How to Create Your Social Media Marketing Plan
Social media marketing is all the rage in the business and blogging world. Thus, you want to be ready to use it and do so effectively. Never before has there been an opportunity to reach such large audiences for little to no money. For a small business or up and coming blog, there is no better opportunity available.
Before you get started, it’s important that you have a plan ready. This will help you measure what you need, what you hope to get and how you can achieve your social media goals.
Your Social Media Options
While most large corporations try to have a face on every platform, it doesn’t mean it’s your best idea. Being relevant on multiple social platforms doesn’t make your social media efforts successful. In fact, it could hurt you rather than help. Customers can detect when your presence isn’t genuine, and that is not good for your business image.
Here are a few you should consider:
- Facebook- With over 800 billion users and growing, you know that you’ll find customers waiting to engage. It’s important with Facebook that you are actively engaging in order to see progress.
- Twitter- Twitter has quickly become the place to be. The first to break headlining news more often than not, businesses want to be involved. This is a great way to see what your customers are talking about, looking for and interested in.
- Pinterest- This unique social network reaches mostly women. As a business with a female-centric target audience, you couldn’t find a more engaging platform.
Plan To Be Committed
The most important aspect of any social media strategy is to be willing to spend the time on it. Social media isn’t about a one and done deal. Once you’ve signed up, you’ve only just begun. Customers want to talk to you, and expect to see fresh, updated content regularly.
- Carve out the time to work on your social media outlets. Take an hour every day to be present and communicate with your fans, followers and potential customers.
- If you can’t do this, hire a social media consultant to do so. This is what will make your efforts successful, and it’s important to your customers.
Give Your Customers What They Want
While staying current is important, customers hope to gain from being a loyal customer. If not for your customers, be generous for yourself. Offer discounts and social media only deals to get consumers interested and connected.
- Be Exclusive: Your users want to feel like they are getting something special, something that just any customer wouldn’t. Offer Facebook and Twitter only coupons or discounts. Give your customers a reason to jump in your bandwagon.
- Engage: Talk to your customers. Answer their questions, suggest interesting content that brings value to them, give them insider information, etc. When your customer sees you as human, they can connect on a different level.
Being involved in social media takes time, energy and a desire to make it work. However, it’s important that you carve out time in your schedule to do that. Creating a social media marketing plan will help you stay on course and remember your end goal: make the customer happy and see results.
About the Author
Jessica Sanders writes articles for the small startup, Chonies, giving small business, fashion business, marketing and SEO advice.
Filed under: Social Media
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