The first thing to keep in mind is that copywriting is in massive demand. There are plenty of copywriting jobs, but people approach this venture with caution due to the fact that they feel that they just cannot write or they are just too lazy to set about starting an enterprise in alien territory. The motto to be kept in mind is that once you are thrown in the river, you will automatically learn how to swim, or if not swim, at least keep your head above the water.
Novices, with even the basic skills of copywriting will be in big demand. One will just need to contact the right persons and be at the right place at the right time. There are a number of ways to get started, and initially one will need to tap all the possible sources in a bid to strike it big in the long run.
Here are two ways to find copywriting clients…
1. Keep an Eye Out in Local Publications and Magazines
Copy writer hopefuls will do well to keep an eagle eye out for advertisements in local newspapers and magazines calling for copywriter jobs. These ads usually come along with websites and phone numbers where contact can be made directly.
2. Look for Poorly Written Advertisements and Articles
Concentrate on ferreting out any brochures, banners and advertisements on local publications that have been badly written, contain bad grammar and/or misspelled words. Rewrite these and send them back to the owners in correct language, paying special attention to spellings and grammar, explaining why you have made these alterations. Indicate that any badly written articles or advertisements are bad for business. Instill in them the importance of well written articles and the benefits it could bring to their business.
These two ways of getting copy writing jobs are direct and simple and yet assured in the long run. Besides these two ways, there are other ways of getting copywriting jobs to make money online.
To set in motion your freelance copywriting business you will need to follow these four steps.
1. Be Aware of Current Jobs
This entails being well-versed with various firms offering copywriting jobs. Start by thinking of all the types of writing jobs you are adept at writing and topics on which you have much to offer.
2. Advertise Your Services
Creating a special web page advertising your services or sending direct mail letters to prospective clients showcasing your talents in writing abilities is another way of ensuring plenty of copywriting jobs. Create an attractive and informative web page to provide a window into your writing abilities. It should be good enough to immediately instill a feeling of confidence in the client to make him/her approach you with copywriting jobs.
3. Develop Your Client Base
Having a sound client base is necessary in this type of business venture. A client base should be trustworthy and not the ‘fly by night’ types who will take all your copy writing in a jiffy and disappear with your hard work. The client base should also be large enough to sustain you on a daily basis. Depending on only one firm for business is not advised.
Copywriters should try to find enough time to work for two or more firms at the same time so as to be assured of a continuous inflow of work which will result in a steady income.
4. Keep Writing Samples for Prospective Clients
Copywriters will need to submit samples of their work to clients before they can be assigned regular writing jobs. These samples will be assessed for writer’s abilities and command over the language and hence need to be of top most quality with careful attention paid to the most minute of details.
Once clients are assured of the writer’s copywriting abilities, they will go ahead with offering writing jobs on a daily / weekly / monthly basis. However, it must be kept in mind that these jobs are time bound and need to be tackled with responsibility with writers keeping deadlines in perspective.
Copywriting can be home based and can be started from scratch. It is not about making a million dollars in the blink of an eye, but a straight road ahead to earning money from your writing skills. All this type of venture needs is a good home computer, an efficient internet service, good writing acumen and the desire to succeed.
Copywriters should be dedicated and conscientious about their writing. Just because they are working from home does not mean they should let household chores or other distractions of everyday life come in the way of their writing. Dedication, concentration and passion for writing is what will get copywriters more recognition and will lead to them making more money online.
Copy writing offers people the advantages of writing from home, not commuting to a workplace on a daily basis and flexibility in writing. This sort of copywriting venture, guarantees success right from the word ‘GO.’ It all depends on finding the right clients, marketing yourself well, and finding the most profitable projects and ventures.
Copywriters will do well if they concentrate on eye-catching headlines and titles, embark on a direct approach, pay special attention to grammar and punctuation and deliver exactly as the customer desires.
About the Author: