If you’re in the process of getting a site designed (or even redesigned) for SEO purposes, you might be hearing the term ‘call to action’ quite frequently, but might be unsure about what it means.
A ‘call to action’ is a way of getting visitors to your site to undertake some kind of action as a result of reading or seeing something on your site. For example, a ‘Join our Facebook page’ button could inspire the visitor click on this button to view your Facebook page, and if they like what they see, to join it. A lot of visitors to websites tend to be reactive, which makes a ‘Call to action’ the ideal way to entice visitors into doing more than just reading your site.
What is the Best Way to Get Visitors to Your Site to Use Your ‘Calls to Action’?
Determining the best location for your ‘call to action’ is important. It should be placed high on the page, and should not require the visitor to have to scroll to see it. ‘Calls to action’ don’t have to be restricted to your home page, in fact, all pages in your site will benefit from ‘call to action’, which continue to lead the visitor through your site. Thought should be given to what you want the ‘calls to action’ to achieve, and set up in such a way they achieve the main goal of your site.
Ensure that All ‘Calls to Action’ Are Easy to Follow
When adding a ‘Call to action’, they need to be clear and easy to understand, which helps to inform the visitor of the potential result of clicking on a ‘Call to action’. However, don’t have too many ‘calls to action’ throughout your site, as too much choice is overwhelming and can result in no action being taken by the visitor.
Highlight the Benefits
Most visitors to your site won’t utilise a ‘Call to action’ unless they know the benefit it will bring to them. Highlighting why taking a particular action is a good idea helps to entice a customer to click on the ‘call to action’. Offering a ‘freebie’ as a result of completing the ‘call to action’ is also an excellent way of inspiring action from visitors.
Consider the Language that is Used
Aside from being clear and easy to understand, a ‘call to action’ that promotes a sense of urgency can generate better results. Using words such as ‘free’, ‘limited’, or ‘discount’ are more likely to get a ‘call to action’ acted upon.
‘Calls to action’ are imperative when it comes to visitors taking action on your site, and if done correctly, is an excellent way to further a connection with visitors and ensure continued success for your site.
About the Author:
Angela likes the potential that SEO can bring to businesses, and enjoys writing articles that answers questions and discusses possibilities.
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