Why Good Keyword Selection is Essential for Home-Based Business Success
This is a guest post by Sam Bakker. If you would like to guest post on this blog, please Contact me.
When I first started my own home-based business a few years ago, I thought that no matter what my first home business website would work. I thought I had everything important in place and the website was looking great. But the reality of my situation had to sink in eventually; even though I had an excellent website, and what I thought was successful home business information I was missing visitors, rendering my online presence useless.
Two years later, I took a second look, but this time with a careful look at all options. I would learn about Search Engine Optimization and how it can influence a business. Through it, I was able to add life to my websites as well as a sizeable amount of money.
If your website is currently suffering from a lack of visitors, the first place to look for answers is your website’s keywords and their search engine performance. Often we can build links for our website, writing content with the intention of ranking it. But none of that will matter if you don’t have the right keywords. There is a lot of money to be made in internet marketing if this step is taken seriously.
First of all, check the keywords you decided to compete for when you started your campaign. Review their usefulness and relative competition. Once you have done so, visit Google’s Adwords Keywords tool or use WordTracker. These tools will help you see clearly where opportunities in your niche could be for keywords.
If you are able to find some additional keywords that you should be ranking your website for, construct a plan outlining what on-page and off-page content will need to be produced. This is to get your website appearing on the front page for that term. Once your plan has been completed, stay focused on the job at hand. To rank higher in the search engines, you need to be consistently taking action.
As internet marketers, we often get excited and dive into projects without spending enough time working through our foundations. Looking for keywords is an essential step; a website cannot succeed in the search engines without it. Make sure you take the time to review your website’s keywords and take action if necessary so that your website doesn’t stay hidden from your potential customers.
About the Author: Sam Bakker has been in the internet marketing industry for the past 7 years. If you would like to find out more about Sam or learn some free internet marketing tips then you can visit his website at SamBakker.com
Tags: guest post, home based business, home business, home business website, internet marketer, Internet Marketing, Sam Bakker, Search Engine Optimization, search engines, successful home business, wordtracker
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Filed under: Internet Marketing • Search Engine Optimization • Work From Home • home business • marketing • online business
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Twitter: DennisEdell
says:
Again with the KW research! LOL. It is so my nemesis, that I have thought many times to just forget about it…I may outsource instead.
Dennis Edell @ Direct Sales Marketing´s last blog ..Network Almost Ready to Rise – Multiple Posts Coming Here.
[Reply]
Alan Mater
Twitter: AMater
@Dennis Edell @ Direct Sales Marketing,
LOL… well it IS that important.
You still have that “outsource” email I gave you, plus I’m available as well.
[Reply]
Dennis Edell from Direct Sales Marketing
Twitter: DennisEdell
@Alan Mater, Peter? Yes. I’ll be in touch with one of you. lol
Dennis Edell @ Direct Sales Marketing´s last blog ..Blog Network Almost Ready to Rise – Multiple Posts Coming Here.
[Reply]
Alan Mater
Twitter: AMater
@Dennis Edell @ Direct Sales Marketing,
Yep, that would be it. lol
[Reply]
Twitter: kaiserthesage
says:
LOL @dennis. Actually, keyword research is the easiest part of SEM that I had to learn. what I don’t like and I can say my own kryptonite is PPC and email marketing
By the way, I’ve just followed you on twitter Alan
Regards,
Jason
kaiserthesage´s last blog ..Top Page for a Very High Competition Keyword in 3 Months Part II
[Reply]
Dennis Edell from Direct Sales Marketing
Twitter: DennisEdell
@kaiserthesage, OK then, you teach me KW research and I teach you email marketing.
PPC – yet on yet own man. lol
Dennis Edell @ Direct Sales Marketing´s last blog ..Blog Network Almost Ready to Rise – Multiple Posts Coming Here.
[Reply]
Alan Mater
Twitter: AMater
@kaiserthesage, I’m following you now as well, Jason.
[Reply]
Twitter: imstrategies
says:
Great points made here Sam. So many webmasters ignore this portion of their site and it’s a big mistake, an un-keyword optimized site is a dead site, search terms are the main ways that people can find what you offer.
JR @ Internet Marketing´s last blog ..Does Blog Post Frequency Affect Google Rankings
[Reply]
Alan Mater
Twitter: AMater
@JR @ Internet Marketing,
“…an un-keyword optimized site is a dead site…”
Couldn’t have said it better myself.
[Reply]
JR from Internet Marketing
Twitter: imstrategies
@Alan Mater,
LOL, it is so true. And it’s quite a difficult concept to grasp especially how to do it and only experience and practice delivers that skill level that is necessary.
JR @ Internet Marketing´s last blog ..Does Blog Post Frequency Affect Google Rankings
[Reply]
Alan Mater
Twitter: AMater
@JR @ Internet Marketing,
Right on… experience is key here; although, it helps to at least know a thing or two going in. But, just doing it and learning what works and what doesn’t is all part of the learning process.
[Reply]
Twitter: clickonportal
says:
I think one way or another a lot of people start this way. But once you know what you’re doing, you’re on your way there. It doesn’t end with a really good set-up or even if you have become popular. Promotion never ends if you want to stay on top.
Mici @ Click On Portal´s last blog ..Time Blogging You Can’t Get Back
[Reply]
Alan Mater
Twitter: AMater
@Mici @ Click On Portal,
“Promotion never ends if you want to stay on top.”
You hit the nail on the head right there!
[Reply]
Mici from Click On Portal
Twitter: clickonportal
@Alan Mater, Wow that sounded even better when you put it in quotation XD Okay, you heard it here first! (lol well not really, that basic concept is everywhere, but not a lot of people apply it.)
[Reply]
I’ve always used Google Adwords for keyword research and never Wordtracker. The reason being that when I go onto the site (wordtracker)it has loads of opt in’s, free trials etc and it just puts me off.
In your opinion is it worth using/paying for?
One small tip. I always spend a lot of time in my websites cpanel looking at the awstats. I spend a lot of time looking at what search phrases people are using. (the public always use different language to industry insiders)
By doing this I’ve found several really good search phrases that don’t get given as suggestions in keyword tools.
[Reply]
Alan Mater
Twitter: AMater
@Derek Johnson,
Hi Derek, in my opinion, Google Adwords is all you need. I personally wouldn’t pay for Wordtracker or recommend others doing so.
That’s a great tip and something I do as well, even with my blog. It helps to find terms people use to land on our site, so that we can optimize our site for those terms. It helps as long as those terms have a high search volume each month.
[Reply]
Hi Alan, Sam’s written a really good article. I can relate to a lot that he’s saying because when I got started online I wasn’t using SEO as a traffic driving technique initially. As time went on and I continued to struggle with PPC I started looking at SEO – since then my business has only got stronger – I now think SEO is the best solution if you’re after long term results…
Tina
Tina @ Tinkerbell Halloween Costumes´s last blog ..About Us
[Reply]
Alan Mater
Twitter: AMater
@Tina @ Tinkerbell Halloween Costumes,
You’re absolutely right. For anyone that wants to stick with it for the long haul, SEO is a must. Thanks for your contribution!
[Reply]