5 Core Components of a Website
When it comes to building a niche site, or any site for that matter, there are some core components that I feel make up the site in its entirety.
You may agree with me here, you may not. Either way is fine. This is just what I have observed from my experience with building websites, and most recently, my niche site I’m currently working on.
Here are, what I believe, are the 5 core components that make up a website, or what should be part of every website that you build.
Header
To me, the header of a website either makes or breaks the entire site. It’s the first thing that people see when they come to your site and should leave a positive reaction.
Does your header explain what your site is about? Does it get your message across?
If you answered “No” to either question, then consider revamping your header. And, if you don’t even have a header, then you best get one.
Having a professional looking header for your site will make a huge difference in regards to the trust your visitors place on your site.
There are minor exceptions to this rule, but for any major site or niche site, make sure you have a well-designed header.
When Building a Niche Site
If you notice the header I have for my new niche site (http://getbackyourexadvice.com), it’s nothing real fancy, but it looks nice and gets the point across. You don’t have to purchase professional images.
If you’re comfortable using an image editor, you can find images on the internet that you can use and incorporate to design a nice looking header for your website. Or, you can have one created for you for a small fee. I prefer to use Photoshop.
Also, what I do when I’m just starting to design a site is to get the header done and uploaded to the site before I ever touch anything else regarding the design and style of the site.
The header is the focal point of the site, and the site should be designed around the header, incorporating the colors into the overall site.
Navigation
Once we have the header and overall design out of the way, the navigation of the site should be the next thing to focus on.
You’ll want to decide where you want your navigational links located, as well as what links you actually want to have.
I use the FlexSqueeze Theme to design my sites, and I can either have the navigation above or below the header. I prefer below, so I choose that option, and it’s done.
You can even choose not to show the navigation at all, and with WordPress, you have the option of showing your navigation links in the right-hand sidebar using a widget. That’s an option as well.
There’s not really a right or wrong way to go about it, but it’s important that you do have a clear navigation for the site so people can get around easily, and that they can also easily find the navigation links.
Essential Navigation Links
There are some key links that you should include in your navigation. These, at the very least, should include:
- Home Page
- About Us/Me
- Contact
These, I feel, are essential links you should have. You can obviously have more links if need be, but you should at least link to these important pages.
Monetization
You may think I’m crazy for labeling this as a core component, but in all honesty, it really is. If you’re building a niche site, good chances are you plan on monetizing the site.
When thinking about the design, navigation and all the other components of the site, you should have a plan for how you’re going to monetize the site and incorporate that process into the site.
For instance, if you take a look at this blog or my new niche site, you many notice a few things that stand out.
There’s a Feature area just below the navigation, where I can add practically whatever I want there. I chose to showcase my newsletter and provide a simple sign-up form for people to easily subscribe.
Being able to add more than one column, I can also section the area off and advertise one or a couple other offers as well, which as you can see I have done.
The right-hand sidebar is also a great place to add a newsletter sign-up form, banner ads or whatever else you want to put there.
Bottom line is, you should be thinking about how you’re going to monetize the site while you’re still in the design process.
Unless of course you don’t plan on monetizing or don’t want to until a later time. Have an opinion on this? Check out a guest post I did about when to monetize a website and leave your thoughts there.
Funnel
I’m not talking about a funnel you use when pouring liquids, or a funnel formed from a tornado. Although, that would be pretty cool.
I’m talking about the path that you want your visitors to take when they land on your site. This could be a specific path for first-time commentors, or a path for people who subscribe to your newsletter.
It could even be a series of links that take people to a product you’re promoting.
Whatever action you want people to take, create a funnel and guide them in the right direction.
Pages
Aside from the essential pages you’re linking to from the navigation, there are some other essential pages you’re going to need for your website.
Privacy Policy
Having a privacy policy is an absolute must. In fact, it’s a requirement for any website. I’ve written about having a privacy policy in the past, and there are many reasons to have one. The most important reason, if you need a reason, is because it’s mandatory, so get one up.
Not sure how to write one? Here’s a cool resource that will create a privacy policy for your site in just a few short steps: http://privacy-policy-generator.legalriver.com/.
Terms of Service
A Terms of Service page is just as important as a privacy policy. You have to have one, and fortunately, creating one is just as easy and can be done by going here: http://terms-of-service-generator.legalriver.com/.
Yep, from the same site as above. Thank you, Legal River.
About Page
This is self-explanatory, or should be. This page should be about you or your business/company. You can take a look at my about page for some ideas. Just don’t copy word for word.
Contact
It’s imperative you give your visitors a way to contact you. I like using a contact form with some form of Captcha so that I don’t get a bunch of spam emails.
It doesn’t really matter what you use, as long as you make it easy for people to get in touch with you if they have any comments or questions for ya.
Affiliate Disclosure
If you’re an affiliate, promoting other people’s products, then you must include some sort of affiliate disclosure on your site. You can thank the FCC for that.
It’s really not that big of a deal. I’ll even give you a couple examples to go by or use to copy for your own site:
- http://www.replaceyoursalary.com/work-from-home-blog/disclaimer
- http://getbackyourexadvice.com/affiliate-disclosure
Conclusion
There you have it. Those are the 5 core components that I feel make up a website. Obviously, depending on the type of site, there may be more components if need be.
Now, over to you…
Do you agree that these 5 are essential? Are there any you think I should have added?
Leave your thoughts below…













