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Search Engine Optimization Archives

The following are myths commonly associated with building backlinks to your website. If you’ve believed the lies and misconception… this will set you straight. No longer will you be among the misinformed and will now be able to spread the truth.

Let’s get right into them…

Myth Number 1: You must have “relevant” links in the same niche as your website or they don’t count or you will get penalized in some way by Google.

Of course it’s always best to get relevant links, and Google even recommends this, but you will not be penalized if you don’t, and non-relevant links still count.

Myth Number 2: If you build more than two links a day, you will be penalized by Google.

The fact is that you would have to have hundreds of thousands of the same links to get penalized.

In my previous post about the proper use of backlinks, I mentioned building 1,000 links in one day could get you banned. This was just an example and wasn’t to be taken literally; although, I should have known that it would be.

As long as your links are built naturally, with people linking to your content, you’ll be fine. As I mentioned as a reply to a commenter who disagreed with my statement in that post, you can get penalized or banned by building the wrong types of links too quickly. But, this is different altogether as getting links in this manner is completely natural.

Natural linking is a common and daily occurrence. The internet is a viral medium by nature, and it would be crazy for the biggest search engine to frown on such activity. Google’s rather smart. They know that you can’t control who links to you.

What could be frowned upon is building thousands upon thousands of links within the same niche all in one day. This could get you removed.

Myth Number 3: I can’t see my backlinks in SEO Elite, Yahoo Site Explorer, or some other “Backlink Checker” tool, so they don’t count.

The fact is that no backlink checker is going to show all of your backlinks, and it could take months before they do decide to show whatever backlinks they choose. That’s just how it goes.

However, this does not mean that the backlinks you have built haven’t been indexed and working for you. Quite the opposite. The backlinks you build will help your site way before they ever show up in your favorite backlink tool.

Myth Number 4: I have to vary my keywords, or Google will think I am spamming, and I will be penalized.

You are actually doing more harm than good because by varying your keywords, you’re spreading yourself thin. If you build 30 backlinks and vary your keywords every 10 links, that’s only 10 links per keyword, rather than getting all 30 links for one keyword.

You are losing a lot of power by doing this, as it will take longer to rank for your main keyword phrase. If you were to use the same keyword for all 30 links, your rankings would increase faster.

Don’t believe me?

Consider Adobe for a minute. Did you know that they are number one for the phrase “click here“? Millions (no lie) of sites link to them using that exact phrase as the anchor text when linking to them.

They obviously didn’t get penalized in any way, and neither will you by using the same keyword phrase when building links to your own site. Just follow the best practices of link building and don’t do anything deemed spammy, and you’ll be just fine.

The only reason to vary your anchor text is if you want to rank for similar keywords and get to number one for those as well. I recommend this at some point to increase your overall search engine traffic.

Myth Number 5: Google is going to start penalizing people using various backlink packets because they’re all putting their links on the same sites.

If you didn’t know, I use Angela and Paul’s backlink packets which can both be found on the Warrior Forum. I’ve been using them for exactly a year now with tremendous results and recommend them to anyone who has a few bucks to spare.

Since there are thousands of people using these and other similar backlink packets, there’s a myth that Google will penalize these sites based on the sheer amount of people putting their links on them.

First of all, why would Google penalize high PR sites based on what other people are doing on the site? That’s just ridiculous.

Second, Google doesn’t have the man power or resources to manually go through every site on the internet and look for “strange” activity. It’s impossible and would be a complete waste of their time.

Third, if this Myth was true, then they would be going after sites like Digg, Reddit, Propeller and just about every other social bookmark site that fits this example. This would have an adverse affect on the internet as a whole, and Google know this wouldn’t be productive for them or the internet users at large.

Bonus Myth

Myth Number 6: Leaving a link on an “inner page” that is new or has a low or 0 PR inside of a high PR domain will do your site no good.

This is just not true. It may have been true at one time when PR was new and Google’s Algorithm was set a certain way, but the Algorithm has been updated since then.

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Now, if you noticed I didn’t provide a whole lot of “proof” to back up any of these claims, if any.

Why?

Because I think results speak for themselves, and what better way to get proof than to see the results for yourself?

