As a continuation of my Getting Traffic to Your Website post, I want to do the same thing with the subject of building links to your website. A lot of people are confused about what type of links you should get, what keywords to use in the anchor text, etc., especially if they’re just starting out.

I’ve been asked a number of questions regarding this subject, so I wanted to share them with you all so that if you have the same or similar questions, you can get them answered here.

I’ll quote the questions and answers, and if I have anything to add, I’ll post it below that to keep Q&A’s separate from my afterthoughts.  Confused? You’ll see what I mean.

Building Links to Your Website Q&A’s

Questions: “…keep in mind your anchor text would need to be the same keyword phrase for every article you submit…”

I want to be sure that I understand you clearly, you mean my anchor text in author’s box, or you mean I must write articles only about that particular product. Let’s say if it will be “red lights”, so all my articles should be written only about “red lights” and the anchor text should repeat in every article (if the article is 500 words then it should be repeated about 4-5 times)?

Or, you mean I must put that anchor text, my keyword “red lights”, each time in my author’s box (I’m doing it each time)? And, for example, I could write articles not only about “red lights” but also about “blue lights”, “economical lights”, “save electricity with economical lights” etc. and at the end in author’s box always put my “red lights” keyword?

“…and getting to the first position will take time…”

Could you tell me how long it may take? Weeks? Months? A year? Tell me please from experience. Thanks a lot!

Answers: The anchor text for the link in your author’s box. The article can be about whatever as long as it’s relevant to your website in some way. What you mentioned as far as different topics would be fine. In order to get the fastest results for the keywords you want to rank for, your anchor text should be all the same for the link in your author’s box that you have pointing back to your site.

As far as ranking, once Google indexes your site, which shouldn’t take more than a week or so after writing articles, your site will appear in search results. Depending on the competition of the keyword phrase you’re aiming for will determine where exactly your site ranks. The more backlinks you create through writing the articles, the more authority your site will get, and the higher up in rankings it will be.

Afterthought: As you can see I had a previous discussion with this person before these questions were asked as some of my previous answers were quoted in the questions.

Questions:  What if I put my articles not only to Ezinearticles.com but to the other directories like: articlesbase.com, goarticles.com, articlealley.com, ideamarketers.com and to other more known directories (most of them have 3 or 4 PR, but Ezine has 6 PR and DO FOLLOW. In my case, total of all different directories would be 10. Let me explain how I’m doing this, I put 10 articles to Ezine, 10 to articlesbase, and so on, to reach 100, and of course 100 backlinks. With micro niche and with low competition, do you have any idea how many articles/backlinks I need to create to achieve 1 spot in Google? 200, 500, 1000? And, how long it may take, I’m only asking approx., because I don’t have any idea. I’m new to this… some say a few months and some say 6 months, or even a year.

What you think about this method, may I really reach a first position on Google, with micro niche and with low competition? Besides, ArticlesBase and ArticleAlley are NO FOLLOW. So, is it worth placing my articles there? I understand Google will not count those backlinks and my site’s PR will not be affected by their page rank’s 6 and 5?

Would you still recommend to try other sources, not only this method but also forums, blog comments, bookmarking (By the way, I just find out that all well-known bookmarking sites are NO FOLLOW?

Thanks a lot!

Answers:  Submitting your articles to other directories will help in getting direct traffic, so there are benefits to doing so. Unfortunately, as far as backlinks, not all will be counted by Google because the content is exactly the same. If you want those backlinks to count from those other directories, you’ll have to re-word your articles a bit to make them unique from the rest.

There is no way of knowing how many backlinks you need to gain a specific PR. Also, there is no way of knowing how many baclinks you need to gain the top position in Google. There are so many variables at play. All you need to know is that the more backlinks you build, the better chance you’ll have of getting there. Also keep in mind that search engine rankings are far more important than PR.

No Follow links will not help with PR, but they are still valuable and should be obtained because they do help with search engine positioning.

