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The following is a guest post by Alia Haley. If you would like to write for this blog, please check out the guidelines here.

Irrespective of your love for new and innovative apps, whether you are a geek or not, whether you have a habit of spending hours together sitting on a computer or not, this combination of two words, the second one bearing its origin from the science of mathematics, must have hit your ears at least once. Google+ (Plus).

Google+ has become the latest competitor to Facebook. It seems very interesting and different than Google’s other failed social networking experiments. There are many reasons why you should come to like it, but here are 10 features that we have come to love.

Top 10 Reasons to Like Google+

1. Circles

Google Plus allows you to segregate your friends into groups much easier than Facebook does. You just drag your friends’ names to the appropriate group that you designated. You can create as many groups as you want. You can have people in multiple groups. In that way your status updates and the things that you are sharing with those people are seen only by those people and not by your entire news feed the way Facebook is now. So Google has really tried to create a new niche to allow these circles to be formed.

2. Hangouts

It is basically group video chat. It would kind of be like a status update which says, “Alan is hanging out with seven other people. Join the Hangout.” and you go and join the group video chat. You see everybody on the screen. It is like Skype group. So it is very exciting, something that has not been implemented on a large scale for social networking yet.

3. Huddle

Instead of text messaging your friends, you basically can create group chat sessions very easily, so if you have got a group of people who are going for a party, everyone can be chatting with each other. Thus, everyone will be informed together in real time.

4. Sparks

You can gather content on the basis of your likes and interests. This will be done by sparks who will collect the content that you are interested in ensuring you that you always have a stream of content at your disposal.

5. Ripples

Ripples is a brand new feature which helps you visualize a post. You find a post and then hit the ripples button, and you will be directed to a fresh window showing stats for the posts, e.g. how many times a particular post was shared by a specific person.

6. Creative Kit

This is built within the editing software of Google+. You can do a whole lot of things, like cropping pictures, adjusting different exposures, rotating, and much more. There is no need for complex software like Photoshop for an average user.

7. Mobile

Google+ can be integrated fully into your mobile phone, utilizing its basic functions like camera, GPS, etc., and can thus give an impressive Google+ experience on your smart phone or other mobile device.

8. Extraordinary Interface

Google+ comes with a very crisp and thoughtful interface. It is very soothing to the eyes as compared to the interfaces of other social networking sites.

9. Privacy

The privacy settings are easy to find and edit, unlike Facebook settings which are very cumbersome. Furthermore, with the help of Circles, one can control who sees what content that you post, therefore providing the right information to the right viewers.

10. One-Way Following

Taking a leaf from Twitter, Google+ allows the users to follow anyone without having to friend that person, a newly added feature integrated into Facebook.

What Do You Like About Google+?

Share with us what your favorite features are about Google+ and why you like using Google’s social networking site so much.

About the Author:

Alia Haley is a blogger by profession. She loves writing on luxury and technology. Beside this she is fond of mobile games. In her free time she loves playing game on her cell phone.

The following is a guest post by Roberta Smith. If you would like to write for this blog, please check out the guidelines here.

Facebook is the world’s largest online social community. Online Marketing through Facebook is becoming vital for the success of any business. Marketing activities on Facebook is like a complimentary gift for any website. The approach that you might already be applying on your site can be enhanced by repeating that on Facebook and capturing the 700 million+ users which present a huge market.

You can set some goals for yourself for Facebook Marketing. Goals can include the reduction of your traditional marketing cost, optimizing your brand or improving customer service as well as customer acquisition.

What are the Main Goals for Facebook Marketing?

You can set three main goals for your Facebook Marketing…

  1. Increasing Facebook ‘Likes’
  2. Improving Engagement
  3. Increasing Sales

This is the same as building an email subscriber database for your site or business, building fans and followers to engage them as a part of your community. But at the end, you need to sell them your product.

Facebook ‘likes’ is a great way for distributing content, news and ideas that further help you to bring in subscribers. However, Facebook ‘likes’ do not work the same as email marketing. It enhances your marketing mix.

How to Increase Facebook ‘Likes’ and Enhance Your Marketing Mix?

Below are 8 tips to help you market effectively on Facebook:

1. Inform your existing prospects through email that you now have a Facebook page. Do not forget to place the link of your Page in that email and encourage them to visit that page.

