When it comes to selling items on eBay, you want to take advantage of any opportunity to get a wider audience of buyers. Selling items on eBay is getting progressively more competitive. If you haven’t taken the time to create a twitter account or Facebook page for your eBay account, you should do that right away.
There are so many different ways you can use social media to help promote your eBay items. You may want to check out these typical methods for integrated social media marketing strategies which involve reaching out to your audience and getting them actively engaged with the product — in this case, your eBay items.
Post Pictures of the Items
The biggest thing people want when they’re looking at items on eBay are images. These pictures show what the item looks like and the sort of quality it is in. Additionally, pictures give potential customers more of an inclination to buy the item.
Instagram and Pinterest are both image-based websites that you can use for your social media needs. The added bonus of hashtags allows you to tag the items and make them more searchable. For example, if you use the hashtag #vintagedress for a 1970s dress that you’re currently selling, anyone who browses that hashtag can find your item.
Facebook has an option that allows you to link up your eBay account with your Facebook page. This will let your viewers see the items you have to offer and link them to your eBay webpage. It’s very easy to do and is a great feature to add to your Facebook page.
Post Updates Often
The biggest thing to remember about social media is its fast-paced nature. If you want your updates to be seen, you will have to post often. You should post at least one Facebook update every day and send tweets a number of times throughout the day.
While it might be hard to find ways to update your social media pages, there are actually a few different ways to create that content. The best way to create a status is by listing some of your new items that you’ve put on the market — you can easily post a picture and a description of a new item. You can also inform your followers about recent specials or promotions that you’re offering by sending a tweet about either the free shipping you are providing for a limited time or the bonus item that your buyers are now eligible to get with their purchases.
Be sure to post your updates throughout the day. You don’t want to send 10 tweets at once — that will just overwhelm your followers and turn them away from your twitter page. Instead, spread those 10 tweets out over the span of eight hours. Figure out when you get the most activity from your followers and post accordingly.
Focus on More Than the Items
You may feel inclined to post updates only about the items you are selling. Try to add more to your social media than just that. You may be incredibly informative with your Facebook posts and stay up-to-date with all of your sales but you’ll also have a very dull Facebook page.
Engage with your audience. People love it when they get responses to their comments or replies to their tweets. Ask questions such as: “What have you recently bought from us?” or “If you had $100 to spend on our store, what would you get?” You can also invite your customers to tweet photos of them with the items they bought — just make sure you acknowledge with a like, retweet or response that you have seen the picture.
If you only sell certain types of items, you can post links to similar articles. For example, if you sell video games and related items, you can post an article about the top 100 games of all-time. You can also tie these articles with items you are selling — if you have a lot of music-related items, when you post a link to the greatest songs of the 1990s you can include the CDs you sell that contain many of these songs.
See Results With Social Media
Using social media can be a great way to reach out to your customers and get more people interested in your eBay store. By posting numerous updates to your social media profiles, you can alert potential buyers about your items and give them the opportunity to be more engaged in the process.
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