6 Reasons Why You Should Have a Blogging Partner
The following is a guest post by Maria Rainier. If you would like to write for this blog, please check out the guidelines.
Although it really depends on what you want to accomplish with your blog, chances are that you’re better off blogging with a team than solo. Sure, you can do it alone, and plenty of people do—the blogosphere is the ultimate Athenian democracy. If you’re looking mostly to rant and rave and have personal reflections, you may be better off keeping it a solo venture. If, however, you’re looking to offer advice, guidance, or anecdotes, or in any way build a community, you and (your audience) might be missing out by playing this game alone.
Here are 6 reasons to have a blogging partner…
1. No Man is an Island
Think of your favorite singer or band. Well, if you have a favorite band, there’s no need to ask yourself this question: does he or she do it alone? (The correct answer is no, because someone’s on the drums, the guitar, the violin, break dancing in the background, etc.) Even solo artists have crews and roadies. The point is that even though you can manage a blog alone, your blog probably isn’t as big or effective as it could be if you had a team or at least a partner. Lady Gaga wouldn’t be anywhere without her makeup artist.
2. Get More Done
With a partner, you can accomplish more. For example, you can both look for post topics, guest post opportunities, marketing opportunities, commenting on others’ posts, keeping your blog up to date with technology and worldly goings-on, and the like. You can even divvy up responsibilities 50/50.
3. Twice the Talent
More people means more talent. If one of you has a better grasp on the English language and the other has a knack for computers and web design, you can have great content and a good-looking website.
4. Four Eyes are Better than Two
Another pair of eyes to proofread content before it’s posted never hurts. A partner also means having someone to watch your back when it comes to copyright, old content, social media monitoring, and the like.
5. The Bert and Ernie Effect
If you don’t mind relinquishing half of the power and the attention, both of you can post content (as long as both of you read over what the other intends to publish; this avoids conflict). It can have a sort of Bert and Ernie spin on a single blog which, as long as content is not repeated, conflicting, or in any way confusing, can work in your favor. Varying opinions on one site can also catch the attention of that many more viewers.
6. Someone’s Always Driving
Don’t go on a cross-country venture alone; you get another driving partner to drive while you’re catching up on sleep. If one of you is feeling down or uninspired, there’s always someone around to pick up the pieces and get you back on track. That’s what friends are for, right?
Admittedly, some bloggers are lone wolves and that’s fine. Partnering up isn’t for everyone. If you’ve ever felt like you could use a helping hand or a fresh brain to pick, however, you may want to look into finding a co-blogger.
About the Author: Maria Rainier is a freelance writer and blog junkie. She is currently a resident blogger at First in Education and performs research surrounding online schools. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.











