Starting a web hosting company from scratch can be a very daunting task, especially if one does not have the necessary technical knowledge. In addition, it is usually very costly to set up the necessary system and framework.
However, reseller web hosting makes it easy for anyone to get into the web hosting field. It involves reselling hosting services from a larger hosting provider. This means that you don’t have to worry about building network infrastructure, configuring servers and maintaining hardware.
For anyone willing to put in some time and hard work, reseller hosting can turn out to be a very lucrative way of making money online. Here are some tips for getting started with reseller web hosting.
1. Select the Right Hosting Company
One of the great things about reseller hosting is that you don’t have to spend time and money on putting up a technological infrastructure. All you need to do is buy a large chunk of bandwidth and server space from a hosting company, which you can then assign to your customers at a specified fee.
However, your reseller hosting experience will be a nightmare if you select a provider which has poor customer support, low server speed or poor uptime. Before making a decision, take time to carry out some research and compare your options. Remember to visit forums to find out what people have to say about different hosting providers.
2. Take Advantage of Offers
Many reseller hosting providers offer great deals on days such as Cyber Monday and Black Friday. Occasionally, you might find an offer of up to 70% off. Therefore, when getting started, you need to take advantage of such promotions and sales from various hosting sites. This will enable you to lower your start-up costs significantly.
3. Specialize in Something
To enhance your chances of success in reseller hosting, it would be advisable to focus on only one kind of hosting. For instance, if you are very conversant with WordPress, you could offer your customers a unique WordPress hosting package. Specializing in a specific niche will help you offer better support, and thus create customer loyalty.
4. Create a Custom Brand
Brand recognition is very vital for any business. Therefore, you need to take time to come up with a unique logo and name for your business. Don’t make the mistake of settling for something generic. If your business is generic, it will not stand out from other similar businesses in the industry. Once you have chosen your brand, take time to brand your client dashboards and control panels. Create custom skins, upload your business logo and use every opportunity available to promote your reseller hosting brand. If your customers have a memorable experience with your brand, they will spread the word to everyone else.
5. Back up Frequently
In the initial stages of reseller hosting, mistakes are inevitable. You can lower the risk of losing data due to server failure by backing up regularly. This can either be done manually or through the reseller hosting company. Alternatively, you could opt to use a third party system.
Deciding on the pricing of your reseller hosting packages might be a difficult task. There are many hosting providers who offer ridiculously low prices for their packages. In most cases, such web hosts also offer poor services. Don’t settle for less. Make sure the prices of your packages are reasonable and fair. This will enable you to win the trust of your customers and prospects.
7. Have a Unique Selling Proposition
Position yourself in a way that will make you stand out from the competition. However, don’t just throw around some numbers and statistics since your customers are not all tech savvy. Explain to them in a clear way why they should sign up with you and not your competitors. For instance, can you offer 99% uptime? Can you offer support 24/7?
You need to mention such points on your site. When you present yourself as a reliable hosting provider, customers are likely to feel safer doing business with you. However, don’t make unrealistic promises. If you fail to deliver, your reputation will be in jeopardy.
About the Author:
Charles is a tech enthusiast and has written reviews about offers such as the westhost coupon and the yahoo web hosting. Click here to read his latest post. He also writes frequently for blogs which offers information concerning topics such as domain names, web hosting, internet marketing and social media. Once in a while, he also writes for Replace Your Salary. Besides writing, his other passion is music.