2. Invite your family and friends to ‘Like’ your Page.

3. Offer a PDF or a free gift to incite people to ‘like’ your Facebook Page.

4. Embed your blog or site with the “Facebook Social Plug-in” at the top of the right side banner. This will allow visitors to ‘like’ your page without actually going to Facebook.

5. Join related Facebook groups and also write blog posts and comments that will drive the direct traffic to your Fan Page to connect with you on Facebook.

6. Provide a link of your Facebook page in your email newsletter banner, on both at the top of the page and at the bottom of the page of the newsletter.

7. Capture emails by using your Facebook page for your email marketing. Email Marketing is still a very effective marketing tool, though it is a bit old. Make it simple and easy for people to subscribe to you through email to receive updated news, contents and blog posts via email.

8. Provide a link to subscribe to your blog or site via RSS.

Facebook is a powerful and effective marketing tool that not only enables you to reach your fans but also to reach the friends of your fans. It provides us a multiplier-effect platform for sharing and distributing content.

About the Author:

Roberta Smith writes for http://www.toyotaplace.com. She enjoys content and writing about the social sphere.

The following is a guest post by Alia Haley. If you would like to write for this blog, please check out the guidelines here.

The only irritant to US based search giant Google’s reign is social networking site Facebook. Google’s three previous attempts at social networking in the form of Buzz, Wave and Orkut have not been much success. But, Google+ is about to change that.

Google+ Offensive

Google has come out in the open, criticizing the privacy policy of Facebook. Google Vice President of Engineering, Vic Gundotra, even labels Facebook as sloppy, scary and insensitive towards people’s need for more control over their privacy settings. He further added that every activity on Facebook is like a public performance. His comments are a clever marketing ploy, especially when Gundotra claims Google+ is offering everything that Facebook is not.

The Circle of Success

In recent times, the aim of social networking has been to imitate real life as closely as it can. This theory has become the benchmark for all major innovations in this arena. Google+ offers a feature called ‘Circle’ that is based on a similar approach. It plays on the fact that people have different groups of friends with whom they interact in different ways. This interaction is often mish-mashed in the way Facebook handles things. With ‘Circles’, users will be allowed to add friends into different groups, independent of each other. This will allow sharing of data in separate and unique ways.

The Hangout Zone

Google+ is the first social networking site to offer video chat. Google+’s feature ‘Hangout’ allows you to have multiple video chats, similar to call conferencing, with the click of a single button. This feature has created a lot of buzz in the social networking circles so that Facebook is now working on its own video chat feature (Update: Facebook now has video calling integrated into the chat feature).

Integration

Google’s mobile operating system Android is already a market leader. Google is planning to launch Google+ on Android able phones. The mobile version will not only benefit from the fast browsing service offered by Android, but would also have the added feature called ‘Hurdle’. Hurdle will allow the users to send messages to different groups of friends in one go. The ‘spark’ button is another excellent feature that rather looks like a rip-off of the Facebook ‘like’ button. With spark, you can easily put up anything that interests you on your profile.

It is a pertinent question to consider if this is all a gimmick by Google to put down Facebook. Are they really trying to innovate in the field of social networking? Google has two advantages that Facebook does not. One is the overwhelming success of Android, which will help them capture the mobile market. The other is the reign of YouTube as the most famous video based social channel.

About the Author:

Alia Haley is a writer whose thirst for latest updates on technology is insatiable. She has a keen interest in cars and for her nothing-can-beat Bugatti Veyron in style and design.

Think of your small business as if it were a local celebrity. The business has a place in the community, most people are aware of its presence and its activities and there is a certain image and reputation this business must uphold for the people of that community to continue to support that business. Public Relations (PR) is just as important to a small business as it is to a celebrity. How wonderful then, that the return on PR investments is among the best in the marketing business.

Many Kinds of Marketing

When owning or running a small business, there are many forms of marketing available. There is direct mail marketing, e-mail marketing, advertising campaigns; however, often times the least considered option is a simple Public Relations (PR) campaign. PR is too often considered a minor expense with little to no return on investment (ROI). This could not be farther from the truth.

When it comes time to decide how to reinvest in your business, consider PR first. Based on recent studies, it has been shown to be the most effective form of marketing per dollar spent. It is also among some of the least expensive marketing you can conduct, courtesy of many of today’s modern technologies. How then, as a small business, with limited resources, can a full-scale PR campaign be conducted? It’s easier than you might think.

