The following is a guest post by Roberta Smith. If you would like to write for this blog, please check out the guidelines here.

Facebook is the world’s largest online social community. Online Marketing through Facebook is becoming vital for the success of any business. Marketing activities on Facebook is like a complimentary gift for any website. The approach that you might already be applying on your site can be enhanced by repeating that on Facebook and capturing the 700 million+ users which present a huge market.

You can set some goals for yourself for Facebook Marketing. Goals can include the reduction of your traditional marketing cost, optimizing your brand or improving customer service as well as customer acquisition.

What are the Main Goals for Facebook Marketing?

You can set three main goals for your Facebook Marketing…

1. Increasing Facebook ‘Likes’
2. Improving Engagement
3. Increasing Sales

This is the same as building an email subscriber database for your site or business, building fans and followers to engage them as a part of your community. But at the end, you need to sell them your product.

Facebook ‘likes’ is a great way for distributing content, news and ideas that further help you to bring in subscribers. However, Facebook ‘likes’ do not work the same as email marketing. It enhances your marketing mix.

How to Increase Facebook ‘Likes’ and Enhance Your Marketing Mix?

Below are 8 tips to help you market effectively on Facebook:

1. Inform your existing prospects through email that you now have a Facebook page. Do not forget to place the link of your Page in that email and encourage them to visit that page.

2. Invite your family and friends to ‘Like’ your Page.

3. Offer a PDF or a free gift to incite people to ‘like’ your Facebook Page.

4. Embed your blog or site with the “Facebook Social Plug-in” at the top of the right side banner. This will allow visitors to ‘like’ your page without actually going to Facebook.

5. Join related Facebook groups and also write blog posts and comments that will drive the direct traffic to your Fan Page to connect with you on Facebook.

6. Provide a link of your Facebook page in your email newsletter banner, on both at the top of the page and at the bottom of the page of the newsletter.

7. Capture emails by using your Facebook page for your email marketing. Email Marketing is still a very effective marketing tool, though it is a bit old. Make it simple and easy for people to subscribe to you through email to receive updated news, contents and blog posts via email.

8. Provide a link to subscribe to your blog or site via RSS.

Facebook is a powerful and effective marketing tool that not only enables you to reach your fans but also to reach the friends of your fans. It provides us a multiplier-effect platform for sharing and distributing content.

About the Author:

Roberta Smith writes for http://www.toyotaplace.com. She enjoys content and writing about the social sphere.

The following is a guest post by Shaun Connell. If you would like to write for this blog, please checkout the guidelines here.

I’ve been working from home for three years now. It’s been a bumpy ride, lot’s of stress, lot’s of fun, and lot’s of work — and it’s been worth it. But like most work-from-homers, looking back, I see many things I didn’t know when I first got started that I desperately wish I did know.

That’s what this post is about — the stuff I wish I knew when I first started.

1. How Much Work It Takes

When I first started, I was convinced that within 6 months I’d be in the Bahamas. I was bitten by the “get-rich-easy” bug. After all, how much effort can clicking and typing be? A heck of a lot — and more mental work than actual physical work. The mental work of studying, creating original strategies, and being a trailblazer for my own business is more than I originally was prepared for. Not that it’s a bad thing — it’s extremely good. But knowing what to expect would have made the first year a much better experience.

2. How Important Copywriting Is

Few things are as important to someone with a home business as copywriting. Every time I send an email, I now know how lucrative it can be — regardless of how few people read the email. Converting 1% of the readers to purchase a product might not seem like much, but understanding copywriting makes it all but inevitable. This, mixed with a strong email marketing campaign, is an extremely important income tool. I didn’t realize this until about a year ago — now over 75% of my income comes from copywriting and email marketing. I wish I knew sooner.

3. How Important Personal Branding Is

For the first year of blogging, I essentially played it by ear. I had no personal brand in mind, no coherent point, and no underlying “message” or “story” behind any of my websites. It wasn’t until late 2009 and early 2010 I realize that trust is built through narratives — that is, people trust you when they understand your brand, or your story. I started building a personal brand based on cautious investing and anti-inflation, and my conversions started to pick way up. Personal branding isn’t just classy — it’s extremely effective at increasing conversion rates for sales and signups. I wish I knew this when first starting.

