Email marketing is an integral part of online businesses today. I honestly don’t know what I would do without an autoresponder that takes care of marketing to my list. As an online business owner, building a list of prospects can be a very profitable endeavor.

One of my very first posts ever written on this blog covered the topic of having a list of subscribers. Is the Money Really in the List? takes a look at how you should treat your list.

This post is going to cover my preferred email autoresponder of choice, and the service I use to build my list of subscribers.

I use and recommend GetResponse. I have been using GetResponse ever since I started my online business and marketing on the internet. They provide a very reliable and affordable email autoresponer service that allows you to put your email marketing on autopilot while building your list at the same time.

Here’s GetResponse in a nutshell:

  • Unlimited email marketing campaigns, autoresponders, follow-ups, lists and broadcasts.
  • 150+ professionally designed HTML templates.
  • Powerful, cost-effective newsletter hosting.
  • Unparalleled email deliverability.
  • Click-through, sales and revenue tracking.
  • Top-notch support and training.

Here are some benefits that you’ll receive when you sign up for GetResponse:

  • Add a simple web-form to your website in 2 minutes to build your list, boost your traffic, get more customers.
  • Launch your email marketing with GetResponse’s advanced newsletter hosting features and top email deliverability.
  • Track your email marketing clicks, visitors, open-rates, undeliverables, sales and sign-ups!
  • Retain your traffic by automatic mailings to your visitors whenever you update your blog.
  • You will benefit from unlimited email marketing and autoresponder features, follow ups, mailing lists, and broadcasts.

If you look towards the top of my blog, I have a simple form on the right-hand side for entering your name and email address. This form is powered by GetResponse. If you would fill out the form and hit the “Sign Up” button, you would receive an automated email to confirm your desire to sign up. This is what’s known as double-optin, and keeps you Can-Spam complient. You would then be sent emails every so many days, which I already have setup on autopilot. BTW, filling out that form would be a smart move. ;)

Email marketing and making use of autoresponder services such as GetResponse allows you take a hands-off approach when it comes to marketing to your list. Of course, you’ll be able to send out broadcasts when you need to make special announcements to your list that you want them to know about.

What makes GetResponse ideal for email marketing is the fact that they provide all the features and options I need to run my campaigns as effeciently as possible. And, they’re coming out with a version 6, due to come out July 6. This will be an all-new GetResponse that will have all the same features I know and love about them, plus some awesome new additions.

New features for GetResponse 6.0:

  • Great-Looking Email Campaigns. Create eye-popping messages with GetResponse easy-to-use tools and wizards! Choose from over 300 Designer HTML Templates to create visually stunning campaigns for every audience and industry.
  • Video Email Marketing. Give a face and a voice to your emails with interactive, high-impact audio-video! You can store and manage up to 100 MB for easy access and reuse. Just select and link your multimedia content to emails, newsletters, blogs and Twitter and you’ll make a “real” impression! This new addition I’m really looking forward to!
  • Email Analytics. Capture, track and report on your digital email and domain information so you can constantly improve your messages and methods. Identify which emails are opened the most and which subjects, messages and links generate the most sign ups and sales, so every campaign is better than the last!
  • Online Surveys. Use the GetResponse Survey feature to stay on top of trends and tastes, create accurate profiles, improve your products, and stay ahead of the competition! I’ve been wanting to use surveys for quite some time now, so this new feature will be very useful for me.

I’m really looking forward to the new additions coming out, and this just makes me like and want to recommend GetResponse even more. Seriously, if you’re looking for an affordable and reliable autoresponder service, I highly recommend GetResponse.

Check out the GetResponse site to learn more and sign up!

What is your preferred autoresponder service of choice and why? Leave your thoughts and comments below…