There are a few Do Follow social bookmarking sites. Visit SocialMarker to find out what they are. I do recommend posting in forums, blog commenting and social bookmarking as well. Diversifying your links is very important, rather than getting them all from the same source.

Afterthought: I didn’t take the time to substantiate all the claims made in the questions section (regarding the No Follow claims), but for the sake of this post it’s irrelevant. The important part is the answers to those questions as they really have no bearing on those claims, and the fact that getting No Follow links are still important as I pointed out.

Tip: One social bookmarking site I use is MMO Social Network, which is a great community of bloggers where members can vote and comment on submitted blog posts. And, the site is Do Follow.

Questions: I would like to ask you about related backlinks. Do I have to place them only on related theme websites? Yesterday I have checked and those websites, with my niche theme, are with very low PRs and Alexa ranks. Is it better to place my backlinks to these websites, which are with lower stats, or better to websites which are totally not related but are with much higher stats – PRs and Alexa ranks? My aim is to appear on the Google 1 spot.

And, yesterday I tried backlinking from forums, but I want to be sure that I do exactly the same things as others do. I’m creating an account, placing my backlink in my profile, and then I’m creating my signature with a backlink. Then I’m going to the forum, finding a favorable theme for me, and leaving a post with my signature and backlink (of course, I’m checking for rel=nofollow) and repeating it 4 times, so from one related website there would be 5 backlinks. Of course, later I can come back and leave more posts. Since I’m new to this, I just want to be sure that I’m doing everything correct in this backlinking method. Maybe there are other tricks?

Also, I have checked that Google indexed those site’s themes and posts only after two or three months. Does that mean that my backlinks won’t be counted for that period of time?

Answers: Related backlinks matter more if you’re getting them from low PR sites. However, building high PR backlinks, relevancy doesn’t matter.

As long as the links in your signature are formatted correctly (<a href=”http://www.yoursite.com”>Keyword</a>) then you’ll be good.

If the sites you’re leaving backlinks on don’t get indexed very often, then your links will be found only when Google indexes them again. Usually, forums and blogs are indexed quite regularly.

If you’re looking for a way to build high PR backlinks, I wrote a post about how I do so here: Get High PR Backlinks.

Afterthought: You may be wondering how you can get your links indexed really quickly, especially if you do use Angela and Paul’s backlink packets (see link above). The answer to this is towards the end of this post, so keep reading.

Question: What do you think about pinging? For example, if the pages where I place my backlinks will be indexed only after a month or two, will pinging help get them indexed faster? Sometimes I use Ping-o-Matic (my sites are not blogs), do you know this site? Or, maybe you know something better?

Answer: I actually use Ping-o-Matic all the time, and it works well. Pinging is a great way to get links and exposure from other sites, not to mention that Google will index those backlinks and your site very fast. There are other pinging sites out there, but they all do the same thing.

Afterthought: It doesn’t matter what pinging site you use, and if you’re pinging your WordPress blog when you create a new post, there’s a list of ping sites you can update so that all those sites will get pinged automatically. What this person was asking, however, was about pinging a site that wasn’t a blog, which can be done.

Question: Do you know why some people make backlinks for their articles with their site’s backlinks instead of to their site directly? For example, Angela has an article at GoArticles.com, and I have checked that it is on the first page, and has a lot of backlinks. What is the strategy here? Why didn’t she build them straight to her website instead of through the article directory? Is it some circle of backlinks, which linking not only to her website, but to another and another, and after all, some of them to her website?

I have one ezinearticles.com article, which is on the first page, but my website is on the fourth page of Google. Is it better to start making backlinks for that article rather than for my website and make some circle of links?

Thanks a lot! I really appreciate your help.

Answer: This is a common strategy used by many to get their articles ranked in the top position on Google. EzineArticles has a lot of authority with Google, so it really wouldn’t take too many backlinks to your articles to get them at the top for your targeted keywords. Once they’re at the top, those articles are going to bring in a lot of readers. Most of course will be inclined to click on the link in your resource box to your website.

