Remember when infographics were the hottest thing for snagging link bait? They’ve been succeeded by motion graphics, and if you’re not on the bandwagon yet, it’s time to hop on up there. Google+ is picking up steam and buttressing videos, which means that motion graphics as a means of building links is really about to take off. Of course, YouTube remains a big player in video with billions of users searching for things every day.
Why do you need to focus on motion graphics to bait and reel in those links? People are increasingly less text- and static-driven. They want quick entertainment that catches their eye. Only video can do this, which is why so many marketing experts rally for video email marketing in lieu of traditional text.
Why You Need Video
Let’s say you’re in charge of the SEO for a site on fire safety. An article on smoke evacuation might be full of useful tips, but many people are visual learners. If you include a video on how to evacuate safely that’s short and high-quality, you’ll likely get more people interested in watching that than reading a lengthy article about it. If people are Googling fire safety, they want answers fast, and only a video can provide that.
A video is the perfect accoutrement to a blog or succinct article, and can quickly steal the show. Make sure the information about the embedded video is SEO-friendly, which might call for some tweaks on your end. It’s easy to upload via YouTube, but you want to make sure the URL and description follows SEO best practices.
Why Not Infographics?
Infographics are still often better than dry text but are more of a segue to video. People like looking at pictures, but it doesn’t keep their attention like a video does. Infographics are great for catching the eye but can fall short when it comes to actually sharing videos and thus getting more hits and fewer bouncebacks. There’s no question why motion graphics are the natural successor to infographics.
When it comes to linkbaiting, the goal is to get as many links as possible, which is exactly what a motion graphic can do. Popularity counts in the world of SEO, and you need to give the people what they want. The focus for quite awhile has been away from content that takes effort (such as reading), and surfers want immediate gratification and to be entertained. If you include motion graphics as a lead-in, or even as a stand-alone draw, you’re appealing to browsers and working within the environment they prefer.
Making Money with Motion Graphics
If you’re in the business of blogging for money, you know how important high-quality links are and that it’s quality over quantity. You might have found an app for spinning content relatively well, but that’s not going to come anywhere near the SEO ability of a good video. Videos are much easier to link and share than coming up with all-original content, and if you’re not a writer (or don’t want to spend that kind of time), focusing on motion graphics is a great alternative. Sharing is okay, while duplicate copy isn’t, so take advantage of this loophole when it comes to optimizing your blog.
Making money from blogging is no easy feat, so you need to use the tools at your disposal. It’s much simpler, faster and more effective to provide an SEO-rich motion graphic link than to write or spin content. You’re also following the trend of images over text, which is what your readers want to see. Whether you’re a first-timer or a blog-for-pay pro, find out what motion graphics can do for your traffic and revenue.
About the Author:
Adrienne finished college recently with a degree in animation, which she still dabbles in from time to time. Now she writes freelance. You can find more of her work by following her on Twitter!