Having to choose a location for your business can catch you by surprise. Many entrepreneurs are so caught up in creating business itself, defining mission, passions and goals. Choosing a home for their company is the last thing on their mind in the beginning stages. However, much sooner than later, choosing the perfect location for your business becomes a top priority to consider.
Having a Clear Picture
First and foremost, a space for your company has to be functional. Second of all, it has to, at least to an extent, communicate what sort of business you are trying to develop. The most important thing is to have a clear picture of what you must have and what you want to have. The trick is to make a clear difference between the two. This distinction is mostly reflected in the finances. If you are an aspiring startup, you won’t have all the money in the world to create an excessively stylized reflection of your business and the product you are offering. You’ll be lucky if you have the money to find the offices or right size in the proper location.
Style and Substance
Style is crucial and tightly connected to the type of business you are doing. You should assess what’s the ultimate “comfort zone” of your company’s base of operations along the lines of informal or formal, casual or elegant, relaxed or extremely ordered. If you are a company that offers legal services, or serious IT software, you’ll want your headquarters to communicate elegance and formality. If you are a company that creates video games, you’ll want your location to be stylized, relaxed and creative. If your company is in the business of creating a product like, for example, an electrical gadget for an average household, you’ll want your location to be in close proximity of a warehouse, big parking space and open road. All in all, the physical look of your company depends heavily on what you are offering and furthermore aim at a specific demographic you are trying to appease.
Demographic and Traffic
It’s crucial to consider what sort of customer your business is trying to cater to and decide your location based on that. It might sound wrong; however, class, race, and sex are all specific factors that big and responsible companies gather, compile and create merciless statistical factoids that clearly define the “end user”. This is something you should, as a legitimate business, take into consideration before deciding on the location of your company. This is called the “demographic profile” of your target market, and it can help you make the final decision. Additionally, your “employee profile” and especially the fact concerning where they live should also be taken into consideration. You’ll want to choose a location that is ideally in the twenty-minute radius drive for most of your employees. Parking space in the close proximity of your location could be used by customers, suppliers and employees, so busy downtown streets aren’t a good idea (unless you are, for example, a law or brand making firm where image is everything). Accessibility is the key.
Infrastructure and Cost
Renovations are bound to happen. Older buildings don’t have the necessary infrastructure for modern companies and most big, fresh buildings don’t have any style. You’ll have to put some of the money aside for the purpose of redesign and repurposing. Furthermore, you’ll probably have to fix wiring, electrical appliances and fixture, not to mention plumbing, air-conditioning and telecommunications. No matter what, spend more money now and hire highly qualified engineers to take care of this properly now, so you wouldn’t have any excessive problems down the line. In order to make the renovations faster, find a reliable and quick construction debris removal company that will make the cleanup easy and brisk.
Developing the vision of perfect location against what’s realistic can be an arduous and time-consuming process. However, it’s essential because it will take even more time and money to correct mistakes related to location. You have to be a visionary who thinks practically – you want to get the best out of what you can afford and make sure the location has everything you need in the long run.
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