Not only that, but the backlink/s you have in your resource box is now going to have a lot more weight, which will benefit your site in the long-run.

In your case, I would get backlinks to your website to get it up towards the top with your article. However, at the same time, getting more backlinks to your article should in itself make your website move up as well. Doing both would be beneficial.

Hope that all makes sense.

Afterthought: Does my answer make sense to you? Is there something that’s not quite clear? Let me know in the comments section.

Question: Can I make my back links with the same anchor/keyword text, which would be linking to different pages, but to the same site? For example, the same anchor would be linking to the main/first page – index.html and to my other site’s pages, let’s say – products.html? Is that okay? Or, is it better to use other anchor text? I’m asking because the main keyword is targeted on the first page and production’s page as well, so it is the same keyword. I want to do more backlinks to my other site’s pages… I heard that is better for rankings and will not look spammy, but I am not sure about this? Thanks!

Answer: Yes, that’s perfectly fine. I do the same thing.

It’s important to “deep link”, meaning, creating links that point to deep pages of your site, not just the home page. So, you’re correct in your thinking. You want to build backlinks to other pages of your site, which will get them ranking in search engines as well for those keywords.

Afterthought: Using the same keyword to link to inner page as your home page is okay also. I also do that, and there’s nothing wrong with that if you’re targeting the same keyword for a particular inner page.

Questions: Maybe you know how many backlinks I should place on other site’s pages? Some people say that from one website’s page two backlinks are more than enough, and others say that leaving more is also possible. For example, if it is a forum posting, each time when I post, I leave my backlink in the signature, so if I post 5 posts in the same page it will be counted as 5 backlinks right? Whether, there is a limit and 1 or 2 backlinks from that site’s one page is more than enough, and it’s better to go and place another backlink from the same site, but from a different page/forum theme in that case?

I also heard that for PR, for rankings, Google will count only ONE backlink from one site, even if I post a hundred of them. I heard that it can be compared to voting. One person – one vote. One website – one backlink?

Thanks in advance for your help, I really appreciate it.

Answers: I wouldn’t post more than 2 or 3 to the same profile page. Those posting 5 or more are just inviting the site owner to shut down their profile and everyone else’s as well.

Regarding forum postings, usually each time you post, those backlinks will be counted. So, if you have just one backlink in your signature and you make 5 posts, then in theory that would be 5 backlinks. You can keep posting in the same site, but it’s a good idea to choose different themes (threads) to post in.

Regarding PR and backlinks from one site, I can’t confirm if this is true or not. I do know that if you create, say 3 backlinks on a high PR site, all 3 links should count. What I do is link to different pages of my site, all with different anchor text. This is effective in boosting those inner pages PR and rankings. So, based on that, I would say it doesn’t matter how many links, as long as you vary your anchor text if linking to the same page, and also vary the pages you’re linking to. I would recommend not linking to the same page more than once per site, but it’s okay to link to different pages from the same site, and they’ll all count.

Afterthought: Again, the first question was referencing Angela and Paul’s backlink packets, which I talk about in this post.

Question: May I ask you, what is your opinion about directories? Dmoz.org and the many others? I tried to put my main back link to about 30 different directories, with higher than 5 PR, but I see that is a long process to get them there. It could take few or more months. Some of them ask for link exchanging. If I want to get a backlink to their directory, I must also place their backlink on my site.

What do you think about link exchanging? I heard that Google doesn’t like this. However, is it true that these sites are good for my site?

Answer: For the high PR directories this is okay, but I would recommend trying to get your links only on sites that don’t require a reciprocal link. Not all will, and it will take some time to sift through the sites.

Here’s a blog post with some links to directories that you can check out: Directory Sites.

Afterthought: In retrospect, it’s pretty pointless to submit your site to directories… period. It does take a ton of time, and that time could be much better spent getting better backlinks. I don’t bother with link directories anymore, but I know there will always be those who do.