PR On The Cheap

Advertising and marketing does not come cheap. Be it direct mail marketing, TV advertisements, even the hiring of a consultant; every expense related to marketing can be a crippling expenditure for a small business. PR, however, can be a welcome relief to many small businesses when the ROI is quite high and the cost to conduct a PR campaign can cost very little, or even just the cost of an Internet connection.

With the advent of seemingly ubiquitous Internet connectivity, a small business can literally always be connected to its community and its customers. Taking advantage of this is quite easy and can be done with any Smartphone or computer with an Internet connection. Creating a Facebook profile for a business is a fast, cheap and easy way to start to give your business an online image.

Be specific when describing your business on your Facebook page and be sure to include any links to the business’s website. With Facebook, you can also link together your profile with your business’s Twitter page. Twitter will allow you to constantly stay in contact with your customer and community base with short updates about sales, promotions, all the while conveying a tone that defines the kind of store you are. On the business website, consider a Blog where the business can comment on industry-related issues, news and even showcase sales there as well.

All of these tools – Facebook, Twitter, Blogs/Websites can be created for free or for very little investment, all the while not requiring additional workforce or consultancy be hired to complete. As far as Public Relations go, these are among the most effective ways of communicating with the public as many already use these tools on a daily basis.

In the end, PR is a perfect marketing solution for small business. It has a high return, is fast to complete and is very cheap. Small businesses are a part of the community and must present an image accordingly. Consider how wonderful it would be if a local business offered a promotion over its Twitter page based on the current score of a local high school football game. The possibilities are endless.

This article was written by William from Home Loan Finder. Visit the Home Loan Finder website for a range of articles to help you find the right home loan for your needs.

I’ve had the opportunity to be a beta tester for the Google+ project. For those who don’t know, Google+ is Google’s attempt at a social networking site, similar to Facebook. Google+ wasn’t always available to the general public as you had to be invited to join, but now, anyone can join by signing in to their Google account.

My Thoughts About Google+

I’ve been a member for about a month now, and so far, I’m not really impressed. I’ve seen a lot of people, mainly marketers, just raving about it and the “benefits” of using it to market your online business. While this stands to be true to some aspect, with Google’s search being influenced by social voting via the Google +1 button, I’m still not totally convinced.

I have read some people state that they like it much better than Facebook and that it’s more user-friendly. If you ask me, Facebook is very user-friendly and easy to use. Maybe I’m just biased as I’ve had a Facebook account for the past 4 years or so. I use it for personal use as well as use it to promote my online brand.

If you take into consideration that Google+ has a mere 10 million user base compared to Facebook’s 750 million users, then the obvious place to market yourself is still Facebook.

And personally… I just can’t get around the layout of Google+. It’s similar to Facebook in a lot of ways. Almost too similar. Way to be original, Google. I feel like I should spend more time on the site to get more familiar with it, but when I make an attempt, I end up browsing my News Feed on Facebook instead.

Overall, I feel Google has a long way to go before they become any real threat to Facebook. I do see potential, though, and I’m curious to see where things progress as Google+ gains more momentum.

What Are Your Thoughts?

I’m curious to know what others have to say about Google+. I imagine there are those who have similar views as my own, while others are probably thinking I’m a complete moron.

Either way, I want to know your thoughts. Good or bad… share your experience, opinion or idea on Google+ by leaving a comment below.

The following is a guest post by Chi Norris. If you would like to write for this blog, please check out the guidelines here.

Often a mobile application will offer pared-down features, allowing the user to access necessary information without navigating a company’s entire website. No matter the applicant, from a student pursuing an online degree to a recent college graduate seeking that first professional position, having a bevy of employment search applications at one’s fingertips can help make the necessary connections to find a job and get hired.

Here are 10 applications to consider…

1. LinkedIn

A great place to network and make or renew professional contacts, LinkedIn is arguably the best resource for job preparation. Persons seeking a new job or a new career can upload a resume, make some connections, and sign up for timely updates from persons with whom they network. Staying in touch while out and about allows applicants to seize a professional opportunity while it’s still hot.