4. How Fleeting Google Rankings Can Be

I’m a reformed gray-hat SEO marketer. I did everything under the book several years ago, and had achieved top 3 results for everything from dividend investing to debt consolidation. And I’ve seen those same rankings disappear after just a few months. Focusing on search engines isn’t safe. It’s volatile, and engineers in a cubicle somewhere determine the future of my business. Here today, gone tomorrow type business models aren’t good for the long haul. Personal branding and newsletter writing are great for the long haul. I’d give just about anything to have understood this back then.

5. Why Long-Term Business Is All That Matters

The short-run is soon over. The long-run is here to stay. That’s an obvious point, but if I’d known this when first starting it would have saved me a lot of sweat, blood, and stress.

Pretty much nothing is as important as building a long-term personal brand, writing quality content, and managing a strong newsletter. When it comes to working from home with an info-publishing model, everything else comes second.

About the Author:

Shaun Connell is a writer and investor who works from home. He writes and edits Live Gold Prices and Stock Pick Review, where he discusses investing in gold and picking high-yield stocks.

By now you should know how effective article marketing is for your online business. However, there’s another way in which you can use your articles that a lot of people overlook or never think of.

There are thousands if not hundreds of thousands of ezines (electronic magazines) available on the internet. In fact, if you have an email list of subscribers, then essentially you own an ezine. And I’m guessing you provide your subscribers with useful ezine articles on a regular basis.

Keeping this in mind, have you ever found it difficult to keep creating ezine articles to send to your list? A lot of successful ezines have been around for years and have tens of thousands of subscribers. That’s a long time to try to keep creating ezine articles to keep the subscribers interested.

So, what does an ezine owner do in this case? It’s very simple. They allow other people to submit ezine articles to them which will be sent to their subscribers. Can you see the possibilities here?

This opens the doorway for you to get your message out there to thousands of people that might have never known about you otherwise. This is absolutely huge!

Here’s how it works…

You first find ezines that are related to what you do or what you provide. If you own a website or online business, then find ezines related to that. Next thing you’ll want to do is contact the ezine owner and ask if you could write articles for their ezine on a weekly basis.

If they agree, you’ve just set up a very good proposition for yourself. Now all you have to do is create an article every week for that ezine. It shouldn’t be very difficult as you should already be familiar with the niche.

Now, the most important part is to then create an “about the author” section at the end of your articles. This only has to be one or two sentences about yourself, what you do and what you provide. Of course, you’ll want to leave a link to your website so that the readers can check it out.

This results in getting interested people to visit your website. The goal is to get them to subscribe to your ezine (newsletter), make a purchase, fill out a form, click a link, etc. You want them to take action!

Ezine articles can be an effective way to promote your website and should be part of your overall marketing strategy. Now, a problem with this is that it can take a lot of time to search for and find related ezines.

I recommend you use the Directory of Ezines to find ezines to write articles for. Not all ezines will allow article submissions, but the Directory of Ezines has an awesome search interface that will allow you to search for only ezines that do. There are many other search parameters as well, including categories, specific keywords, ezines that allow solo ads and more.

There are many perks to becoming a member of the Directory of Ezines, especially if you become a lifetime member, which is what I am. At least check it out and see if it’s right for you.

No matter how you find potential ezines to partner with, just remember, this is free advertising for your website that has a lot of positive potential, so don’t ignore it. Ezine articles can have a huge impact on your online business.

October is officially here, Fall is here and the cold temperatures are setting in here in Central Pennsylvania. Another month has passed and that means it’s time for another blog post round up. Here are the posts from September.

I’m going to make it my goal to get more awesome content to you every month, so hold me to that! Also, if you want to be a guest blogger just let me know!

Without further ado, here you go:

Make Money with NameCheap.com’s New Affiliate Program

The Brutal Truth About Internet Marketing

Work From Home Newsletter – Free Tips and Tricks

Review of SFI Marketing Group (SFIMG)

Improve Search Engine Rankings the Easy Way

Are You Ignoring Your Blog Readers?

When you’re looking to work from home, there’s so many different options available. Plus, there’s a TON of information to go through that can literally make your head spin.

I know… I’ve been there myself. It helps to find a mentor or someone who knows what he’s talking about that can help guide you in the right direction. Your success depends on getting the right information, and then applying what you learn.

My ultimate goal is to help as many people as possible. I’d love to be a mentor to as many people as possible. The best way for me to do this is to get as many people to visit this blog, and to get as many subscribers as possible to sign up for my work from home newsletter, where I share my untold internet marketing tips and tricks.

Take a look at what some of my subscribers are saying:

“Lessons are very nice and informative. I saved all your emails and probably going to study them over again to make some ideas and make some posts.

