In my recent post about Guest Blogging Tips, I had mentioned that getting a guest post on a high authority blog can bring you massive exposure because the blog owner is essentially endorsing you, your blog, your business, etc. This is true, whether that blog owner realizes it or not.

I didn’t touch on this subject in that post, but I wanted to expand on that more and bring up some strong points and tips that blog owners should be aware of. Thanks to Dennis Edell for bringing up the subject in his comment on that post.

Now, say you own a high authority blog, and you have thousands of readers. You’re well-liked, people trust you, and they enjoy the killer content you give them and have no problem spreading the word about you to their friends.

You’re in your glory, as you have a loyal readership and you’re on top of the world. However, the top can come crumbling to the ground if you’re not very careful.

And here’s why…

We know that guest posting not only benefits the guest poster, but it also benefits you. If you didn’t know that, you do now. Allowing guest posts on your blog is healthy, for both you and your readers. You may think you’re inviting the competition in to steal away your readers, but that’s not the case. You’ve already won them over; they’re there to stay.

BUT…

They’ll be running for the exits if you “endorse” a guest poster that has a bad reputation and is known for misleading readers and shady marketing tactics. There are plenty of other examples I could give, but I think you get the point here.

Basically, use some common sense (which I know is hard for some people, so if that’s you, see below).

You have to be careful about who you let guest post on your blog. I don’t want to tell you to be picky, but there are some guidelines that should be met before you ever publish someone else’s article on your blog.

5 Things to Consider Before Publishing a Guest Post on Your Blog

1. The Person Submitting the Guest Post – If you don’t know the person who’s submitting the guest post, then do some research about them. At the very least, visit their blog, read some of their posts and get an idea of what they normally blog about. Get a better understanding of the person behind the guest post.

2. Quality of the Writing – Is there post written in fluent English? Or, is it hard to understand because their English is obviously not their first language. If the substance of their article is good, then perhaps you could correct their grammar a little for them. If it’s way off the deep-end, then kindly reject it.

3. Subject of the Writing – Did the guest poster do their part and write on a subject that will appeal to YOUR readers? Or, is the post way off-base and has nothing to do with the topic of your blog? This will be very obvious and should be a factor in whether you accept or deny the submission.

4. Style of the Writing – For most people this won’t matter. Everyone has their own style of writing. What I’m getting at here are those people who come across cocky or arrogent in their post. Not sure why anyone would, but if you come across, just hit delete. I don’t think your readers would appreciate it too much.

5. The Website the Post Links To – This is critical, and goes hand-in-hand with tip #1. Take a look around their website/blog. See who they link out to, as well as see what kind of Page Rank their site has. If it doesn’t have a Page Rank, Google “site:http://www.theirsite.com” without quotes. If nothing comes up, you may want to stay away.

Do you have any other tips or suggestions for blog owners that accept guest posts? Share your thoughts by leaving a comment below…

P.S. If you like this blog and would like to submit a Guest Post for possible inclusion, simply Contact Me.

Going off from what I talked about in a previous post, writing guest blog posts can in many ways be more effective in building traffic and gaining readership, sales, etc than paying for reviews or buying advertising slots or links on blogs.

Not only can this free method of advertising be more effective, but it also brings with it many more benefits.

The fact that you don’t have to pay anything to get exposure on a high authority blog, or any blog of your choice, is the most obvious. There are two other main benefits, and they are:

Being seen as an expert in your field – The fact that your post is being published on a high authority blog speaks volumes for your credibility, whether you’re actually credible or not. Common sense says that you are if you managed to get this far, and the readers of the blog are automatically going to trust you just as much as they trust the blog owner. Well, maybe not quite as much, but if the blogger is endorsing you, and they are since they’re publishing you’re article, then that’s going to build trust between you and the readers.

This holds a lot more weight to the blog readers because you’re providing valid and relevant information that they can relate to and use, rather than just paying the blogger to write a review about you. The readers are going to respond much better to a guest post because the blogger isn’t obligated to post your article at all. If they’re being paid to write a review, then they have to talk about you.

Automatic trust among readers – I touched briefly on this in the first point, but I feel I need to elaborate on this further. Don’t underestimate the power of trust. Trust is critical to your online success, no matter what your business.

No matter what activities you’re involved in with your business, you want to make sure that what you do and say is creating and building trust with others. It could be the slightest, littlest thing, but believe me, one miniscule little thing can completely ruin any trust you had. You want to do whatever you can to build and keep the trust you have.

The first thing to do to create trust is build relationships, and keeping in line with the topic of guest blog posts, the blogger has already done the hard part in building a relationship with his/her readers. As a guest author, you get to reap the rewards.

That’s not to say that you can slack off and write a mediocre article. For one, it won’t get published. Second, the readers will take notice and decide they have better things to do than check out another wannabe blogger. A lot of care and time needs to be taken when writing your guest post.

Here are some tips to help you write killer guest blog posts…

This should really be part of your overall marketing strategy for many different reasons, but knowing what to do, and what not to do, can really go a long way. Read each and every post I link to and learn them well. Save them, favorite them, bookmark them… whatever you do… so when you’re ready to do a guest post, you’ll start off on the right foot.

Instead of making this into a VERY long and drawn-out post, I thought I’d keep it somewhat short and give out some link love to other bloggers who have already taken the time to share their guest blogging tips. I call this the “Holy Grail” of guest blogging tips… tips from the A-List bloggers themselves.

The first set of tips comes from none other than “ProBlogger” Darren Rowse. Darren writes about How to be a Good Guest Blogger. Be sure to check out his full Guest Blogging Series at the end of his post for even more great killer content. Also check out his How to Guest Post to Promote Your Blog article.

Our second round of tips comes from Copyblogger, which just happens to be a guest post by Jordan Cooper. Neat how that works, huh? Jordan’s article is 10 Proven Steps to Snag a Guest Post on an A-List Blog. If nothing else, read it for the humor and sarcasm Jordan incorporates into the post… if you like that sort of thing. I think you know which way I lean.

The third set of tips comes from Chris Garrett about How To Guest Blog Without Disaster. Chris provides some great advice for bloggers who are ready to tackle the challenge guest posting.

As mentioned earlier, check out every single one of these articles. The content is beyond excellent.

Another reason I decided to go this route is because I’ll soon be venturing into this area as well, and linking out to articles I find helpful makes it easier for me to find for future reference. That’s my own personal blogging tip… did you get it?

Know of any other bloggers who’ve shared guest blgging tips that you’ve found helpful that I didn’t link to? Share them below to make my “Holy Grail” list even bigger!

What other benefits are there from guest posting on other blogs? Share your thoughts and personal experiences below…