2-5. CareerBuilder, Monster, Indeed, Exact Hire

Invaluable for their mobile search options, applicants utilizing CareerBuilder, Monster, Indeed, and Exact Hire can find available positions according to geographic region, save their preferred postings as favorites, and apply for jobs online. Logging in to find jobs selected based on one’s search parameters can take some of the stress out of changing careers or hitting the ground running for the first time.

6. Twitter

Never underestimate what can be said in 140 characters. The power of tweets – from the job seeker, the people and organizations that the applicant is following, or a timely retweet – can lead to a position the candidate never knew existed. Tweeting a link to one’s online portfolio can help companies in the search for future personnel too, especially if they’re farming social media channels looking for applicants.

7. Facebook

With the ability to post status updates announcing a new or renewed job search, share items that contacts have posted (such as job announcements), and link to companies with their own Facebook pages, the best-known social media application in the world can be a formidable force when seeking new employment. Just be careful to keep the professional and the personal separate. A job search could easily be hampered by those vacation photos from Cabo.

8. Gigwalk

For those looking for more casual employment opportunities, Gigwalk offers the chance to find and complete a short job, e.g., reporting back about a store’s hours of operations, and get paid via Paypal. This search option is especially handy for those whose employment needs aren’t necessarily tied to business suits and boardrooms.

9. Craigster

The wealth of information on Craigslist is distilled in their mobile app, giving job seekers the chance to act on the numerous professional opportunities posted to the site on a daily basis. The app is especially helpful for candidates from out of state. Marry an employment search with a glance at available apartments and a visit to the jobs discussion forum, all from a mobile phone.

10. The Local Newspaper

For those who once looked for jobs in the classifieds and came away with newsprint-covered fingers, searching jobs using a mobile app is a welcome and mess-free option. Users can search for job postings, catch up on their business news, and see the latest headlines all at once. It’s an excellent resource for searching within one’s community, especially for companies who might only be seeking local applicants.

These ten applications are but a suggestion. With a world of opportunities online and a smart-phone in nearly every person’s hand, information gathering on the go is more than convenient – it’s the norm.

About the Author

Chi Norris is a writer and visual artist who likes painting, poetry, and reading memoirs. She writes for www.professionalintern.com.

The following is a guest post by Brendan Cruickshank. If you would like to write for this blog, please check out the writing guidelines here.

I’m amazed at the increasing number of job postings for freelance writers these days. While I’ve noticed this merely as an observer, albeit one who’s been working in job search and recruitment for many years, I thought I’d check to see what researchers are saying. Indeed, the Bureau of Labor Statistics Occupational Outlook Handbook, a compendium of descriptions of hundreds of jobs types, including information on education requirements, earnings, and job prospects over a 10-year period, agrees that the trend is real.

The official word is that between 2008 and 2018, employment for authors, writers and editors is projected to grow about 8%, about as fast as average. The Handbook says that an increasing number of writers today are freelancers. I bet that now, with the current economic recession, the number of freelancers is going to be even higher than BLS predicts. Budget woes are causing governments, businesses and organizations to tighten their belts, and one good way for them to save money is to contract out their writing needs.

So, you’re a freelance writer and you’re looking for jobs. What do you do? In part, it depends on what kind of writing you do, what the topic(s) are and who your markets – both the employer and the readers – are. These are all questions you’ll need to consider as you develop a marketing strategy for yourself. However, I’ve got some suggestions and strategies to help you, and they’re appropriate for any type of freelance writer

Using LinkedIn

Do you have a LinkedIn profile? If not, you should spend time setting one up for yourself. As soon as you contact a perspective employer for work, it’s more and more likely that they’ll Google you to learn who you are and what you’ve done. LinkedIn profiles almost always come up on the first page (because the site is one of the most popular social networking sites), and it’s to your benefit to be there. Your LinkedIn profile will show that
you’re a professional and that you value communication.

You will need to create a well-written and complete profile, and then start seeking connections. The more people who have access to your LinkedIn page and can track your activity on the site, the more obvious you are. And, if you’re working from home – whether it be in the middle of the desert or on the 28th floor of a Manhattan apartment building – you’re likely alone. You need to find a way to remind people that you exist. Seek out
recommendations from colleagues, engage in group discussions, ask and answer questions, and demonstrate what you know and how well you write.