Questions: Could you give me advice on how many different backlinks I can put in my forum signature? How many backlinks can I post, and for other ways, for example, blog comments? I saw that some put 5 or 7 different links to their signatures or in comments, is that okay? Will Google count them as 5 – 7 different back links from that page, or will it look too spammy? For example, I see Angela always uses two, “Angela” and “Backlinks” as anchor texts/backlinks.

And, I just thought, if I can post two different backlinks per one page like Angela, for example, on all my Ezinearticles.com articles are two backlinks but to the same url, for example, anchor text “white bear” to an inner page, and after few words use my url as the anchor text linking to my main domain page.

So, I’m thinking maybe I should change the last backlink to another anchor text? Let’s say, “white bear house” and linking to another inner page? It would be two different anchor texts with two different backlinks instead of one. What is your opinion about this question, should I go and change them all on my EzineArticles account?

Answers: As far as I know all backlinks are counted. It doesn’t matter that they all appear on the same page.

I sometimes use an anchor text link in the EZA resource box, and at the same time leave an open link to my site in the same resource box. The only difference is that the open link doesn’t have any anchor text. This isn’t a bad thing, and it’s smart to get some links this way. You don’t have to always do this, though.

What you could do is use different anchor text for the second link, so you’d be working to improve your ranking for 2 separate keyword phrases faster.

I wouldn’t go back and change them all as there’s nothing wrong doing them that way. In the future, think about what you want to accomplish and what keywords you want to target, and then plan your resource box accordingly.

Afterthought: To give an example, this would be a link with no anchor text: replaceyoursalary.com, as opposed to a link with anchor text: work from home.

Questions: Is there any difference between where backlinks are placed? Do they have different weight? For example, is there any difference between a profile backlink and an article backlink? Both sites, let’s say, have very similar ratings, the same PR and the same Alexa Rank. Is there any difference between where those backlinks are placed, do they have the same weight, for example profile links, article links, comment links and forum signature links?

Do they have different weight according to Google? If I want to appear on Google’s first spot and gain a high PR, are they all good?

Another thing, I’ve heard that Google crawls profiles very rarely so it’s better to ping them?

Answers: I can tell you that Google does consider where the backlink is located and holds different weight for each.

I can’t really tell you what gets higher weight than another, especially when it comes to an article author’s link versus a profile backlink. Like I have said before, there are many variables involved in how Google weighs backlinks.

However, I can tell you that a link within text is given more weight. For instance, if you can embed a link within an article, rather than after an article or somewhere else on the page, then it’s given more weight. But, you also have to factor the site’s authority, PR, etc. that the link is coming from.

So, if you’re worried about profile links where there’s no content and just a link, it probably doesn’t matter since those sites in general have authority and high PR. They would be better than getting an in-text link from a site with no authority. Hope that makes sense.

Yes, depending on the site, Google may not crawl your links. Usually from forum sites and other types of sites you won’t have a problem, but there are others that they’ll miss. There’s a neat way to get your backlinks indexed, and yes, pinging the sites using pingomatic.com is one of those ways. There’s a better way, though, but it’s very hard to explain.

Afterthought: Remember I said there was a way to get your links indexed really fast? I’m about to reveal the best way… so keep reading.

Question: How exactly do I check Google to see if my profile page with my backlink was indexed or not? Do I simply enter that profile’s URL into Google, and if it shows it, I can be assured that my backlink will be counted by Google? Or, maybe there is a better way to check this?

Also, how long will it take after pinging it with pingomatic.com? Is there any guarantee? Or, after some time I must return and recheck if Google has counted the link or not, and if not, I must re-ping that profile again?

Answer: I think the answer to all of your questions lies within this ebook: Backlink Bully (There it is!). It’s only $7 and explains a method to get your backlinks indexed quickly and you’ll also know exactly when those backlinks are indexed. I bought it about 2 months ago, and it has worked wonders for me. BTW, that’s not an affiliate link.