Thanks for that Alan, and also for the free stuff.” – JP Manching

JP is also a reader of the Work From Home Resources Blog and started his own blog after being inspired by my posts. This is what makes what I do so enjoyable; knowing that I’m helping others and making a difference. You can check out JP’s blog at http://blogmatters.net/.

“Thanks for the free info. I’ll add you as my source of reference on how to make money online. God bless!!” - Fernando

“Thanks Alan for the tips, they are really helpful.” – Henry

“Keep the emails coming, very informative.” – Timothy

If you haven’t yet subscribed to my newsletter, you’re really missing out on a lot of value. There’s literally hundreds of tips and tricks, plus a ton of other information to help you in your quest to earning money online.

Signing up is very easy and only takes a minute. Just fill out the form below using your name and active email address and click the “Sign Up” button…

Once you confirm your subscription, you’ll have instant access to my newsletter and free bonuses.

Hope to see you on the other side.

And, if you haven’t subscribed to my blog feed yet, be sure to so you don’t miss any of my upcoming posts.

Subscribe to Blog Updates via Email

Whether you’ve just visited this blog for the first time, or you’ve been a reader for a while now, I want to say thank you for giving up your time to listen to me.

I understand there are many different voices out there saying one thing or another. I don’t pretend to know all of the answers; I’m still learning myself. There is always more to learn!

That’s what makes this journey so fun and enjoyable. I love to learn new things, and I hope by reading my blog you’re learning new things, too.

My hope is to provide you with solid and sensible information when it comes to working from home and making money online. Of course, I love sharing my internet marketing strategies and resources with you as well. I’ve been helped my many others, so this blog is my way of giving back to those who need help and guidance.

If you’re looking for internet marketing tips, tricks and advice, simply fill out the form below to subscribe to my newsletter. I promise I won’t spam you, and you can unsubscribe at any time. I provide valuable tips on now to start and run a successful online business. I think you would benefit greatly from it, and it’s completely free. So, why not, right?

As a thanks for signing up you also get over $200 in free bonuses!

If you seriously want to see what I’m all about and learn to do what I’m doing, which is making money online, then I urge you to sign up. You would be helping yourself tremendously. You have nothing to lose and everything to gain. This is my gift to you for being a part of what I’m doing here.

I hope you find my blog useful, and as always, you can email me with any question or comment you may have.

Again, thanks for being a reader here, and I look forward to building a long-lasting relationship with you.

I’ve been wanting to be a guest blogger for quite some time now but just haven’t gotten around to it. While I was browsing the CYN forums I had responded to a question that someone was asking about how to build up a list of subscribers.

That response prompted another member to ask if I would be interested in doing a guest post for their blog. I’ve been putting off, so since I was asked about it, I decided to finally take action. I wrote up the article yesterday, and after realizing how long it was turning out to be, decided to chop it up into three parts.

If you’d like to check out part one of my article on how to build up your newsletter list, then head on over to Michael Burke’s Project Little Fish blog and read my article titled: Ways To Build Your Email Mailing List – Using a Lead Capture Form.

Michael has a good thing going on, and I’m excited to be a part of it. So head on over and show Michael some love, and be sure to leave a comment or two.

You’ll notice that there will be two more parts to the article that you don’t want to miss. You’ll have to stay tuned to Michael’s blog in order to catch them.

Guest posting on other blogs is a great way to get yourself noticed and build up your online brand. I highly recommend you go out and find other blogs in your niche that have built up a large readership. Most bloggers allow others to post articles to their blog, or you can contact them directly and ask.

This is just the beginning of my guest blog posting quest. I’ll keep you informed of any and all new guest posts in the future, but make sure you’re subscribed to my RSS feed so you don’t miss out.

Oh… I almost forgot. For any of you interested in being a guest post on this blog, just contact me, and I’d be happy to have your article on here. Just make sure it’s relevant to my blog.

Email marketing is an integral part of online businesses today. I honestly don’t know what I would do without an autoresponder that takes care of marketing to my list. As an online business owner, building a list of prospects can be a very profitable endeavor.

One of my very first posts ever written on this blog covered the topic of having a list of subscribers. Is the Money Really in the List? takes a look at how you should treat your list.

This post is going to cover my preferred email autoresponder of choice, and the service I use to build my list of subscribers.

I use and recommend GetResponse. I have been using GetResponse ever since I started my online business and marketing on the internet. They provide a very reliable and affordable email autoresponer service that allows you to put your email marketing on autopilot while building your list at the same time.

