With over 175 million registered users, LinkedIn is the world’s largest social media network for professionals and business owners. Those that are taking advantage of this free marketing platform are enjoying huge benefits. Others are noticing this trend, and they too want in on the action. In reality, every company, big or small, should have a LinkedIn page.
LinkedIn is a fantastic place to tell the company’s story. Whether you’re just starting a business or the company is well-established, a LinkedIn Company Page is a perfect way to get the word out to the right crowd.
It provides a platform to post information about key developments in the business and much more. Sharing this type of information with followers keeps them interested in company news. In addition, the Company Page is the ideal place to promote products and services, post job opportunities, engage with followers, and in general, build and expand brand management strategies.
Sharing information about key developments builds interest in the brand.
The Overview Tab
The main section of the LinkedIn Company Page is comparable to a homepage of a website; it is called the overview. This tab provides an area to add an introduction to the company. Although the introduction should be friendly, it should also be kept in mind that this is a site intended for professionals, so the company description should be professional in nature.
There is also space to add an image as well as a company logo. In addition, the overview section includes areas to add people and featured groups connected to the business.
Company updates can be shared with followers in this area. This can include information about new product releases, company announcements, and industry news.
The Products Tab
The products section of a LinkedIn Company Page allows a business to showcase products, services, and events. The list can be segmented to target specific audiences and to include personalized content.
Each of the product or service offers will include a description of the product or service – including information about key features, images and banners, videos, and sales contacts. This includes links to the sales pages. Obviously, this section of the LinkedIn page can have an enormous impact on site traffic and sales.
It should be noted that the first product or service listed on this tab will be featured on the sidebar of the overview tab. This can have a profound effect on the interest of viewers so it is important to carefully choose which product or service will be listed first.
Attracting highly skilled individuals is always the goal when businesses have job openings. One of the best ways to do just that is to target groups with related backgrounds and desired skills. The career section of the LinkedIn Company Page makes it possible for companies to easily connect with hundreds of talented job seekers.
Get connected with skilled employees – use the careers tab
Setting Up a Company Page
Setting up a Company Page is a simple process. It can be set up and working for a business within a very short period of time. The basic requirements begin with being an employee of the company and being listed as such on the profile page at LinkedIn. In addition, a company email address is required.
After meeting the above requirements, the next step is setting up the overview section.
The products tab is the next section that should be addressed. LinkedIn has made adding products and services to this section quick and easy. Businesses simply add the appropriate information, including web links, and enjoy increased traffic and sales.
LinkedIn is another way for businesses to connect with each other as well as with consumers. The platform offers a perfect place to share company updates and to promote events, products, and services. Plus, LinkedIn is the ideal place to recruit highly skilled individuals. This is definitely an opportunity that should not be ignored.
About the Author
Debbie Allen is a freelance writer that shares marketing tips at various online blogs and websites. Her work can be found at hundreds of leading SEO websites and social media industry blogs.