Afterthought: That’s the best $7 I ever spent so that I could make sure that my profile backlinks were being indexed and counted and have a good idea when that would take place. Again, that’s not an affiliate link. If you use Angela or Paul’s backlink packets, I highly recommend getting your copy of Backlink Bully.

That concludes the Link Building Q&A.

Note: I don’t proclaim to be an expert in any field, including building links to your website. I only speak from personal experience and what I’ve done and am doing to build links to the sites I have, including this one.

If you seek professional advice or the wisdom of a “guru”, you won’t find it here. Search Google.

Final Thoughts

I realize this was a VERY long post, and I thank you for sticking with me through it all. I hope you got value from these questions and answers and can apply them to your own link building efforts.

Ask Your Question!

Do you have a question that wasn’t covered here? What specific link building question do you have and would like answered? Let me know in the comments below.

I look forward to answering your questions!

The following is a guest post by Darrell Lischka of about-internetmarketing.com.

You decided that you had enough at your job and want to start building an online business to make money. Great, welcome to the internet club. Now what are you going to do? In today’s article, I will describe the process of creating an authority site and how you rank it on page 1.

The article will go over the essential elements that one should focus their time on, if they truly want to see results. This is not the fluff type of article that tells you how to make 10K a month in only 3 months. Nope, far from it, because if you truly want financial freedom, then you will have to pay a price to fire your boss. My article will cover keyword research, domains, back linking strategies to rank on page 1, niche marketing ideas and strategies, and even mentioning some software that will leverage your time more effectively.

The fact is Google is the most popular search engine and because of that, my methods will be related to ranking well on their search engine.

Authority Site

My definition of an authority site is simple. It’s a website that ranks on page 1 of G. The fact is authority sites come in all types and sizes. They can range from a 1 page website, to hundreds of pages.

How to make money with proper keyword research

When I first got started, I listened to someone that I honestly believed knew what they were talking about. I found out later, they were just trying to up sell me with their own marketing system. So I learned the hard way and wasted a lot of time trying to figure out keyword research. I was new at this SEO game several years ago. I made the same mistakes the that newbies make, by going after the big keyword categories. Forget the big keywords when you are starting off. Go after the low competitive terms. It will literally save you time, money and of course some sleepless nights.

Niche Marketing Tactics – What The A-Listers Won’t Tell You

My advice in terms of niche marketing ideas and niche marketing strategies, is to start at the low end and work your way up the keyword ladder. For example, search for key phrases that range between 10 to 20 searches a day. Your competitors will be lower in that niche market, than attempting to rank for large key phrase categories. Better to start out small, build up your rankings for a number of low phrases and start earning some cash, than waiting 6 to 12 months or more to see results. Successful individuals who earn money online, use this approach all the time.

Domains

Before you register any domain names, first get your keyword research out of the way. The reason, you should when possible, try and include your keyword phrase in your domain name. You certainly don’t have to, but it will give you a little extra SEO juice based on personal experience. You can of course take any domain name and rank it on page 1 for essentially any keyword category. But any advantage that you can get, make sure you do because your competitors are doing it.

Another tip that you can do when registering a domain name, is to see if there’s a domain available for sale with that term. Now, I would never suggest you invest hundreds or thousands of dollars, but depending on the niche and your financial situation, it might be worth it. I would suggest you only do this when you have some experience first.

The Importance of Getting Back Links

Back-links are the back bone of the ranking game. One way links should be mostly external, but you will also need to do some internal linking within your website. An external links means, when you post an article at an article directory like Ezine Articles, you hyper link your keyword term back to your website. That is what the SEO community means by back links.

As well, you can improve your own site by making sure your internal link structure is set up correctly. For example, for some of your pages within your website, link that page back to your home page. Don’t do it for all of them, but a few of them. As well, you can pass some link juice from 1 page to another page. Those little tips can again, give you a little bump in the rankings.

