Want the benefits of a social media presence like more website traffic and a larger audience, but don’t have the time to write Tweets all day long to engage an audience? Then try following the microblogging strategy I’ve been applying for my own website. Believe it or not, this process has allowed me to spend just 30-minutes a week on Twitter and finally begin to build a social media presence of my own.
If social media is something you’ve wanted to get involved with, but the time commitment has held you back, try implementing this simple process for 30 minutes per week for the next four weeks. You might be surprised at the amount of social traction that can be gained by implementing such a simple strategy.
Here’s your 30-minute-a-week regimen…
1. Sign up For Twitter
If you don’t have a Twitter account yet, sign up for one already! You can’t test this strategy without it. Make sure to upload a nice photo and interesting description of yourself too so other users don’t think you’re a bot.
2. Start an Account with Buffer
Buffer, available at BufferApp.com, is the tool that’s finally enabled me to tolerate social media marketing and see results from this tactic.
One of the main hurdles I’ve had to overcome when marketing on Twitter is that feeling that I need to be logged in, posting links and making comments all the time. Buffer removes the need to be logged into social media all the time by allowing you to pre-schedule Tweets. With the free version of Buffer, you can schedule 10 posts. I’ve got my Buffer setup to publish four posts each day, so I only need to log into the account three times a week to set up a steady stream of posts.
3. Start Talking
One of the biggest challenges of people trying to market within social media is figuring out what to say to people. Fortunately, I don’t need to spend much time doing that either. In fact, I barely need to write anything on Twitter unless I’m responding directly to someone else. How do I do it?
My primary blog is on the topic of work from home / home business. As a result, I read a lot of blogs and follow other people online that are interested in the same topic. All I do is share the content that I’m already reading anyway and post it on Twitter via Buffer. Within each Tweet I make sure to reference the persons handle by including @personshandle within each post so that the publisher knows I mentioned them.
By Retweeting and prescheduling stories on the same topic, I’m able to stay active and build an audience on Twitter everyday without actually having to log in and say anything.
Best of all, you can follow this simple three step strategy in just about any market. Just find people that are talking and writing about your topic and start sharing that content on Twitter.
Is That Really All You Need to Do?
Yes, pretty much. Of course there are a few additional things I do try to do. For example, if someone says “Hey @brettalanseo, Thanks for ReTweeting That!” I might respond by saying “No problem! Happy to do it @personshandle.” Making personal responses like this does require me to log in, but doesn’t take up very much of my time at all.
I’ve been implementing this simple process of scheduling and sharing links to other people’s content for about a month now and have definitely started to see the results. On average about 5 – 10 people add me on Twitter each day. About 3 – 4 times a week people have begun to Retweet messages that I post, and I’ve noticed a small but steady increase in traffic coming in from Twitter. Over time, as long as I continue to invest 30 minutes per week into this process, the results will continue to get more and more significant.
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