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5 Ideas on Marketing to Existing Customers

While we have seen a boom in online marketing, it is still subject to the same issues as any other marketing when we are marketing to existing customers. To remind your customers you are in business, and get more money from them, it takes a little more effort. Working on different principles will be essential. You should think about appreciation, reminders, distributing new content, new offers, and you should also keep track of what they have purchased in the past.

Here are 5 ideas to help you with marketing to your existing customers.

1. Reward Programs

Customer programs have become essential for so many businesses. Not only do you encourage your customers to stay with you, you also keep a detailed record of what they purchased. Building up knowledge of your customer’s behaviour will help you to predict what they will buy in the future. You will also be able to predict when. If you take this to the next level, you will know when to make certain offers available.

2. New and Fresh Content

Web-based marketing is always an excellent way to stay in a conversation with your clients. Facebook marketing, Twitter marketing and blogging are excellent ways to distribute new and useful content to your clients. Your content could even instigate more business because you are covering more areas than your clients are aware of.

3. Seasonal Gifts

Online printing services make light work of your business card and other company printing needs, but have you had a look at other services normally available? Tea and coffee cups are an excellent gift to give each year. They are just one of the best long-term marketing investments to take advantage of, no matter what business you are in. Everyone will use them, and everyone will see your business name and contact details for a very long time.

4. Support Programs

By creating a support program, you give yourself another reason to stay in touch with your clients. A support program could include a client review of your services, and a self-review of your client’s current business. Support programs are an opportunity to increase your sales, especially when you have updated products and services.

5. Personalization

Personalization is essential. Your customer loyalty will help you with this. Always remember customers are people, and if you have been doing business with them for some time, it is important you know how to address them.

Re-marketing and marketing to existing customers can get very complicated. Cold calling new customers can be much easier when compared with approaching existing customers for more business. Having real offers that supply solutions to real needs will be extremely important. You know them, and now is the time to demonstrate that.

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25 Comments to “5 Ideas on Marketing to Existing Customers”

Another good strategy is to maintain a newsletter to keep reminding your customers about your products or services. You can also mix in related news or tips. Periodically you can send them coupon codes or other discounts to give them reason to make another purchase soon.

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Good point Jeremy.

Existing customers should always be the prime target for remarketing, businesses tend to forget this simple rule.

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Yes, you always have to warm your clients’ interest to your activity. And in this case all methods will be suitable

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Marketing is all about strategy. You always need to have the better offers against your competitors, while keeping the income at a generous rate. Because, if you can’t manage to balance them both, your business could be at risk.

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Season sales and offers are specifically one of my favorites. Online I prefer evergreeen topics, but when picthcing to your exisiting customers using seasonal sales and offers is the perfect answer. All of these are great tips, but that one specifically is one of my favorites.

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Paul@Sample Ngage ChatsNo Gravatar

@Steve, me too. Seasonal gifts are one of my way to show my customers that they are valued. Cards, discounts etc. Words of mouth is somehow very helpful in business marketing.

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One of my favorites is personalization ‘cos that’s where we gain trust, loyalty and credibility through our work. But everything helps, of course!

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Old customers should always be the top priority and target for remarketing, businesses tend to forget this simple rule. after expanision ususally business need remap

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Support I think keeps your loyal customers and I am sure if you maintain the outstanding support, you will get benefit of it.

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I agree that keeping your existing customers happy is essential, I am thinking of starting a newsletter (I know I should have done this before now!) to keep them informed of new products or tips etc, it’s all about keeping the relationship going and not losing them.
Thanks for sharing, hope you have a great day!
Pauline

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I bet customer service support is the best way to make the customers back for more and rewards is the way to make them feel valued. It’s important to established a strong hold or relationship to the customers for their thoughts are very important to the business. They know a lot, things that could make you better. Great insights about marketing.

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I liked your tip about personalization!it’s the main point of the current marketing strategy!Though there is huge ammount of imformation nowadays, a client wants to step forward, to stay individual, to pe personality! And the service provider should make the client feel this way!

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I just want say thank you for the excellent ideas to communicate with the existing customers. Because now a days online marketing is booming and competition is huge. So these ideas simply a great help to keep in touch with customers. Thanks again,I will be certainly back to your next post.

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I totally agree with Isaac when he says that “Old Customers Should Be always the top priority and target for remarketing”
these are the people most able to consume easily.
PS : Great blog. you are also read in France. ;)

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a quote comes to mind…old friends are gold, new friends are silver, the same applies to our clients, I agree that keeping our existing customers happy is essential, writting a news letter is a good idea too it`ll keep us fresh in their minds

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I agree with the same sentence that Misley pointed out. Customers love it when they’re being given attention. They also love it when you give ‘em a lot of freebies. In another person’s point of view, it may look like you’re spoiling them with free stuff, but to them, it’s called “care.” You care for them, and they’ll return the favor by buying more from you.

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I totally agree with Isaac when he says that “Old Customers Should Be always the top priority and target for re marketing”
these people are the one who give us the business more than any people we should try to make new costumer but we should not forgot about our old costumer

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Good suggestions. If you can keep your existing customers coming back constantly, it is a great achievement. There is nothing quite like having a steady and reliable customer base. Fresh and unique content that they won’t get anywhere else as well as impetuses like gifts go a long way for sure.

-Jean

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If you want exposure of your business you must to look for prospective clients and market it. One of the most effective strategy in marketing a business is via SEO. It is nice to invest time, building blog and unique and quality content is the absolute best way to quickly build exposure…

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Taking care of your existing customers is one way of maintaining and building more their trust to you. Treat them right always and surely the reward is yours!

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Keeping customers loyalty is indeed an effective strategy to aim success on business. We all know that the most core or base on the business are the customers or clients. This post is really commendable and the suggestions are really good!

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These 5 ideas are so helpful. I do believe that it will work. Thank you for posting tips like these. In having a business nowadays, it is really important to have the right knowledge on how to market products and services. It’s not that easy to please and convince people. We must really have great and unique strategies.

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We always take care of our customers, create good relations with them. All the above points are very helpful and creative.

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Your existing customers are your best prospects. They are loyal, and they know how you do business. They buy more, and they cost you less. Customer retention is the most important thing any business can do.

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Well good point raised here. i think not only new customer but existing customers are really important for you because if you will serve them good they will stay with you long and also you can get recommendation by them. I my self like to visit some stores when i get seasonal offer mails or massages by them so its common human behavior

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