This is a guest post by Sam Bakker. If you would like to guest post on this blog, please Contact me.

When I first started my own home-based business a few years ago, I thought that no matter what my first home business website would work. I thought I had everything important in place and the website was looking great. But the reality of my situation had to sink in eventually; even though I had an excellent website, and what I thought was successful home business information I was missing visitors, rendering my online presence useless.

Two years later, I took a second look, but this time with a careful look at all options. I would learn about Search Engine Optimization and how it can influence a business. Through it, I was able to add life to my websites as well as a sizeable amount of money.

If your website is currently suffering from a lack of visitors, the first place to look for answers is your website’s keywords and their search engine performance. Often we can build links for our website, writing content with the intention of ranking it. But none of that will matter if you don’t have the right keywords. There is a lot of money to be made in internet marketing if this step is taken seriously.

First of all, check the keywords you decided to compete for when you started your campaign. Review their usefulness and relative competition. Once you have done so, visit Google’s Adwords Keywords tool or use WordTracker. These tools will help you see clearly where opportunities in your niche could be for keywords.

If you are able to find some additional keywords that you should be ranking your website for, construct a plan outlining what on-page and off-page content will need to be produced. This is to get your website appearing on the front page for that term. Once your plan has been completed, stay focused on the job at hand. To rank higher in the search engines, you need to be consistently taking action.

As internet marketers, we often get excited and dive into projects without spending enough time working through our foundations. Looking for keywords is an essential step; a website cannot succeed in the search engines without it. Make sure you take the time to review your website’s keywords and take action if necessary so that your website doesn’t stay hidden from your potential customers.

About the Author: Sam Bakker has been in the internet marketing industry for the past 7 years. If you would like to find out more about Sam or learn some free internet marketing tips then you can visit his website at SamBakker.com

I monitor a lot of blogs, forums and news sites with my trusty RSS reader. One of my favorite sites is SitePoint, which is a terrific discussion forum for webmasters, programmers and domain name investors.

I’ve had some great conversations on the forums and via IM that have been very enlightening.

In a recent post, one of the SitePoint forum guys was lamenting the fact that he was having trouble getting to 100 unique visitors per day.

There was some good, solid advice that I would like to share and build upon:

1. Make sure your posts are optimized with popular keywords. I would be careful with this one because you don’t want to lose your blogging voice or make your pages read awkwardly by jamming in as many keywords as you can. Do check for the most popular keywords in your universe, though, using a tool like WordTracker or Google’s External Keyword Tool. As a poster on SitePoint said, using the competition values in WordTracker allows you to pick keywords that haven’t soaked the web yet.

2. Use a service like PinGoat to ping blogger indexing sites every time you change your site. Pinging is basically extending an invitation to indexing services like Technorati, IceRocket and Feedster to come to your site and index it. The more indexing you get, the more exposure you get. PinGoat is a terrific service that pings them all at the same time. If you use Wordpress, pinging is done automatically for you everytime you publish a new post.

3. Update your Google Sitemap every few posts and resubmit it. A Google Sitemap is an interesting and amazing phenomenon. Here is how Google explains it:

The Google Sitemaps program is two-way communication between webmasters and Google. You can give us information about your site so we can index it more effectively, and we can show you how we see your site and tell you about any trouble we’ve had crawling it.

Basically you create a special xml file and tell Google to go look at it. It uses the file to better index the site. And it definitely works. There’s even a Plugin for WordPress that will build the perfect sitemap for Google. You can read more about sitemaps by visiting the Google Sitemaps page.

4. Post relevant comments on blogs related to your content area. Look around, find people blogging about the same stuff as you. Monitor their blog sites and participate in the discussion. Be sure to include a link to your site in all of your comments. It’s a great way to correspond with like-minded people and get your name and site name out there.

5. Search for link partners and link exchanges at least once a week. If you find a site you like, include it on your link page and drop the site owner an email. He or she will most likely list your site as well. Join a couple of free or cheap link exchange sites and stick to your subject area when exchanging links. Always visit the prospective link exchange site and ask yourself if you would be doing your readers a service by sending them to that site. If not, don’t link to the site.

6. Write great content, and don’t plug stuff unless you are familiar with it and approve of it. If you write interesting content about subjects that interest people they will always find you. Don’t hustle your readers — if you are going to plug something for money, make sure the product or service is something you would use and recommend. If people sense a hustle they will not convert and they will not come back.

7. Watch your keywords and make sure they are performing. DigitalPoint has a terrific tool that will help you track your keyword placement over time so you can see how your efforts are doing.

8. Perform some basic Search Engine Optimization. Learn how to not only optimize your posts, but optimize your entire site. You can get some great tips and tools at SeoChat.com. For a more thorough explanation of how to optimize your site I highly recommend Suzanne Morrison’s 3 Steps to Search Engine Success.

9. Shake loose a couple of bucks and buy some ad space. Once you’re certain your blog looks and operates perfectly, spend $100 on Adsense ads and see how that helps.

10. Be patient. It isn’t going to happen overnight. It will take weeks or months to get things rolling.

Here’s a video I found on YouTube about generating traffic to your site…

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