I recommend grabbing Angela and Paul’s backlink packets and getting the search engine results you want. Curious how they’re working out for me? Here are some screenshots of highly competitive search terms I’m ranking on the first page for:

Note: I was NOT logged into Google at the time of taking these screenshots.

Believe it or not, there are proper and improper ways to use backlinks, and using them in the improper manner are not going to get you the results you want.

If you’re spending your valuable time building backlinks to your website, then it would be in your best interest to learn the proper usage, otherwise that’s a lof of wasted time with nothing to show for.

Please don’t let this happen to you.

The first thing you need to know is that there is a difference between a regular/plain link and an anchor text link.

What Are Anchor Text Links?

Here’s a clear definition I found: “The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.”

That pretty much sums up everything I’m going to be talking about. The anchor text is essentially keyword phrases that you want your website to rank for in search engines. Got it?

Search engines, specifically Google, factor in the anchor text as part of “off-page” optimization when determining how to rank websites in their search index.

What Keywords Should I Target?

This subject has been talked about before on my blog, so here are some past posts that should help you come up with some good keywords to target for your website.

Once you do some minor “on-page” optimization as talked about in at least one of the linked posts above, you’re then ready to start building links to your site and increasing your search engine rankings.

Now, as I mentioned towards the beginning of this post, there is an improper and proper use of backlinks.

The Proper Use of Backlinks

A lot of beginners think that just any link will do, specifically an plain link, and that they’ll be counted the same or equal as an anchor text link.

This isn’t true at all.

While these plain and ordinary links are counted as backlinks, they’re not given near as much weight as if they were to be anchor text links. Knowing this, you’ll now be able to take advantage of every opportunity you have to create anchor text links rather than than just a standard link.

Don’t know what the difference is?

Here is what a plain backlink looks like with no anchor text used:

Now, here is anchor text being utilized properly in a link:

See the difference?

The first link shows the full URL to the website, while the second link shows actual words that describe the site that the link is pointing to. When the second link is clicked, it will still go to the same website as in the first example.

That’s taking advantage of anchor text, where you place your target keywords in the link. Then, the more links you build up using your target keyword phrases, the higher up in search engines your website is going to rank when someone searches for that keyword.

Exceptions to the Rule

You saw this coming, right?

There are going to be times where you can’t always use an anchor text link. It just happens. That’s the nature of the internet, and it happens on a per site basis. Now, this actually isn’t a bad thing, but I’ll get to that in a minute.

There will be times where you may be on a site that allows you to put a link to your site. Some may only allow you to type in the full URL to your site, and that’s it.

My question to you is this: Do you type in your URL and get a non-anchor text backlinks, or do you just ignore it altogether and not get any backlink?

The answer I think is pretty obvious. I would much rather get a backlink whenver possible, than to give up that chance and leave that particular field blank.

NoFollow vs. DoFollow

This subject has been the center of debate since forever, and here is what I have to say about it, and what others who actually know what they’re talking about will tell you.

DoFollow links are links that Google’s spider bots will follow and index and use for their ranking algorithm. Simply put, everyone wants to get dofollow links when building backlinks because they’ll be sure to get credit for them, and they’ll help increase your site’s search engine rankings.

NoFollow links are shunned by many internet marketers because they think that nofollow links hold absolutely no value whatsoever and that it’s a waste of time to even go after these types of links.

The truth is that nofollow links do hold little value, but they DO have value, and it would be in your best interest to at least get a few nofollow backlinks.

Why?

Diversifying Your Link Building Efforts

Building links should be a natural process, done over time and in the most natural way possible. Google likes it this way, and if it thinks something fishy is going on, that can be bad news for you.

This means you don’t want to build 1,000 backlinks in one day. That’s not natural at all, and you’ll most likely get your site banned because you’ll be seen as a spammer. Not good at all.

Another thing to consider is the types of links you get, for instance: plain links, anchor text links, nofollow links and dofollow links.

The truth is that you want to get all of these types of links. It will be in your best interest to get more of the anchor text links and dofollow links, but you want to diversify your link building and keep it as natural as possible.

