The following is a guest post by Dan Cawrey. If you would like to write for this blog, please check out the guidelines here.

If you are going to be starting your own blog, WordPress is a great way to go. It’s simple, completely configurable through the web, and is run by a company that knows how to make good, free and open software. But once you’ve decided to use this platform as the back end, you need to start thinking about what the front end might look like.

WordPress’s outward appearance is powered by something called a theme. You have a several options when deciding what theme to choose: paying for one, using a free one or designing your own.

Paying

Shelling out some dollars for a WordPress theme is not a bad idea. With this option, you’re guaranteed a premium theme. You’ll get lots of options in the back end that you can customize, and many companies who design professional WordPress themes offer good support. One thing to be careful about, however, is paying too much for a WordPress theme. Don’t spend more than a couple hundred bucks on one, especially if you are just starting out. Check out FlexSqueeze ThemeWooThemes, OrganicThemes or ElegantThemes for some good designs.

Going Free

You can also opt to not pay for a theme, which is perfectly acceptable for smaller sites. There are scores of themes that are available for free. Actually, there are almost too many to choose from. You’ll never run out of free themes, but you might just run out of time trying to find just the right one.

There is one problem with free themes however, and that’s the fact that being available for no cost means someone else is using that theme. The internet is a big place, but for some, having a sense of originality is important, which may make or break this option. You can Google some free WordPress themes, and the WordPress folks also have about a thousand on their site.

Do it Yourself

WordPress is a fairly simple platform, and as such you can also design your own theme. If you have any experience using HTML and CSS, you can simply start from scratch and make a theme of your own that fits your design tastes.

You don’t need to have a bunch of programming experience, but WordPress runs on PHP so having some experience with that language is helpful for getting things to run just right. This is a great option for those who like to tinker. Check here for the official WordPress guide.

Middle of the Road

The best option for choosing which route to go here is actually a mix. Depending on how original or authentic-looking you want your site to be, you might want to grab a free theme and customize it yourself. If you think you’ll need more advanced back end features, you might want to pay for a theme and then change the front end. The additional changes could be done yourself, or you could hire someone on a site like Elance to help you make so quick (and cheap) modifications.

Starting your own site takes a lot of decisions, but one of the best ones you can make is to choose WordPress and to get yourself a design that fits your audience. Hopefully this guide helps to make your site the best it can be!

About the Author: Daniel Cawrey is a freelance writer. In addition to blogging about credit cards, he also runs his own site (powered by WordPress) on Google Chrome and Chrome OS.

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