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By now you should know how effective article marketing is for your online business. However, there’s another way in which you can use your articles that a lot of people overlook or never think of.

There are thousands if not hundreds of thousands of ezines (electronic magazines) available on the internet. In fact, if you have an email list of subscribers, then essentially you own an ezine. And I’m guessing you provide your subscribers with useful ezine articles on a regular basis.

Keeping this in mind, have you ever found it difficult to keep creating ezine articles to send to your list? A lot of successful ezines have been around for years and have tens of thousands of subscribers. That’s a long time to try to keep creating ezine articles to keep the subscribers interested.

So, what does an ezine owner do in this case? It’s very simple. They allow other people to submit ezine articles to them which will be sent to their subscribers. Can you see the possibilities here?

This opens the doorway for you to get your message out there to thousands of people that might have never known about you otherwise. This is absolutely huge!

Here’s how it works…

You first find ezines that are related to what you do or what you provide. If you own a website or online business, then find ezines related to that. Next thing you’ll want to do is contact the ezine owner and ask if you could write articles for their ezine on a weekly basis.

If they agree, you’ve just set up a very good proposition for yourself. Now all you have to do is create an article every week for that ezine. It shouldn’t be very difficult as you should already be familiar with the niche.

Now, the most important part is to then create an “about the author” section at the end of your articles. This only has to be one or two sentences about yourself, what you do and what you provide. Of course, you’ll want to leave a link to your website so that the readers can check it out.

This results in getting interested people to visit your website. The goal is to get them to subscribe to your ezine (newsletter), make a purchase, fill out a form, click a link, etc. You want them to take action!

Ezine articles can be an effective way to promote your website and should be part of your overall marketing strategy. Now, a problem with this is that it can take a lot of time to search for and find related ezines.

I recommend you use the Directory of Ezines to find ezines to write articles for. Not all ezines will allow article submissions, but the Directory of Ezines has an awesome search interface that will allow you to search for only ezines that do. There are many other search parameters as well, including categories, specific keywords, ezines that allow solo ads and more.

There are many perks to becoming a member of the Directory of Ezines, especially if you become a lifetime member, which is what I am. At least check it out and see if it’s right for you.

No matter how you find potential ezines to partner with, just remember, this is free advertising for your website that has a lot of positive potential, so don’t ignore it. Ezine articles can have a huge impact on your online business.

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