Is the Money Really in the List?
Posted by Alan Mater on Oct 14, 2008
The saying has been around since the age of the internet. You know, “the money is in the list.” Every “guru” under the sun speaks those words. If you have a list then you can make thousands by a click of the mouse. Yeah, that might be true, for the GURUS!
They preach this stuff right and left. But let’s be honest here. The money is in the pockets of the people in your list. That’s obvious, right? Here’s the kicker… what if you have an absolute crappy offer you’re sending your list? Well, the money is still in the list, but that’s all the further it’s gonna get.
If you think you can just drum up any old offer, zip it out to your list and watch the money role in, you’re dead wrong. Now there are ways to make a crappy offer look good. You know what I’m talking about. Movie previews?? Yeah, I’ve been a sucker for good-looking previews, but the movie downright sucked!
You don’t want your subscribers thinking the same thing about your offer after they pay you, if they even get that far. You’ll never see them again. Your subscriber only has one concern when it comes to you offering them something. What’s in it for them? How will they benefit by purchasing what it is you’re offering?
You must know your target market, or in this case, your subscribers. How? Well, you could send a survey to see what they’re interested in. Why did they sign up to your list in the first place?
Knowing your subscribers will allow you to know what kind of promotions you can send them. Sometimes it’s just hit and miss. It’s not an exact science by any means. This will allow you to target them better, providing a benefit for them and helping them with a problem. Solving a problem they have is the key here.
Alright… you know your subscribers, or have a pretty good idea of what offers they may be able to benefit from, so now it’s time to find the solution. What product or service will they be able to benefit from the most? Answer that, and you have a winner.
So this goes back to my original question. Is the money really in the list? I’ll let you be the judge of that. Of course, you have to have a list first!
My thoughts… the money is in the promotion. The benefit or solution causes them to spend their money to make their lives easier. Hence, money in your pocket. A thank you for helping them.
A crappy offer sent out only with your best interest in mind? The answer is simple there… no money!
You must keep your subscribers’ best interest in mind. They can tell when you’re only looking out for numero uno. Something to keep in mind.
If you want to be treated like a person and not just a dollar figure then sign up for my free newsletter where I will show you how to make money online.
Tags: list, promotion, subscribers
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Alan, very good point. They should change the saying to, “The money is in the list you pamper.” Make them feel like they got a deal and you care about them.
Thanks…
Leon Bowes
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Exactly right, Leon. Build a relationship with your list, respect them and they will do the same.
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