EzineArticles Changes That Affect Every Article Marketer

I’ve been hearing from different sources on the web that EzineArticles.com would be implementing changes that would have a serious impact on every article marketer out there. If you use article marketing as part of your marketing strategy, as you should, then listen up! This is important, and you’ll want to know how to stay on top.

The recent changes involve new Adsense ad placements on your article pages. They’ve added more and placed them in such a way that might just decrease your article click-through rates. Scary huh? The whole point of writing articles is to have it read and then get your links clicked.

Now, EzineArticles, one of the best article sites around, is making it tougher for the average marketer to make it in this big internet marketer game.

But, don’t fret just yet. I received an email from Travis Sego the other day that just might be the solution to these recent changes. If you’re not familiar with Travis, he’s the bum marketing genius that takes homeless guys and teaches them how to write articles and make a fortune, being a bum. Gotta love it!

I really like what Travis is doing. Plus, he’s a down-to-earth, fun loving guy (you’ll see what I mean in the email he sent me). What’s better is that he wants to help people, and by doing so, allows me to help you.

Here’s the email Travis sent and what he had to say about the new EzineArticles changes and how you can keep your click-throughs high:

Hey!

What’s da haps?

As you may have heard…

EzineArticles.com has made some

changes that will affect YOU!

Wanna talk with ya about them…

I’m in a silly mood though so…

How ’bout a little light hearted fun first?

Have you heard this one?

*********************

Confucius say…

Man who run behind car…get exhausted.

Man who run in front of car…get tired.

*********************

Heeeee….hee…

I know I’m corny…but I luv that one!

Now here’s how a man, woman or Bum

can get on top of the EzineArticles.com

changes.

Without getting exhausted or tired!

They’ve recently made the decision to

add more Adsense to the articles.

Which MIGHT make it a little tougher

to get YOUR links clicked on.

I ain’t worried though.

You won’t be either.

Learned this trick from reading

PotPieGirl’s One Week Marketing

System.

(I had to see what all the new folks

were RAVING about).

Here’s what you do:

1. Shorten your articles! Your article body

only has to be 250 words!

2. Make your authors box…L-O-N-G-E-R. You

have up to 300 words you can put in your authors

box.

You should be able to make your authors box…look

like it’s part of the article!

You follow?

Using just this one little tip from One Week Marketing,

and I’m pullin’ in a 34% click through on one article…and others look like they’ll do even more.

Yipee Skipee!

I wonder if you can figure out a couple other

reasons I am so happy about this?

Betcha can?

==>Short articles are FASTER to write.

==>Short articles COST LESS to outsource.

==>Short articles = More Articles = More Sales!

So there you have it.

Have any more great ideas on how to get around these new changes? I’d love to hear them.

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Tags: article marketer, Article Marketing, articles, bum marketing, click throughs, internet marketer, marketing, marketing strategy, travis sego, Writing

16 Comments

Asher Awesome says:

May 13, 2009 at 3:25 PM

Hi Alan,

Yeah, Travis is one cool bum marketer =) I am using this strategy already but I haven’t been using it aggressively. I must have missed that email of his because I am on his list as well.

I’ve always thought about that 300 words, why didn’t people use more of it to talk about themselves?

So yeah, I’ll definitely be utilizing it more now!

Thanks for bringing this up~

Asher

Asher Awesome’s last blog post..Online Home Business: Value Is King

[Reply]
Alan Mater
Twitter: AMater

@Asher Awesome, Hey Asher, I would love to see your results, as I’m sure others would as well. Let us know how you make out with it!

[Reply]
Content Writer says:

May 13, 2009 at 4:01 PM

This is one thought for sure. I thinks short articles at EZA is better if you do volume of them anyway. Plus we all want a higher click thru rate, but the quality of the article will impact that a little too!

[Reply]
Alan Mater
Twitter: AMater

@Content Writer, Hey Jeff, you’re right! Quality is very important. I know for me it would be much easier to write shorter articles, and more of them!