Here’s GetResponse in a nutshell:

• Unlimited email marketing campaigns, autoresponders, follow-ups, lists and broadcasts.
  
• 150+ professionally designed HTML templates.
  
• Powerful, cost-effective newsletter hosting.
  
• Unparalleled email deliverability.
  
• Click-through, sales and revenue tracking.
  
• Top-notch support and training.

Here are some benefits that you’ll receive when you sign up for GetResponse:

• Add a simple web-form to your website in 2 minutes to build your list, boost your traffic, get more customers.
• Launch your email marketing with GetResponse’s advanced newsletter hosting features and top email deliverability.
• Track your email marketing clicks, visitors, open-rates, undeliverables, sales and sign-ups!
• Retain your traffic by automatic mailings to your visitors whenever you update your blog.
• You will benefit from unlimited email marketing and autoresponder features, follow ups, mailing lists, and broadcasts.

If you look towards the top of my blog, I have a simple form on the right-hand side for entering your name and email address. This form is powered by GetResponse. If you would fill out the form and hit the “Sign Up” button, you would receive an automated email to confirm your desire to sign up. This is what’s known as double-optin, and keeps you Can-Spam complient. You would then be sent emails every so many days, which I already have setup on autopilot. BTW, filling out that form would be a smart move.

Email marketing and making use of autoresponder services such as GetResponse allows you take a hands-off approach when it comes to marketing to your list. Of course, you’ll be able to send out broadcasts when you need to make special announcements to your list that you want them to know about.

What makes GetResponse ideal for email marketing is the fact that they provide all the features and options I need to run my campaigns as effeciently as possible. And, they’re coming out with a version 6, due to come out July 6. This will be an all-new GetResponse that will have all the same features I know and love about them, plus some awesome new additions.

New features for GetResponse 6.0:

• Great-Looking Email Campaigns. Create eye-popping messages with GetResponse easy-to-use tools and wizards! Choose from over 300 Designer HTML Templates to create visually stunning campaigns for every audience and industry.
• Video Email Marketing. Give a face and a voice to your emails with interactive, high-impact audio-video! You can store and manage up to 100 MB for easy access and reuse. Just select and link your multimedia content to emails, newsletters, blogs and Twitter and you’ll make a “real” impression! This new addition I’m really looking forward to!
• Email Analytics. Capture, track and report on your digital email and domain information so you can constantly improve your messages and methods. Identify which emails are opened the most and which subjects, messages and links generate the most sign ups and sales, so every campaign is better than the last!
• Online Surveys. Use the GetResponse Survey feature to stay on top of trends and tastes, create accurate profiles, improve your products, and stay ahead of the competition! I’ve been wanting to use surveys for quite some time now, so this new feature will be very useful for me.

I’m really looking forward to the new additions coming out, and this just makes me like and want to recommend GetResponse even more. Seriously, if you’re looking for an affordable and reliable autoresponder service, I highly recommend GetResponse.

Check out the GetResponse site to learn more and sign up!

What is your preferred autoresponder service of choice and why? Leave your thoughts and comments below…

All of us come across Ads that say: Work From Home, Make Money Online, Get paid for surveys, Get paid to read emails, Get paid to click, Business opportunities etc… Oh my gosh! Is it really so easy to earn money!

Please stop buying those ebooks and make money stuff. Let me tell you that all that you need to know NOW for FREE! Most of us online money seekers have lost hundreds or thousands of dollars searching for the holy-grail OR the single secret to riches!

How many have succeeded ? Very few. OK, now let’s get to the point. What makes money ? Yes, the correct answer is sales. But how do we make sales online ? Yes, using a website that sells valuable products or services. OK, the website is READY. Now what? We need traffic. Lots of it… i.e. Targeted prospects who will give at least a minute of their valuable time to read what we have offered on our website.

Now here is the catch! How to get targeted traffic ? Please don’t buy it using the guaranteed visitors/hits option. Lots of crooks make money selling guaranteed hits to dreamers like us who feel it will produce results. Sorry to say, but that 100,000 hits for $50 doesn’t work. If it was that easy, then at least half of the world would have been RICH. But that has not happened yet because it’s tough to make money till we know how to make it. One more thing to remember, a source of traffic that works for a website does not mean same traffic will work for another website. Otherwise I would have listed all traffic resources here right for you to start using and make instant profit.

These are the only things you need to Make Money Online :

1. Your own email list/ezine. Well, this is like a cash cow. You can milk it whenever you want. Just don’t over do it otherwise the cow will run away! Send emails to the members about your products/services every 3 or 7 days.

