Steps to Building a Successful Online Business – Article Marketing
As I discussed last time, the first step in building a successful online business is web page optimization and SEO. If you haven’t read that step then go re-read Steps for Building a Successful Online Business – Part 1 now because that is the foundation on which you will build your online business. You can’t skip that step! These next steps will mean nothing without proper web page optimization, and your work will be in vein. You don’t want that to happen. This is your online business we’re talking about.
Okay, so without further delay, let’s get to the next step…
Step Two: Article Marketing
This is perhaps the easiest method to building your online business. Article marketing is the basic idea of writing an article on a particular topic or niche and then submitting that article to article directories. It helps build your brand, and you’re seen as an expert in your field. It doesn’t matter what niche you’re in… article marketing works!
Now before I go any further I need to mention about the overall benefit of article marketing and how it directly relates to building your online business. This is where the SEO factor comes in.
You see, Google rates a website based on how many one way backlinks the website has pointing at it. The more backlinks, the better. This is where article marketing comes into play. In the resource box of your article you have the opportunity to place a link to your website, but not just any link. You want to use an anchor text link that uses the keyword phrase you optimized your website for. See, this is why step one is so important.
Write an article related to the niche of your website. Use your keyword phrase in the anchor text for your link in the resource box. It’s that simple. But… were not done yet. Now you have to get your article out to as many people as you can, building backlinks for your website. Read my article on the proper way to write an article and use the resource box with Article Marketing – Getting the Most Out of Your Marketing Efforts.
You want to submit your article to as many article directories as possible. This will create numerous one way backlinks all pointing to your website. The problem is that this can be quite time consuming, but it’s well worth it. There are also automated software submissions you can use to do this for you. It’s your choice. I will tell you what I do and what has worked for me.
Take a minute to watch my video to see PROOF that article marketing actually works…
I submit my articles to EzineAritcles, perhaps the most trusted and used directory. I also use Article Marketer, which distributes your articles to thousands of directories. They have a free and paid distribution, but I only use the free distribution. I also submit, by hand, to a number of other article directories, which you can find by visiting the link below.
Here is a list of resources to help you in your article marketing effort:
Everything is all on one page, so be sure to check it out. Here’s to your article marketing efforts…
Be sure to check back as I will discuss the third step in the online business building system.
Oh… and leave me a comment if you found these tips useful. Thanks!
Tags: anchor text link, Article Marketing, one way backlink, online business
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Tagged with: anchor text link • Article Marketing • one way backlink • online business
Filed under: Article Marketing • Link Building • online business • Writing
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Alan, a great continuation. Yes manual submitting is slow, but cheap. I am going to give a lot more thought to increasing my distribution. Right now I only use 4 services and don’t know if more would be beneficial or not.
Thanks for your posts
Leon Bowes
**GO BUCKS**
[Reply]
Twitter: AMater
says:
Yes, Leon, I would suggest expanding your reach and submitting to more directories. It can have a huge impact. Check out the article directories in the link I provide, and start using them. I will be updating that list with even more.
**Go Nittany Lions**
[Reply]
Great post Alan,
I must confess, of the few articles I have published, I have only published to ezine articles. I guess I am missing a valuable resource by not submitting to more directories.
I must get round to it.
Graham
[Reply]
almir
@Graham Maddison, well by not submitting to all of the major article directories it means that you were missing out on a lot of link love as well as traffic
almir’s last blog post..Vital Tips That Can Aid Any Blogger
[Reply]
Yes, there is no doubt, article marketing is one of the best medium. There are lot of directories on which we can submit our articles but we should always write quality article which is valuable for our targeted audience.
Thanks for sharing your views on article marketing.
[Reply]
Alan Mater
Twitter: AMater
@amit@online business directory,
Yes, quality articles are a must. Thanks for your input, and I’m glad you liked it.
[Reply]
Well, after the recent Google panda update article marketing is not as effective as it once was in the past. That particular update makes it quite hard to achieve big result since that update is really cracking down low quality content. I think that article marketing can be effective, if someone is willing to distribute only unique content.
Oil painting art´s last [type] ..Comment on Finding The Perfect Piece Of Oil Painting Art by wii games 2011 coming soon
[Reply]
Alan Mater
Twitter: AMater
@Oil painting art,
They still have value, and as you said, unique and quality content is the key. Submit manually, and only a few at a time. The links obtained will still help.
[Reply]