Testimonials are a very vital element for the success of any web hosting business. They are one of the most effective ways of converting prospects into actual clients. Testimonials are basically written comments about the level of expertise and credibility of your business. Positive testimonials not only strengthen the online visibility, reputation and credibility of your brand, but also reinforce the trust customers have in you and your products or services.
The following are some tips which will help you make the most out of customer testimonials.
Offer Outstanding Service
You need to find a way of distinguishing yourself from the competition. Take time to learn as many principles as possible about customer satisfaction. When customers sign up for your hosting plans, make sure they get everything they are paying for. Where possible, find ways of exceeding their expectations. However, when problems arise, take responsibility and act on them promptly. Be sure to keep your customers updated on the progress. When offered excellent service, some customers will offer a testimonial even without any prompting.
Ask Customers for Testimonials
Many customers will not offer a testimonial unless they are asked to. Therefore, you will need to take the initiative. When soliciting for testimonials, encourage your customers to submit both negative and positive comments. Asking for both types of feedback will make you appear more credible. Negative feedback will show you what you need to do to enhance customer satisfaction.
The following are some of the tactics you can use to get customer testimonials.
- Ask for testimonials on your contact page
- Invite feedback through your social media profiles, as well as email newsletter
- Carry out an annual customer satisfaction survey. Invite your customers to participate and share their experiences
- Provide incentives to customers who submit testimonials. This could be a discount on a hosting plan or a period of free web hosting
Make Good Use of the Testimonials
Obviously, you will not be able to use all your testimonials. For instance, it would not be advisable to use negative testimonials in your marketing material. This also applies to the positive ones which seem exaggerated. An effective testimonial is one that mentions something specific that the customer is happy about, and not just a general statement on the quality of your hosting. In addition, it needs to have a way of verifying its genuineness. Including the customer’s name, email address and website will enhance the credibility of a testimonial. However, before publishing such customer details, be sure to get their consent.
Here is an example of an effective testimonial:
“When it comes to reliable web hosting, ABC Hosting is up there with the best. Since signing up with them last year, my site has hardly ever experienced any downtime. Their customer support personnel are very friendly and professional. Any problem I’ve experienced has been resolved within 24 hours. If you are looking for great web hosting, you don’t have to look any further!”
Allan Hicks (Perth, Australia)
The comment above is very specific and includes contact information which can be used by prospective clients.
Besides written testimonials, you could also consider using video testimonials. Video testimonials not only impact people mentally but also visually. This would give a suitable option for people who would prefer to watch the testimonial rather than read it.
Where to Place Your Testimonial
There are several places where you could consider placing your testimonials. This includes the pages of your site, in online advertisements, in email newsletters, on your social media profiles and in print media. When placed on a web page, make sure the testimonial is placed in a way that will grab the reader’s attention. Usually, text placed on the right or in the middle of a page is more visible to the eye. This would then be an ideal place to position your testimonials.
Whatever you do, avoid the temptation of copying testimonials from other sites, or creating fake ones. In addition, you should never ask your family or friends to write a testimonial. Such testimonials will eventually have a major negative impact on your business. In addition, you might end up getting sued for violating copyright law.
About the Author:
Charles is a freelance blogger with experience in writing reviews for anhosting promo codes and midphase coupons. You can read one of his reviews here. Besides domain names and web hosting, he also loves to write on topics such as social media, blogging, internet marketing and web development, affiliate marketing and ecommerce. Occasionally, Charles writes for several other leading sites such as ReplaceYourSalary.