Online Branding
When it comes to online branding, one must make the decision whether to brand the business or brand him/her self. In the online business world, it’s hard to be transparent with site visitors. You don’t have that personal connection as you do with a traditional offline business.
One question that gets asked many times is, “Should I brand myself or my business?” This would depend on what kind of business you have or plan to have. If you’re marketing a specific product or service, you may want to brand that product/service. If you’re an affiliate marketer and promote many different programs, you’ll definitely want to brand yourself.
When it comes to online branding, it’s all about trust. People want to trust you, so you need to give them a reason to trust you or your product/service. Without that trust and personal connection established, your potential clients/customers will go somewhere else where they feel more safe.
I must say, it’s a lot harder to brand yourself online. I’ve made my best effort to make myself known to my site visitors, utilizing a picture of myself and having contact information available. This Work From Home Blog is probably the best way for visitors to see who I really am and learn more about me. That’s important for me, and it helps me build trust in my readers.
While online branding can be difficult, it’s not impossible by any means. Here’s some tips on how you can brand yourself online with social network sites:
- Use a picture whenever possible
- Complete your profile
- Network with others with the same interests
If your branding a specific product/service, you want to make sure you talk about it within your profile. You could even use the product as the picture. Anything to get your product/service or yourself out there and known.
While I was planning this post on branding, I came across a video about Tony Hawk talking about how to brand a business. I thought it was quite interesting, so if you have some time, check it out.
No matter what business you’re in, branding is essential to success. Want more tips on how to brand yourself or your business online? Check out this insightful post on the Even Carmichael Forums about Personal Branding.
Do you have any other online branding tips? Share your thoughts below…


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