In my recent post about Guest Blogging Tips, I had mentioned that getting a guest post on a high authority blog can bring you massive exposure because the blog owner is essentially endorsing you, your blog, your business, etc. This is true, whether that blog owner realizes it or not.

I didn’t touch on this subject in that post, but I wanted to expand on that more and bring up some strong points and tips that blog owners should be aware of. Thanks to Dennis Edell for bringing up the subject in his comment on that post. :)

Now, say you own a high authority blog, and you have thousands of readers. You’re well-liked, people trust you, and they enjoy the killer content you give them and have no problem spreading the word about you to their friends.

You’re in your glory, as you have a loyal readership and you’re on top of the world. However, the top can come crumbling to the ground if you’re not very careful.

And here’s why…

We know that guest posting not only benefits the guest poster, but it also benefits you. If you didn’t know that, you do now. Allowing guest posts on your blog is healthy, for both you and your readers. You may think you’re inviting the competition in to steal away your readers, but that’s not the case. You’ve already won them over; they’re there to stay.

BUT…

They’ll be running for the exits if you “endorse” a guest poster that has a bad reputation and is known for misleading readers and shady marketing tactics. There are plenty of other examples I could give, but I think you get the point here.

Basically, use some common sense (which I know is hard for some people, so if that’s you, see below).

You have to be careful about who you let guest post on your blog. I don’t want to tell you to be picky, but there are some guidelines that should be met before you ever publish someone else’s article on your blog.

5 Things to Consider Before Publishing a Guest Post on Your Blog

1. The Person Submitting the Guest Post – If you don’t know the person who’s submitting the guest post, then do some research about them. At the very least, visit their blog, read some of their posts and get an idea of what they normally blog about. Get a better understanding of the person behind the guest post.

2. Quality of the Writing – Is there post written in fluent English? Or, is it hard to understand because their English is obviously not their first language. If the substance of their article is good, then perhaps you could correct their grammar a little for them. If it’s way off the deep-end, then kindly reject it.

3. Subject of the Writing – Did the guest poster do their part and write on a subject that will appeal to YOUR readers? Or, is the post way off-base and has nothing to do with the topic of your blog? This will be very obvious and should be a factor in whether you accept or deny the submission.

4. Style of the Writing – For most people this won’t matter. Everyone has their own style of writing. What I’m getting at here are those people who come across cocky or arrogent in their post. Not sure why anyone would, but if you come across, just hit delete. I don’t think your readers would appreciate it too much.

5. The Website the Post Links To – This is critical, and goes hand-in-hand with tip #1. Take a look around their website/blog. See who they link out to, as well as see what kind of Page Rank their site has. If it doesn’t have a Page Rank, Google “site:http://www.theirsite.com” without quotes. If nothing comes up, you may want to stay away.

Do you have any other tips or suggestions for blog owners that accept guest posts? Share your thoughts by leaving a comment below…

P.S. If you like this blog and would like to submit a Guest Post for possible inclusion, simply Contact Me.

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Filed under: Article Marketing • blogging • Branding • Internet Marketing • marketing • Writing

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