Why You Should Optimize Your Blog for Mobile Devices
There’s no denying the fact that there has been a huge growth of mobile Internet in recent years. Nowadays it seems that everyone has a laptop as well as a Smartphone or other mobile device. These are used for searches and other online activities. Many people predict that desktop computers are on their way out.
With this in mind, it is clear that optimizing your blog for mobile devices makes good business sense. This is the best way to ensure that visitors to your site can enjoy all that your blog has to offer. You really don’t have a choice; if you want to compete with other blogs, you have to find ways to make your site responsive and adaptable.
People everywhere are using mobile devices.
Nearly every article or eBook about web design mentions the importance of making sites user-friendly. For instance, you are likely to find tips about how to make your site easy to navigate and the need to use a clean design that includes clear, defining categories.
But even doing this isn’t enough to ensure mobile users will find your site easy to use. In fact, unless you take certain steps, some users may not be able to access all areas of your site from their mobile devices.
Responsive themes are designed to offer optimal access from a variety of devices, including Smartphones and tablets. Instead of the user having to continuously re-size and/or scroll in order to access site content, the theme makes your blog easy to read. It can detect the device being used and adjusts the content to an acceptable format.
Links and Scripts
Many webmasters consider links and scripts the most important aspects of their sites. With that said, it is imperative that all links and scripts be checked and double-checked to ensure they work properly. This is especially important when it comes to call-to-action links and the contact pages.
Category links can be optimized with drop-down menus. This is usually a good option for viewing from mobile devices.
Optimize Your Blog for Videos
Just as the use of mobile devices has grown, so has the consumption of video viewing from those devices. In fact, the trend is even having an impact on the TV-viewing habits of many people. Many of the official media production houses have serials uploaded to the web the moment after it has aired on television.
All of this gives bloggers another opportunity to gain advantages over their competition. For example, a blogger who focuses on videos can optimize his/her videos for mobile users by giving them the offer to watch the video on a Wi-Fi connection. This is a way to help conserve mobile bandwidth. As the webmaster, you can add helpful tips that encourage site visitors to watch videos when they are connected to a Wi-Fi network and explain the benefits.
Many blogs include downloads, which can be great attractions for viewers. However, sometimes downloads don’t work properly on mobile devices; even forms that have to be completed can be difficult to access.
This means that if you don’t take the time and trouble to optimize the blog and to ensure that all downloads are working properly, blog visitors may not be able to access the downloads you worked so hard to create. In essence, rather than gaining customers or building a list, you could be damaging your online reputation.
Optimization helps ensure that your blog will attract a wider range of traffic — and you will make more money!
If you’re using the WordPress platform, there are some easy-to-use options that can help in optimizing your blog. You will find the descriptions of four plug-ins below, each of which are highly recommended:
Mobile Chief is a mobile site builder. In other words, with this plug-in, you can create totally new mobile sites.
This “smart” plug-in can determine if the blog visitor is using a Smartphone or other device and automatically display a relevant mobile theme.
This plug-in will display the appropriate theme according to the type of mobile device the visitor is using.
WPtouch is a plug-in that can automatically transform a WordPress site for mobile device access. There’s no work on your part.
With options like these available, there really isn’t any reason not to optimize your blog for mobile devices. It’s as simple as downloading and installing a WordPress plug-in.
The reality is, if you haven’t optimized your blog for mobile devices, you are losing visitors, and as time goes on, you will be losing a lot more. If you want to keep up with other bloggers, you will have to optimize your blog. Why not start today?
Debbie Allen is a blogger, online marketer, and professional content writer. She writes about everything from the Law of Attraction and self-development issues to topics related to small business management and the successes of businessmen like Steve Wynn.
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