The next thing to consider are the sites you get links from. Getting a link from a non-relevant site, meaning a site that has nothing to do with your site, will be weighted lower than getting a link from a site that is relevant to yours. However, with that said, the Page Rank of the site is also a factor to consider. If the PR of a non-related site has a very high PR (PR 4 or higher), then it would be in your best interest to get a backlink from that site.

Now that you’ve absorbed all of this information, you’re probably wondering where you can get backlinks that are going to help your website increase its search engine rankings.

Where to Get Backlinks

This subject has also been covered pretty extensively in the past, so below are all of the posts I’ve ever written on how to build backlinks to your website. I encourage you to take some time to read over them…

So now you should have a strong understanding of how to use backlinks properly and how they are used to increase search engine rankings, and also where to get quality backlinks for your website/s.

I would now like to turn it over to you. If you have any questions, comments, or suggestions, leave a comment below…

I took the weekend off (3 day weekend) to celebrate Independence Day and enjoy being with family and friends. It was great to just put business aside and relax and enjoy myself. The fireworks show in State College at Beaver Stadium was amazing; one of the top ranked shows in the nation. It was a blast… no pun intended.

I took pictures throughout the show along with a 40 second video of the finale. If you would like to check them out, just add me as a friend on Facebook. Otherwise, one of the pictures I took is to the right.

As much fun as I had, it’s time to get back into the swing of things. June was a rather busy month, and I’m excited to see just how many posts I had last month. If you happened to miss any of them, you can find them below…

June Comment Contest – Win Cash and Prizes!

An Unforeseen “Benefit” of 3-Way Link Exchanges

It’s Official – Alan Mater is an EzineArticles.com Expert Author

How Blogging About Internet Marketing Can Make You Money Online

New Blog Theme – I’m Using the FlexSqueeze Wordpress Theme

Why You Should Incorporate Exercise Into Your Work From Home Routine

May 2010 Income Report

Why Good Keyword Selection is Essential for Home-Based Business Success

What a Man, a Dog and a Leash Have to do with Internet Marketing

Transcription Crash Course Review – Become a Home Transcriptionist Today

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This is a guest post by Sam Bakker. If you would like to guest post on this blog, please Contact me.

When I first started my own home-based business a few years ago, I thought that no matter what my first home business website would work. I thought I had everything important in place and the website was looking great. But the reality of my situation had to sink in eventually; even though I had an excellent website, and what I thought was successful home business information I was missing visitors, rendering my online presence useless.

Two years later, I took a second look, but this time with a careful look at all options. I would learn about Search Engine Optimization and how it can influence a business. Through it, I was able to add life to my websites as well as a sizeable amount of money.

If your website is currently suffering from a lack of visitors, the first place to look for answers is your website’s keywords and their search engine performance. Often we can build links for our website, writing content with the intention of ranking it. But none of that will matter if you don’t have the right keywords. There is a lot of money to be made in internet marketing if this step is taken seriously.

First of all, check the keywords you decided to compete for when you started your campaign. Review their usefulness and relative competition. Once you have done so, visit Google’s Adwords Keywords tool or use WordTracker. These tools will help you see clearly where opportunities in your niche could be for keywords.

If you are able to find some additional keywords that you should be ranking your website for, construct a plan outlining what on-page and off-page content will need to be produced. This is to get your website appearing on the front page for that term. Once your plan has been completed, stay focused on the job at hand. To rank higher in the search engines, you need to be consistently taking action.

As internet marketers, we often get excited and dive into projects without spending enough time working through our foundations. Looking for keywords is an essential step; a website cannot succeed in the search engines without it. Make sure you take the time to review your website’s keywords and take action if necessary so that your website doesn’t stay hidden from your potential customers.

About the Author: Sam Bakker has been in the internet marketing industry for the past 7 years. If you would like to find out more about Sam or learn some free internet marketing tips then you can visit his website at SamBakker.com

April turned out to be a pretty good month. I received an increase in proofreading and re-writing work, which I was very happy about. Those are two things I thoroughly enjoy doing, apart from running this website and earning passive income from multiple sources.

Let’s get right into it…

Income from ReplaceYourSalary.com

Total = $301.29

Income from Internet Marketing Services

It’s been a pleasure to be able to work for a highly successful internet marketer. I’m able to learn from and apply the same strategies to my online business, all of which I’ve blogged about here at one time or another.