[Reply]
Charles Ellibee says:

May 14, 2009 at 1:50 PM

Alen has some sound advise here. It seems that we should have had this article sooner.
Thanks Alen for the tips and advise. I’ll be looking for more articles from you.

Bright Blessings
TheTiny1

[Reply]
Alan Mater
Twitter: AMater

@Charles Ellibee, Hey Charles, thanks for stopping by.

There’s a lot of mixed feelings about the use of short versus long resource boxes. I would like to hear from someone who’s actually using this method and see the results. Perhaps I could convince Travis to stop by… we will see.

[Reply]
Dennis Edell
Twitter: DennisEdell
says:

May 15, 2009 at 7:58 PM

I thought they had a length requirement.

Dennis Edell’s last blog post..100 Strategies Book Review FollowUp – I Name Names!

[Reply]
Alan Mater
Twitter: AMater

@Dennis Edell, Resource box is a maximum of 300 words. Article length can be from 250 to 5,000 words. So yes, it’s possible to have a resource box that’s longer than the actual article. I have yet to actually see this being used, though.

[Reply]
Dennis Edell
Twitter: DennisEdell

@Alan Mater,

Hmm OK, I thought EA had an article requirement of like 4-500

Dennis Edell’s last blog post..100 Strategies Book Review FollowUp – I Name Names!

[Reply]
Alan Mater
Twitter: AMater

@Dennis Edell, Nope. I checked and the article length has to be between 250 and 5,000 words.

[Reply]
Mal Tindle says:

May 16, 2009 at 7:43 AM

Hi Alan,

Firstly, thank you for bringing the changes to my attention and secondly for pointing me to this tip by Travis.

It’s a strategy I haven’t tried but anything that makes articles more productive (and shorter LOL) is ok by me,

thanks again,

Mal.

Mal Tindle’s last blog post..PLR Products, Are They Worth The Effort?

[Reply]
Alan Mater
Twitter: AMater

@Mal Tindle, Hey Mal, thanks for stopping by.

You’re quite welcome

[Reply]
Tim Gorman from Article Marketing Soldiers says:

May 25, 2009 at 7:51 PM

This is something I would avoid doing for several reasons:

1 – 250 words barely allows you the opportunity to get your keyword phrase in the article along with any additional complementing keywords.

2 – How much can really be said in a 250 word article that will keep the reader engaged to read the resource box?

3 – Most people can barely create a compelling resource box that will get a click through to their website. Adding additional words will only make this process worse instead of actually helping the author.

4 – Ezinearticles.com won’t allow it. Here is what they have to say in their own words on the EZA website – We would like to help you get this article approved but there is an issue which needs to be resolved first. Your resource box is longer than we recommend. Please keep the size of your resource box so that it’s no larger than 15% of your total article size and resubmit it for Editorial Review. Based on that information above if your article is only 250 words than they will allow a resource box that is around 37 words long.

Thanks,
Tim Gorman

[Reply]
Alan Mater
Twitter: AMater

@Tim Gorman@Article Marketing Soldiers, Hi Tim, welcome to my blog, and thanks for sharing your insight.

I’m glad you’ve added to this discussion and laid out these important points. I wasn’t aware of point 4 before now, so thanks for bringing it to me and my readers’ attention.

I would certainly like to know how some are getting away with it and using Travis’s tactic that I described in the post, and also knowing the CTR of those articles.

I’m glad this has brought up a lot of discussion, and I look forward to more.

[Reply]
Tim Gorman from Article Marketing Soldiers says:

May 28, 2009 at 2:25 AM

Alan,
No sweat – Not discounting anything Travis puts out because he does know his stuff but I would venture to guess that the method of a short article and long resource box was short lived at best.

I’ve done some extensive testing and have been using article marketing since 2004 with great results so it was a pleasure to pass along that little bit of information.

Respectfully,
Tim

[Reply]
Alan Mater
Twitter: AMater

@Tim Gorman@Article Marketing Soldiers, I would imagine you’re right. Testing is very important, and I’m happy to hear that it’s working very well for you.

[Reply]