To Rank Well – You Need a Back Linking Plan

Now that I covered what external and internal links are, lets discuss how you go about getting the maximum back links for your website. It really revolves around creating content and submitting it to various article directories and Ezine directories. The most popular is Ezine articles. The best thing to do is simply type in top article directories or do follow article directories in G to get a list. There are literally thousands of places to post content.

My general approach is to post 5 to 10 unique articles at the top article directories and move on. However, there is one key piece of information that must do, to rank well and make your site strong. When you link back to your website, make sure you are deep linking 80% of the time to pages and actual articles on your website.

If you are confused, just hang on for a minute. Deep linking means your URL that you hyperlink from your article will link to an actual article within your site. Fail to do this for competitive terms and you will likely never rank on page 1. Trust me, I have made this mistake in the beginning.

You can help you website by doing some comment marketing at other forums and websites. My only caution is to make sure you add value to the discussion and not some spam type comment. Over time, you will gain recognition as someone that can be trusted and other readers in time, might start checking out your site. The more readers that go to your site and spend time there, will count towards the overall ranking game because how much time someone spends at your site is part of the algorithm for Google or better known as the bounce rate.

One final comment about back links. They are not created equally. For example a back link from Ezine articles is not the same as a back link from a brand new article directory. So, when posting your content, go for established and authority directories. To look natural, you will end up with a variety of links for all over the place. Just getting high quality back links could flag Google and that’s the last thing you want is a manual inspection and get de-indexed from the search results.

Strategies To Help Your Article Marketing Efforts

If you struggle for time like most people because they work full time, you can leverage your time more effectively by looking at software tools that help you create more versions of your article. They are referred to as article spinners or an article rewriter. If used properly, you can create dozens of unique versions. Just keep in mind, you still want quality content, but I have found it saves me time on manually editing articles and being able to post to more places.

Well, there you have the essential elements on building and ranking an authority site. Just keep in mind, start with good keyword research, picking the right domain name, niche marketing strategies and the most important part, building back links for your website.

If you want to dramatically improve your article marketing efforts and get more back links to rank higher in the search engines, Go Here: Article Rewriter.

I’m a big fan of article marketing, and anyone who knows me will agree. I wouldn’t have created a whole article marketing proof video if I wasn’t 100% positive that it helps build your business for the long term. In fact, here’s my video below…

So what’s this whole Free Traffic System all about? Free Traffic System is the new age of article marketing: it has its advantages and does not have any disadvantages.

The advantages of both article marketing and Free Traffic System are obvious – Google and other search engines welcome and will always welcome the creation of new, useful, non-duplicate content and that is why search engines look favorably upon the backlinks generated this way.

Due to this “benevolent attitude” from search engines towards links built via article marketing, thousands of people have been successfully using article marketing for years to improve their positions in search engines for their targeted keywords.

BUT, unfortunately article marketing has some serious disadvantages – let’s have a look at them:

- when others republish your article they can delete your backlinks from the article

This is a huge problem! And my previous post was exactly about this topic. The owner of GetCashOnline.org decided to use one of my articles on his blog and remove MY links from MY article and insert his own self-serving links. I hate thieves!

After you have submitted your article to one of the major article directories – you lose control over your articles. Today, lots of people are using different automatic tools to “harvest” these directories for content and republish the articles on their sites. Now, probably 95% of the people that republish these articles are honest and will keep your links, but there’s always the other 5%.

The problem is that more and more people are starting to steal your content from article directories and automatically DELETE your backlinks from the resource box. OR, they steal just a tiny portion of your content (1st paragraph of your article, for example) and give a backlink to the article directory. This is great for the article directory, but not for you! This happens quite a lot to me, and I have to be honest… it PISSES me off!

With Free Traffic System you are guaranteed that pages where your content is republished will remain with YOUR backlinks. Those blogs who break this rule and touch your links (modify them/make them invisible/delete them) will be deleted from the Free Traffic System and lose access to quality content.