You can also use LinkedIn to research potential employers. Many companies and organizations have Company pages that identify staff members and their positions. Through your connections, you can gain access to people who may be looking for your writing services. With LinkedIn, you can play the networking game for all its worth!

Self-Branding

If you’ve set up a LinkedIn profile, you’ve already started the personal branding process, but there are additional ways to establish your presence. The first step is to figure out who you are, what you want to do and how you want to appear to others. Chances are you know a lot of this already, but it’s important to consider the image of yourself and your work that will best help you get freelance jobs. Do you want to market yourself as a specialist
in niche market – as an expert in nanotechnology, for instance – or as a generalist who understands science and technology, and who can communicate about latest trends?

Once you’ve determined this, there are an increasing number of tools you can use to project your image and brand. One is the tried and true resume, which you’ll want to spruce up to indicate your interest and experience pertaining to freelance writing. Next, set up a website for yourself, and include a description of who you are, your clients, writing samples, and testimonials about your work. Next, is a blog, which serves your branding
strategy, and more. See below. Finally, become active on a variety of social media websites, including LinkedIn, Facebook, Twitter and others. Project yourself so that people will get to know you and remember you.

Face-to-Face Networking

Getting out and talking to people is another of those tried and true methods of getting a job. That’s not to say that there are automatic or direct pay-offs for having coffee with someone, even if you’re the one paying for their Venti Peppermint White Chocolate Mocha with whipped cream. What I mean is that the more you actually meet people in person, and communicate who you are, what you’re like, and what kind of writing you have done and
can do, the deeper the impression you’ll have on them. And, the more likely they’ll think of you when they or their colleagues have freelance writing needs.

Face-to-face conversations are more open, revealing and free form than written communications. They provide participants with opportunities to ask questions and respond directly to answers. And, you’ll also gain valuable non-verbal information from your interviewee. For instance, when querying someone about a potential employer, body language may indicate more than the words spoken. In general, a personal interaction is warmer, more memorable and more informative than a series of emails or phone calls (though, if you and the employer are physically distant, telephone or Skype are good alternatives).

Blogging

Since you’re reading this, you’re aware of the power and outreach of blogs. They’re excellent vehicles for demonstrating your interests and writing style, and bringing attention to your abilities. For a freelance writer, especially one who doesn’t have a lot of published work yet, blogs are an easy way for you to show off your stuff. You’ll need to write well: clearly, concisely and interestingly. That is, you’ll need to be articulate, using
proper grammar and punctuation, and be able to keep your readers’ attention. You want your audience to read all the way to the last word, and to beg you – on hands and knees, if possible – for more.

Finally, the nature of blogging is that you’re creating a continuing conversation – one that the blogger initiates and readers respond to. This means that you need to be diligent and dependable, establishing a publication schedule and keeping to it. In doing this, and in maintaining dialogue with your readers, you demonstrate that you are responsible and communicative, features which employers of freelance writers value as much as the writing itself.

Now go to it, and come back to let us know how it works! Best of luck.

About the Author: In his 8 years in the job search and recruiting industry, Brendan has served in senior client services roles with major sites like Juju.com and JobsInTheMoney.com. He has been regularly quoted on topics such as employment as well as jobs. His opinions have appeared in the Wall Street Journal and US News & World Report as well as other major publications.

I know, I know, it’s been live for a little while now. And, don’t worry, I’ll spare you the boring details about Google’s new social button that’s supposed to be the arch-rival to Facebook’s “Like” button. You can read all the intricate details about it here, straight from Google’s mouth.

+1 Blog Posts

This post is an announcement to let you all know, my readers, that I have decided to implement the Google +1 button on this blog. It is now LIVE on the blog. You can find it at the top of each post, on the home page as well as each individual post page.

Why?

Because it’s new. I like to try new things and see how they perform. Also, it’s Google we’re talking about. They’re the biggest search engine, period. If they implement a new change that could affect website rankings and overall website traffic, I think it’s best to pay attention and play their game.

Social Search and Impact on SEO

Will their new introduction to Social Search take hold? I really don’t know. Should we care? Yes! At this stage it’s only an experiment, but it’s possible it could be here to stay.

There’s a lot of hearsay floating around as to how this is going to affect SEO and the way personalized search engine results are served. I really don’t want to get into all of that here as plenty has been said about it elsewhere. But, if you want to learn more about the Google +1 button and the future implications it could have on search, I recommend you check out these links:

That should provide everything you need to know about the +1 button.