You will get sales if the emails build trust and showcase you as an expert & friend. One dollar per month per member is what you can earn on an average. So have a list of 10,000 and you will earn about 10,000 dollars per month. The more members, the more money! Join & promote email list building programs.

2. Join & promote Traffic/click-thru exchange programs.

3. Use network marketing to leverage your income. Also earn residual profits. Residual income is the one that keeps coming for a sale/activity made just once. Leveraged income is earning from other people’s efforts. The day is too short and working lot of time does not make sense. Spare more time towards your loved ones. Help your downline in the MLM earn money. They will work and you will earn. It’s as simple as that. It is better to get paid 1% of 100 people’s efforts then we doing the 100% work.

Got it? OK. Then join and promote a reliable & product driven MLM today. If you have already joined it, then promote it like crazy. But DO NOT spam! Spam is illegal and offensive. Use PPC to get instant traffic. Targeted traffic is like watering a plant. The only exception is that the plant gets drowned if we put 10,000 liters of water but an internet business doesn’t get drowned with that much of targeted traffic. An Internet business prospers. More traffic = more money. Just ensure that the visitors are really interested in what you offer.

4. Do not simply post to FFAs. Do it only after you have your OWN FFA page online. When people will post Ads to your FFA page, they will get an email from you about the confirmation. This is an opportunity for you to get the word out about your products/services.

5. Stay in touch with successful people who have made money online. Regularly communicate with your sponsors/upline in MLM programs that you join.Take their help to learn more about internet marketing.

6. Use autoresponders and lead capture pages to create a profit making funnel which accepts leads & creates downline members who act as leaders and NOT as followers.

Work From Home. Spend more time with your family. Work really hard for at least the first 2 years to live your dreams for the rest of your life. Wish you all the best!

About the Author :
Niranjan Ranade is a work-from-home dad who earns his living using simple and powerful internet marketing strategies.
Make Money Online

Summary:
Promote your lead capture page. Offer free gifts to the visitors for subscribing to your newsletter. Help the members of your email list to earn cash online. Money is in the list.  So build your own email list. Search engines love fresh and quality content.  Make sure you keep your website updated and informative to the visitors. Visit Work From Home to know more about one of the best income opportunities available today!

Get practical points of view for website traffic – this is your own tips store.

This little article will give some proper ideas for you to be able to choose and start a very profitable and enjoyable Home Business.

With so many different kinds of opportunities that can be found, it can be quite confusing on just how to make this whole Home Business phenomenon work for you, and earn you much income.

So, in order for you to prosper with your own business here are 3 steps you should always follow in order to make it all work for you.

#1 – Choose the right product or service to offer your future customers. It should be something you are comfortable with, plus having some knowledge of the product or service will be to your advantage. You will naturally have to do some research to help you with this.

In order for your Home Business to be enjoyable you must be able to pick a product/service that will work for you. Then your aim will be to earn money — ask yourself if this is the perfect product or service for you.

HOW DO YOU DO THIS? – Simple.

Choose the product or service that gets you excited.

Yep, that’s it. Make sure that you are happy with your choice, then you can honestly offer it to your buyers who will also be happy too.

This way, you will be able to get behind your decision and put your best effort into making your Home Business a true success for your future income, and you will have happy customers, too.

#2-Use time tested and proven marketing techniques

Do not try to “reinvent the wheel.”

You MUST use proven techniques that have been tested to give your Home Business the very best results. Your buyers will want these results too!

Some of these are: Place little inexpensive classified ads in newsletters, newspapers, magazine etc. As well as using powerful and professional sales letters that are simple and to the point.

#3-Be Professional

You must give the impression that your Home Business is not some hobby or passing idea. Remember, this is YOUR business and you will have to stay motivated. Do not forget also that there will definitely be some competition to be expected – you will have to deal with this also.

You are what you put into your Home Business. You may have to get a business license, and register with the BBB (Better Business Bureau). Also register your own domain name.

You may need to get some nice inexpensive letter head for correspondence. Even in these hectic times, people still like to receive letters on nice letter heads – they will appreciate your thoughtfulness.

So, there you have 3 ingredients that when used properly will surely build for you a profitable and very successful Home Business that can and will make you very proud.

In closing, let me also point out that a business will need some work on your part. As mentioned above, this will not be a hobby or a 1-minute passing idea, so be prepared to spend some time and energy to get your business up and running – SUCCESS WILL FIND YOU!

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