- duplicate content problems

You see, when one and the same article is republished, Google quickly “understands” this is duplicate content and “sees” that a big portion of your backlinks are built from duplicate content pages. This is not dangerous and Google will not punish you for doing that, but it is rumored that Google seriously lowers the SEO value of backlinks built from duplicate content pages, or just ignores them all together.

The other problem with this is that your duplicate articles will be competing against each other, and most likely Google and other search engines will just choose only one of your articles to show up in search results.

With Free Traffic System you have all the tools necessary to make each of your articles be non-duplicate, even if the article is republished on 20, 40, 100 or even more blogs. With the help of simple procedures – that will take you only an extra 5 minutes per article – you will create dozens or even hundreds of READABLE and CONCISE versions of article titles and bodies that won’t be considered duplicate. It is all in your hands: if you decide to spend 5 minutes and use the diversification tools provided by Free Traffic System, then each of the articles republished will be unique for Google and other search engines. And this will instantly increase the value of your backlinks.

Look at the comparison table to see Free Traffic System compared vs traditional article marketing.

Now I understand there are some tools available that do the same thing for your articles, like Unique Article Wizard. I also believe Submit Your Article will let you spin different versions of your article as well.

BUT… these are quite expensive, ranging from $30 – $70 per month!

Explore these advantages of building one way links with the new level of article marketing for FREE with the Free Traffic System.

There are five simple tasks that you need to do daily to keep your site on top. Here they are:

1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labeled to reflect the page that they link to.

2. Re-order your links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links to your site in exchange for back links on the directory that you have created. Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the back link that you deserve (if the back link was, indeed, negotiated when you placed the link onto your site).

3. Process link request emails. Whenever you receive requests for a link exchange, respond quickly. Not every mail you receive will be a good one, and you should make sure to check any site that wants you to link to it. If you are declining a link request let the web master know why. Perhaps you have an incite that they do not have. They may be able to fix a few things and then become excellent link partners in the future. It is common courtesy to inform the web master as to whether or not you are willing to exchange links within two or three days of receiving a request. Web masters will be even more impressed if you send them a personalized message regarding your approval or disapproval of the link exchange.

4. Check link exchange forums. This is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with what they are doing and report them to a moderator/administrator if they do not correct their behavior in a suitable manor. It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.

5. Finally, you should check each feature of your website, to make sure it’s still working properly. The dynamic content that you will probably include at some point must be delivered properly. Any messages that are generated on the fly must not be generated at missopportune times. The difference between a quality dynamic site and a subpar dynamic site is that in a quality dynamic site all content is delivered at the right time and everything seems static and planned out.

Take your time with your website and make sure that you do everything you can for it each day. Keep adding anything new that you find, because updating regularly will keep search engines coming back to spider more often. Updates are crucial and if you can follow the patterns here of insuring quality and precision, you will probably be able to come up with other ways that you can insure your visitors’ satisfaction and your increased traffic, link count, and search engine listings.

Never agree to link to someone’s site without asking for a link in exchange, unless they offer to pay you – even then, you should think twice. All your incoming and outgoing links need to be related to your site’s content for you to be ranked high in the search engines.

Basic Link Checks:

Some sites use robots.txt to stop search engines from indexing their links pages, in the mistaken belief that outbound links will count against them. To check, just retype their URL with robots.txt on the end (for example, http://www.website.com/robots.txt). If you see a page that says ‘Disallow’ and has the URL of their links page, then they’re not letting spiders index that page. Don’t exchange links with that site.

You should also check to see if the website is being ‘cloaked’, and report it to the search engines if it is. You don’t want to get involved with these people – better to have them banned and out of the way.

Does the site offering you a link have PageRank? Even if they do, you should look at how it drops between the front page and the links page. Be aware that new pages take a while to get ranked, so PR doesn’t necessarily mean a site that will never have any PageRank.

Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. Many of them don’t even involve linking to the big spam industries, like casinos and adult content. There’s no point in having a link from a site that takes links from just anyone.

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T.W. Jackson

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