Total = $160

Income from Proofreading/Re-writing/Editing Services

As I said previously, I’ve gotten a decent amount of freelancing work last month. It’s great to be able to provide a high quality and much needed service, and it’s been an honor serving my clients. You can learn more by visiting the link below.

Total = $96

Income from Re-writing Service via David Hurley’s PLR Article Service Membership

It has been an honor to be able to partner with David, a good online friend of mine, and provide the re-writing portion of his article membership. To learn more about his PLR article service, visit the link above.

Total = $57.50

Total online income from all sources…

$614.79

April turned out to be my best month yet since I began my online business venture.  If there’s one thing I’ve learned, it’s to never give up. Giving up is very easy to do, but sticking with it when things seem impossible is where the real character lies.

googlewayThe following is a guest post by Darrell Lischka of about-internetmarketing.com.

You decided that you had enough at your job and want to start building an online business to make money. Great, welcome to the internet club. Now what are you going to do? In today’s article, I will describe the process of creating an authority site and how you rank it on page 1.

The article will go over the essential elements that one should focus their time on, if they truly want to see results. This is not the fluff type of article that tells you how to make 10K a month in only 3 months. Nope, far from it, because if you truly want financial freedom, then you will have to pay a price to fire your boss. My article will cover keyword research, domains, back linking strategies to rank on page 1, niche marketing ideas and strategies, and even mentioning some software that will leverage your time more effectively.

The fact is Google is the most popular search engine and because of that, my methods will be related to ranking well on their search engine.

Authority Site

My definition of an authority site is simple. It’s a website that ranks on page 1 of G. The fact is authority sites come in all types and sizes. They can range from a 1 page website, to hundreds of pages.

How to make money with proper keyword research

When I first got started, I listened to someone that I honestly believed knew what they were talking about. I found out later, they were just trying to up sell me with their own marketing system. So I learned the hard way and wasted a lot of time trying to figure out keyword research. I was new at this SEO game several years ago. I made the same mistakes the that newbies make, by going after the big keyword categories. Forget the big keywords when you are starting off. Go after the low competitive terms. It will literally save you time, money and of course some sleepless nights.

Niche Marketing Tactics – What The A-Listers Won’t Tell You

My advice in terms of niche marketing ideas and niche marketing strategies, is to start at the low end and work your way up the keyword ladder. For example, search for key phrases that range between 10 to 20 searches a day. Your competitors will be lower in that niche market, than attempting to rank for large key phrase categories. Better to start out small, build up your rankings for a number of low phrases and start earning some cash, than waiting 6 to 12 months or more to see results. Successful individuals who earn money online, use this approach all the time.

Domains

Before you register any domain names, first get your keyword research out of the way. The reason, you should when possible, try and include your keyword phrase in your domain name. You certainly don’t have to, but it will give you a little extra SEO juice based on personal experience. You can of course take any domain name and rank it on page 1 for essentially any keyword category. But any advantage that you can get, make sure you do because your competitors are doing it.

Another tip that you can do when registering a domain name, is to see if there’s a domain available for sale with that term. Now, I would never suggest you invest hundreds or thousands of dollars, but depending on the niche and your financial situation, it might be worth it. I would suggest you only do this when you have some experience first.

The Importance of Getting Back Links

Back-links are the back bone of the ranking game. One way links should be mostly external, but you will also need to do some internal linking within your website. An external links means, when you post an article at an article directory like Ezine Articles, you hyper link your keyword term back to your website. That is what the SEO community means by back links.

As well, you can improve your own site by making sure your internal link structure is set up correctly. For example, for some of your pages within your website, link that page back to your home page. Don’t do it for all of them, but a few of them. As well, you can pass some link juice from 1 page to another page. Those little tips can again, give you a little bump in the rankings.

To Rank Well – You Need a Back Linking Plan

Now that I covered what external and internal links are, lets discuss how you go about getting the maximum back links for your website. It really revolves around creating content and submitting it to various article directories and Ezine directories. The most popular is Ezine articles. The best thing to do is simply type in top article directories or do follow article directories in G to get a list. There are literally thousands of places to post content.

