Whether you are a small business, a mommy blogger, or a large corporation, chances are you will experience at least one website crash over your years of operation. Though there are many steps you should take to prevent such an occurrence, it is always good to prepare for the worst. Luckily, even if your site does go down, there are plenty of things you can to do stay productive and minimize the damaging effects.
1. Contact Your Website Host Provider
The first thing to do when you site crashes is contact your web host provider. Most small business website hosting services offer 24/7 tech support, so no matter when trouble comes your way, you can begin solving the problem immediately. Always keep the contact information, IDs and passwords for your webhost account on hand. That way you won’t have to hunt down old emails, receipts, or people to verify account information and security checks.
2. Queue Up Fresh Content
Waiting for your blog or website to reboot can be frustrating and stressful—especially if you have built up regular traffic and a consistent publication schedule. However, just because your site is down, doesn’t mean you can’t continue to be productive offline.
Use this time as an opportunity to focus on your content. If you have articles, infographics, photos, or contests to add to your blog, prepare them now. Write a week’s worth of blog posts; get ahead on your graphics designs; prepare the details for your contest or giveaway. The more you can accomplish offline, the more prepared you will be when you get back online.
3. Update Social Media Accounts
Ideally, you want to send your content primarily through your website. However, when this isn’t an option, social media networks are a good alternative. Use your downtime to update your various accounts. Depending on your website’s purpose, you can use accounts like Facebook and Twitter to publish content and news updates, communicate with your clients, and build your brand connections.
Additionally, sites like Pinterest use visual content to push traffic and sales, so you can always build up your pin history and network of followers. And finally, if necessary, Tumblr is a simple, free blogging platform that you can use to post content until your site comes back online. Don’t underestimate the power of social media and other online platforms to get your word across and stay connected during a site failure.
4. Rely on a Backup Site
Establishing a backup site is another effective way to stay productive and present online when your primary website crashes. Some website hosts provide this service option. If yours doesn’t, however, you can establish your own backup system independently or create a second, minimalist version of your current website that is hosted with a separate provider.
That way, if and when your site goes down, you can still redirect traffic to your emergency backup page. Just ask your hosting provider to set up a temporary domain name redirect to send your traffic to your backup site until you can get your main page back online.
Site downtime can be a real drag. But don’t let it get you down! Keep up with your competitors and stay on top of your game during a website crash by following the aforementioned tips and remaining calm. With some savvy legwork and a little foresight and preparation, you can stay productive and effective online and offline.
Jake Magleby has written extensively about effective marketing, sales, and financing strategies to help small business owners succeed in the fast-paced and ever-changing business world. For more information on small business website hosting, check out Midphase.