Writing Affiliate Product Reviews – 5 Steps to Earn Consistent Affiliate Revenue
The main motive of writing an affiliate product review is not only to talk about new and popular affiliate products currently on the market but to write impressively and creatively so that others can get to know about the products as well.
It is essential that the review of the affiliate products that you are writing should imply to the readers that the products are worth buying. Obviously, you wouldn’t write a negative review about a product and hope to make any money from promoting it, right? Well, that could be an entirely different subject completely, but let’s focus on writing positive product reviews for the sake of this post.
There are 6 key fundamentals I believe you should employ when writing affiliate product reviews to earn affiliate revenue. Let’s have a look at them, shall we?
1. Be Honest – Affiliate Link Disclosure
Informing your readers that you are using affiliate links automatically builds trust among them, and thus they get engaged in reading with more interest. You can explain this either at the beginning or at the end of review. Or maybe right after the affiliate link. The choice is really up to you.
The important thing to realize is that it’s not just encouraged, it is now required. Affiliate link disclosure is a necessary requirement for anyone who makes money as an affiliate. Yes, that includes bloggers as well. While it’s not always pretty, stating that your links are affiliate links can be done with style and integrity, actually increasing the trust your readers place in you, rather than turning them away.
Use this to your advantage. For example, maybe you could word it something like, “Hey, if you buy this product through my affiliate link, I’ll send you bonus product of my own as a thank you.” Or, if you don’t have your own product, you could say something like, “Even though this is an affiliate link and I earn a small commission when you buy through me, I truly believe in the product and use it myself. I wouldn’t recommend it if I didn’t feel that you could benefit from using it as well.”
See, even though you’re disclosing that you use affiliate links, it can actually be to your benefit, as well as your readers’ benefit. Just be creative with it. And always, always be honest.
2. List Disadvantages They May Encounter with the Product
It’s not in your readers’ best interests to only be told about advantages the product will provide them. It’s important that you list and describe any disadvantages you may have encountered while using the product. Again, you can do this in a way that won’t completely deter potential buyers from wanting to purchase the product.
After you list the negatives about the product, you can also provide ways to overcome them. Mention any alternative resources that buyers may find useful to help offset any of the negatives. The more information and detail you provide, the more informed your readers will be about the product. Ultimately, this will result in more affiliate revenue for you as you’re helping people make informed buying decisions about products that they are already looking to buy.
3. Provide Your Experiences and Challenges with the Product
This should go without saying, but obviously, it’s best if you have personally used the product you’re writing a review about. If this is not the case, then do sufficient research to gain an unbiased and complete opinion about the product. Make sure you know the ins and outs, and all the advantages and disadvantages. But, if you can actually use the product, the experience you have will be your best ally.
Try to include the impact of this product on your business or life, both positive and negative. Anything you can include to help engage your readers and potential customers is best. Explain how you used the product and what area of your business or personal life it has impacted. Your readers will have a better sense of how the product can help them and will better be able to relate to the product.
When it’s all said and done, they should know as much as you do about the product and feel as though they have used it themselves as well.
4. Use a Call to Action
Whether you are doing affiliate marketing, internet marketing or social media marketing, a call to action is essential when it comes to sales revenue. The last thing you want to do is end a review with no call to action. You just got done explaining every little nitty gritty detail about the product. Now, your job is to direct your readers to the product’s website.
Provide a link text that directs them right to the sales page of the product. If you’ve done your job, they should know enough about the product that they shouldn’t even have to read over the sales page much. The point of writing affiliate product reviews is to sell the reader on the product before they actually go buy the product. With a well-written review and a strong call to action in place, it’s a win-win for everyone.
5. Be Responsive to Comments
Reviews in general will attract interested prospects, but honest reviews will always attract comments from people who have questions or just want to show support for the product or for what you had to say. Some may even comment with negativity, doubting the product entirely. No matter what type of comments your product review receives, it’s important that you recognize and respond to them.
Let your readers know that you appreciate the support, and answer any questions you may receive in a helpful and honest manner. Be respectful to those who are negative and try to understand where they’re coming from. They have every right to express that they may not believe in the product or think it’s for them. And that’s okay. Just don’t be rude towards them.
By being responsive to comments and engaging potential customers, this will help boost your affiliate revenue as people will get answers to their questions and see first-hand that the product has made a positive impact on a customer, and all of that matters to someone looking to buy.
It’s important to fully believe in the product you’re writing a review about. If you don’t, your readers will catch on quickly. Describe exactly what the product is, along with all the pros and cons. Let your readers know how you feel about the product and how it has impacted your life or your business, or both.
Promote your affiliate product review on social media sites and other outlets to get as much exposure as possible. Well-written reviews about current products will get linked to by other websites when they feel that their visitors will benefit from them as well. Keep this in mind when writing.
Don’t forget the call to action. Make it stand out. Bold the link or words leading up to the link. Make it obvious so that your readers know exactly what to click so they can go to the sales page.
By following these 5 steps, you can write effective product reviews and therefore earn consistent affiliate revenue that will pay dividends in the long run.
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