My general approach is to post 5 to 10 unique articles at the top article directories and move on. However, there is one key piece of information that must do, to rank well and make your site strong. When you link back to your website, make sure you are deep linking 80% of the time to pages and actual articles on your website.

If you are confused, just hang on for a minute. Deep linking means your URL that you hyperlink from your article will link to an actual article within your site. Fail to do this for competitive terms and you will likely never rank on page 1. Trust me, I have made this mistake in the beginning.

You can help you website by doing some comment marketing at other forums and websites. My only caution is to make sure you add value to the discussion and not some spam type comment. Over time, you will gain recognition as someone that can be trusted and other readers in time, might start checking out your site. The more readers that go to your site and spend time there, will count towards the overall ranking game because how much time someone spends at your site is part of the algorithm for Google or better known as the bounce rate.

One final comment about back links. They are not created equally. For example a back link from Ezine articles is not the same as a back link from a brand new article directory. So, when posting your content, go for established and authority directories. To look natural, you will end up with a variety of links for all over the place. Just getting high quality back links could flag Google and that’s the last thing you want is a manual inspection and get de-indexed from the search results.

Strategies To Help Your Article Marketing Efforts

If you struggle for time like most people because they work full time, you can leverage your time more effectively by looking at software tools that help you create more versions of your article. They are referred to as article spinners or an article rewriter. If used properly, you can create dozens of unique versions. Just keep in mind, you still want quality content, but I have found it saves me time on manually editing articles and being able to post to more places.

Well, there you have the essential elements on building and ranking an authority site. Just keep in mind, start with good keyword research, picking the right domain name, niche marketing strategies and the most important part, building back links for your website.

If you want to dramatically improve your article marketing efforts and get more back links to rank higher in the search engines, Go Here: Article Rewriter.

Another month has gone by. Seriously… is it going as fast as I think it is? I seem to keep losing more and more time each day and getting further behind on stuff. I apologize for the minimal amount of posts. I’m doing my best to keep up and provide quality content to you all.

Alas, another time for a blog post roundup of last month’s posts. I have some awesome posts included in this, as well as some awesome ones to come. I hope you’ve enjoyed reading them so far and have benefited from them.

I don’t take my blogging lightly. I put a lot of thought into what I’m writing and always have you, my readers, in mind. As always, your feedback is welcomed and appreciated.

Okay, without further delay let’s get started. Be sure to check out any posts you may have missed.

Affiliate Marketing is the New Job on the Market

30 Ways to Get Free Website Traffic In Minutes

Are You a Struggling Internet Marketer?

Proven Strategies to Increase Website Traffic and Generate Sales

Legitimate Worldwide Work From Home Opportunities

Are You Targeting ‘Paying’ Keywords?

How I Get Backlinks to My Blog Posts Resulting in Sales

Google Celebrates Valentine’s Day – They Gave Me $100!

The Official Alibaba.com Success Guide

I was very pleased to see the first post on this list had gotten Re-Tweeted 27 times so far. Thank you to all who spread the word to your Twitter followers.

The Twitter Tweetmeme plugin has proven to work well and makes it easy for Twitter users to Re-Tweet posts. If you’re not yet utilizing it on your own blog, you should be.

Again, thank you to all my readers!

If you know anything about SEO, then you’ll know that keyword research is so important in attracting the right kind of traffic to your website. I consider the right kind of traffic as being people who are looking to buy something, assuming you’re wanting to sell something.

If you’re doing business online, then obviously you want to sell stuff. So, wouldn’t it make sense to target ‘paying’ keywords?

Yes, I made that name up.

I go into all the details in my guest post and provide a video which I previously posted on my blog.

To check out the article, head to David Leonhardt’s SEO Writer blog where I had the pleasure of writing, Target Paying Keywords to Maximize Your Online Sales.

This neat little tool will help you pump out more sales by targeting the right kind of keywords for your website.

Feel free to browse David’s blog as you’ll find other helpful articles on SEO, which I know can be rather bothersome to some people.

This post is going to contain the simple, yet effective techniques I have learned during my time online to generate targeted traffic and generate sales. These are strategies I’m using for my own online business and have found to be working well and improving over time.

If you’ve been following along with us, my last post was about a struggling internet marketer who is reaching out in a desperate attempt to generate sales with his affiliate marketing website.