Now, if you’re interested in adding it to your own site or blog, it’s actually real simple.

How to Add the Button to Your Site or Blog

For those of you who run a static (non-Wordpress) site:

Log-in to your Google Webmaster’s Account and follow the simple instructions: http://www.google.com/webmasters/+1/button/

For those of you who run a WordPress blog:

Garry Conn offers simple to understand instructions to add the button to your posts and pages: Google +1 Button.

Now you’re set. You’ll be able to invite your friends and website visitors to click and +1 your sites, blogs, and blog posts.

And, if you found this post helpful, I’d appreciate some +1 love from ya if you have some to spare. *hint, hint* ;)

It’s been one heck of a month so far. I apologize for not posting as often, but I’ve been in the process of building a new, better computer to work from. You can see pictures of my build on Facebook. It then took me some time to install the major programs I use and need. All that work is finally done, so hopefully things can somewhat get back to normal again.

With that said, here is February’s Income Report.

Every month I do a detailed income report, showing you exactly where my income comes from. This gives you an idea of the various income streams that are available, as I strongly believe you shouldn’t place all of your eggs in one basket, as discussed in this post.

This is also a way for me to measure my success (or failure) from month-to-month. Each month will vary in income, and that’s all part of working from home as an affiliate marketer. This acts as a motivator for me to keep pushing forward to reach my goals.

I hope you find these income reports helpful and give you encouragement that it is possible to make money on the internet.

Let’s see how I did last month…

Income from ReplaceYourSalary.com

Total = $478.41

Income from Micro Niche Adsense Site

My micro niche site keeps improving each month. Google Adsense earnings for this month from the site totaled $10.01. This amount is included in my total Adsense income as reported above. I finally was able to add another page to my site, providing more related content for those searching for that topic. I believe adding more related pages will bring in more targeted visitors and produce more Adsense clicks. That’s the goal, anyway.

Total Online Income

Total online income from all sources comes to…

$478.41

Income from GetBackYourExAdvice.com

No income as of yet. I’ve been slowly building backlinks and adding more content to the site. Expect an update very soon regarding the site and what exactly I’m doing to market it.

December was by-far my best month to date. One of my goals last year was to reach $1,000 in income for a single month, and I finally did it. Now, the next goal is to do it consistently. I will be doing much less proofreading in the months ahead, so the bulk of that income will be gone. That means I’ll need to boost more income out of this site and try to get the ball rolling with my new niche site.

That’s my current plan.

As always, I welcome your comments below…

It seems like time is just flying by. Where are the months going? I need to try to slow down and enjoy each day, as I don’t get a chance to do so as often as I would like.

What about you?

Anyway, March is already here, so that means it’s time for another blog post roundup of last month’s posts.

Let’s take a look at them…

January’s Blog Posts on ReplaceYourSalary.com

Win Over $2,300 in Cool Gifts in the TechChunks Giveaway

How To Create An Ergonomic Home Office

January 2011 Income Report

3 Tips to Utilize Your Blog’s RSS Feed

5 Tips for Financial Planning

Blog Posts Around the Web

My good friend Dennis Edell asks an intriguing question regarding guest bloggers being responsible for their own SEO when submitting an article for possible inclusion on a blog. Since I allow guest posts on my blog, this is a subject worth taking the time to think about, as I never really did before.

David Leonhardt talks about Google’s new Chrome extension that allows users to block “evil” domains. This is a bit scary when you think about it. Hopefully not too many people use the Chrome browser, or know about this extension!

Patt Flynn provides some cool Facebook Page and Landing Page Codes and PSD files for those wanting to expand their brand onto the most popular social networking site. Definitely worth checking out.

Oni shares the benefits of guest blogging to grow your blog. I absolutely love guest blogging and encourage it here on my own blog. It’s a great way to gain new readership and become an authority in your field.

Daniel Scocco talks about Facebook comments on your blog. This can be a very powerful feature, as it shows comments left by Facebook users directly on your blog post. I have yet to utilize this tool, and I’m not sure yet if I will. What about you? Do you have Facebook comments on your blog?

That’s all for now. Stay tuned for more guest posts from some great authors! :)

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