4 Best Twitter Analytics Tools for Your Business
The 140 characters or less design of Twitter might drive you crazy, but short and sweet has always done them well. This trend continues with the Twitter acquisition of Vine, a video service that only permits six-second looping videos. Whether or not you like the staccato nature of the service, there’s no denying it’s a major player in the social marketing field, with more than 550 million users, according to Statistics Brain. It’s important to know which Twitter stats are important, through the use of analytics apps, scripts and software that keep an eye on them for you and help you make sense of the data once you have it.
You have a lot of your own content to Tweet to followers, but put some Retweeting into the mix so you have a frequently updated Twitter stream filled with relevant information for your niche. It takes a lot of time to develop a quality feed filled with the type of Twitter accounts your customers want to follow. To give yourself a bit of a jump start, take a look at NewsMix. It divides Twitter up into various channels, similar to the set-up used on YouTube, to help you find accounts to keep an eye on.
Many business owners who make it big in today’s digital age integrate a massive focus on technology into their business plans. For example, Bob Parsons, CEO of GoDaddy, first began his business journey with a software development company before moving on to other projects, according to BobParsons.me. One way to get an all-inclusive look at your Twitter efforts is to utilize a software that tracks every bit of data it can from the service. Social Bro provides a Twitter dashboard filled with statistical information on your followers and the Twitter accounts you’re following. It also provides follower insights, influence and an account-by-account comparison feature.
Get Down with Google Analytics
If you’ve already using Google Analytics for other purposes, and you want to have all of your stats tracking under one service, you can set it up to track Twitter activity. Social Media Examiner shows that using the Advanced Segments feature on your traffic report gives you several source filters, such as Twitter.com and Twitter url shortener t.co. This way, you can get the data you need to figure out how your Twitter users are behaving on your social media profile.
When you’re looking for a complete social media manager that handles every single service out there, including Twitter, HootSuite is a household name. Its Twitter-related tools include campaign execution across multiple channels, audience engagement tools, collaboration, full analytics, the Twitter API, and enhanced account security, according to Social Media Examiner.
Some ways you can use this tool includes listening for your brand name popping up via Twitter search, mentioning monitoring, direct message management, and several other ways to break down the stream so its manageable for you to use. A few other social networks that HootSuite is compatible with include Facebook, Google Plus, LinkedIn, and Foursquare.
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