One of the questions asked was, “How do I drive traffic to my site that can generate sales?”

This is going to be the topic of this post, and I’ll be going very in-depth, starting with the basics and moving towards the more advanced strategies.

I apologize in advance if this turns into a very lengthy post, but please bare with me as it will be well worth your time to read through everything.

So let’s begin, shall we?

The very first thing you must understand is that everything revolves around keywords. Keywords are the life-blood of websites and how they become seen by internet users using search engines.

SEO (search engine optimization) is the foundation of using keywords effectively, and this is how you’re going to target specific internet users to generate sales online.

Rather than going in-depth on the subject of SEO on this post, I have a few previous posts that should cover this subject thoroughly enough for you to understand. Please check them out, and if you have questions use the comment section:

Optimizing your web page for specific keywords is critical and is the foundation for which you’ll build the rest of your marketing efforts upon. Seriously, nothing else matters until you’ve done this. Don’t ignore it!

One thing I’ve learned is that backlinks are KING. Okay, so content is still KING, but backlinks are a very close second, and here’s why. Backlinks to your website or web pages are what helps to drive your site or pages higher in search engine results pages when someone searches for a specific keyword phrase. See how this is coming together?

Without building backlinks to your site, you won’t generate enough traffic to your site to generate sales. Now I know what you’re thinking here. There are other ways to generate traffic without building backlinks, and that’s true. However, the best traffic is free search engine traffic, and the only way to get it is to rank on the first page in Google, or Yahoo and Bing. I’d focus on Google as it produces over 70% of search traffic across the entire web.

Now that you understand the importance of building backlinks and getting your site or web pages to the top of search engines, you now need to start the backlink building process. There are numerous ways to go about this, and luckily for you, I’ve written many posts on the subject. Here they are:

Remember when building backlinks that you want to use your keywords for the web page you’re linking to. This is the only way that your backlinks are going to be effective in boosting your search engine rankings.

Okay, so you now have  a great start in getting backlinks; however, I’m not done just yet. ;)

Well… sorta. I have a post planned that will discuss another very effect backlink building strategy and will be posted soon, so stay tuned for that.

Hopefully right now you have a solid understanding of doing keyword research and web page optimization, and how it all ties in to building backlinks. This is all part of building targeted website traffic that will result in sales.

As always, if you have any questions about anything discussed here, leave a comment below.

My next post will discuss the second question asked by a struggling internet marketer, but in the meantime, start applying the tips I mentioned today to your website, and you’ll soon see an increase in traffic and internet income.

I’m all for getting more traffic to my blog. Traffic is a good thing, especially when you’re trying to sell products online as an affiliate. You won’t make sales if you don’t bring in any traffic.

I’ve been a subscriber of Jeff Johnson’s for quite some time now, and he provides some top notch tactics on getting more traffic and sales. And believe me, I don’t use the phrase “top notch” lightly at all.

Jeff knows his stuff and tests everything he does. It also helps to have a team working for you, which of course, Jeff does. He had his team put together new software that could get more traffic to his blogs by optimizing them for search engines and utilizing various plugins.

Jeff provides a lot of awesome content on his Underground Training Lab blog, and for free. He’s really a down to earth guy that enjoys sharing what he’s learned with others. I’ve learned a lot just from his videos. If you’ve never seen any of Jeff’s videos before, you can check them out on YouTube.

Jeff decided to give away his SEO blog software for free. I’ve already downloaded my copy and plan to install it here on this blog shortly. I wanted to make all of my readers aware of this software and how it can really benefit your blog by bringing in more traffic, and hopefully more sales.

You can grab your copy of Jeff’s Free Traffic-Getting SEO blog software here. All you have to do is simply enter your email address… no name required. You’ll also get full instructions on installing the simple plugin and setting everything up.

If you don’t yet have a Wordpress blog setup and want to take advantage of this software, simply sign up for a hosting account through HostGator, and I’ll help you set up your new blog and software. HostGator is my recommended web hosting company as they provide the best support, and their prices are very hard to beat.

I’d love to hear your thoughts on how this software is bringing in more traffic for you. Did you find it easy to install and setup? How much more traffic are you getting from it?

Once I get it up and running on here, I’ll be back with an update. :)

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