On the Internet, branding is extremely important. The World Wide Web truly lives up to that reputation and, among the literally billions of pages on the Internet, you need to make certain that your page and any page associated with your page are instantly identifiable with your brand.
If you’re using WordPress as a content management system, wordpress themes usually offer some advantageous features for branding.
Most WordPress themes have a feature built into them that makes it easy to place your logo on the site. Of course, getting your logo loaded up to a website isn’t exactly a feat of technical wizardry. But, caution should be taken as you want a WordPress theme that provides a logo placement that is consistent with what people expect. People expect to see the logo for your business displayed in certain places on your site, so make sure you choose a theme that will work for you.
When you’re selecting a theme, take a look at where the default logo location appears on the homepage. This can help you determine whether or not it fits with your branding strategies and whether or not it actually fits with your logo. If you have an oddly shaped or sized logo, for example, it may fit better on the side of the page, flushed to the right or the left. Most WordPress themes will allow you to choose from these options but, because there is a wide variety of themes available, it’s generally easier to just pick one of them that suits your logo design the best.
In today’s world, the look of your webpage is nearly as important as your brand. For example, some of the largest destinations on the Internet are very distinctive in terms of their layout, and that layout makes them easily identifiable. Change the layout of one of these pages and you’ll see a lot of angry visitors.
WordPress themes usually come with templates that are designed to make it easier to keep a consistent look within the pages of your site. Consider these templates carefully. Remember that, after your webpage becomes popular and a lot of visitors have shown up to take a look at it, they’re going to get used to the interface. Changing the interface (theme) can be a bit traumatic for them. This is why you want to start out with a template that really suits the image you want to project.
It may not be obvious to you how the look of your webpage influences your image, but it really does. For example, if you run a business, such as a mortgage brokerage, you need to make certain that your webpage conveys an image of organization, attention to detail and trustworthiness. Choosing a template that is laid out in a very simple fashion and that makes information easily accessible would be desirable in such a case.
Conversely, if you are running a site designed for people who play video games, a site that is very complex, filled with information and stuffed with graphics will generally be what they’re looking for.
Online marketing and branding go hand-in-hand. If you’re using WordPress as a content management system. You do have quite a few options as far as creating effective branding within your site goes. From the placement of your logo to the layout of your pages, the right theme can make all the difference in conveying the right image.
When you’re selecting WordPress themes, it’s important to shop around and see what works. Before you commit to something, set it up with your content and make sure it’s what you want. These themes are generally pretty inexpensive, so experimenting a bit should be well within the budget of any company.
Olga Ionel is a creative writer at ThemeFuse.com. She is passionate about WordPress, SEO and Blogging. Don’t forget to check out stunning wordpress templates (warning: no boring stuff).