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startupStartups have been designated as quick-to-rise companies, without too painful a downfall. This, however, has led many a young entrepreneur into considering that startups absolutely have to work in this way. Contrary to the popular beliefs, this type of companies may well end up a piece of your legacy, if you apply a proper amount of dedication. Once you’ve accepted this, you’ll get to realize how crucial the role that marketing plays here is. Indeed, in order to approach advertising your startup, some unconventional strategies may need applying and this is why we’ve gathered a couple of useful ones, just to get you going.


This often utilized tactic is done before even writing a marketing plan. By consulting your business plan, you approach reviewing your actual goals, when it comes to products and/or services your business is offering. Think about what sets you apart from the sea of your competitors; what is it that makes your brand name all that special? Consider the ways in which the product or service you’re pitching may benefit the potential buyers. The best paving ground for any marketing plan is brainstorming – relatively informal sessions, where even the wildest and most ridiculous of ideas are taken under consideration.

Think About Who You’re Pitching To

Selecting your target audience often isn’t enough – you need a special place in your business’s global awareness for this. Reminding your employees as to who they are pitching the product and service you’re offering to is vital, and this is why you need to make this an integral part of every meeting’s agenda, at least in the beginning. The biggest potential problem here is a situation where, for a rather ridiculous example, an employee knows one specific Grownup who’s into, say, children’s beverages. Here’s another example: one of your workers claims that they know people who are into personalizing their beverage containers. However, personalized water bottles for example, are an excellent way to show your brand off with local sport teams – so remember, always keep your eye on the big picture. While the exceptions to the main target group certainly do exist, when you look at the big picture – evidence supports the fact that you should always be orienting yourself towards the mentioned target groups. This is precisely the reason to keep reminding your workers what the main goal is.

Outline Objectives

In addition to always knowing your target group, you are advised to keep reminding your employees of the objectives, as a part of your meeting agenda. The whole point of the SWOT analysis is to help guide you through the development of the outlined objectives. As an example, we’ve chosen a situation where a company is going through low customer retention – while having clearly outlined objectives might not be sufficient for problem solving in itself, it is of extreme value to keep the mentioned retention in mind, throughout the remaining marketing plan, in other words, you’ll know what to keep your focus on.

Additionally, your objectives should be:

  • Specific – No reading between the lines here
  • Measurable – You need to know when you’ve achieved the set goal
  • Achievable – Always plan some extra spending, no matter the amount of resources you possess.
  • Realistic – In a manner of speaking, shooting for the stars might end up with you hitting the proverbial moon, but hitting it might just not be enough. Instead, work on you aim and hope for the best!

Although we’ve barely scratched the surface with these suggestions, we hope that they will serve as an incentive for you to dig deeper, until you’ve reached your goal of hitting gold. Don’t just plan everything out – instead, dig deeper into your planning!


Starting your own cleaning business is not only possible to do on your own, it can also be lucrative. With a minimum amount of experience and very little capital, you could build up this business in a short time. If you aren’t afraid of hard work, you might like to consider starting your own cleaning business.
Finding Customers
You can advertise your cleaning service online, and by posting your business card on local bulletin boards at supermarkets, dentist offices and day care centers. Keep a supply in your wallet to hand out on-the-spot. Tell everyone you know about your endeavor. Ask [...] Continue Reading…


Working from home can be a rewarding opportunity. That is, if you’ve already found a work-at-home job. If you haven’t, it can be a tricky, but worthwhile endeavor; finding the job can be a job in itself, especially if you don’t know where to look.

Don’t worry though. From setting up your personal office to acquiring a job, here are the basics of working from home, so you can get started toward a lucrative career all without having to commute to work every morning.
Step 1: Preparing For Your Search
Because there are a lot of online scams floating around that are [...] Continue Reading…


Nothing gets a morning sickness-riddled tummy churning like a hot bus crowded with people–particularly the guy who’s breathing in your direction with garlic on his breath. As you fight back the urge to vomit, you can’t help but wonder what the heck he ate for breakfast.

The thought of enduring nine months of beastly bus rides is enough to dampen even the most soaring of spirits. But, you need the income and have no choice. Or do you? What if you could stay home and make money doing it?

Yes, you could kiss that cursed commute goodbye and launch your very [...] Continue Reading…


If you have a home business, it’s probably a foregone conclusion that you want to save money any way that you can, while still providing a top-notch product or service. The trick is to keep your overheard low by finding the best tools for the lowest price possible.
Well, as it turns out, the lowest price possible is called “free”, and what you’re about to see here are six awesome free Chrome extensions that are an indispensable part of any home business’ toolbox. Once you’re done enjoying these, check out more in the article “7 Killer Google Chrome Extensions for [...] Continue Reading…


It may not have a splashy storefront, an eye-catching neon sign, or a gaggle of go-getting employees, but your home-based business doesn’t need any of those things to thrive. After all, it offers top-notch products and services, provides excellent customer care, and, most importantly, it has you–the most dedicated and hard-working employee your business will ever have. And you will do anything to help your home business–your baby–achieve its full potential.

If you are eager to take your home business to the next level, here are a few easy and cost-effective ways to get started.
A Professional Web Site
While bricks [...] Continue Reading…


Life is better when you love your job. It’s true. Imagine spending 8 hours a day, five days a week, for the next three decades doing something you hate. Sounds like a lengthy prison term, doesn’t it?

There is good news. Unlike the inmate, you do have a choice. You can choose a career that suits your personality, your interests, and your aptitudes. You can pick a job that fits like a glove and leads to a lifetime of happiness. And, it all begins with getting to know thy self.

Ask Your Inner Child
Kids know what they like. They don’t let [...] Continue Reading…


There are many benefits and pitfalls to working off-site, whether it’s strictly in a home office or in a generic mobile environment. One of the things on the problem side is communication, making sure that the off-site employee is in sync with the game plan.

In today’s world, thanks to the advances in mobile technology, communication is easier and further reaching than it’s ever been. Unless someone is totally off the grid, it’s practically impossible to consistently miss a call or message. And yet, just because people can reach each other easier doesn’t mean that everyone’s on the same page, [...] Continue Reading…


You’ve done it! You have officially created the next big item–the greatest thing to hit the marketplace since wheels became round and bread got sliced. Yes, your thingamajig is exactly what the world has been waiting for. The only problem is that you have no idea how to take the next step–turning your brilliant idea into a tangible product available for sale. And making a return on your investment.

There are several paths that you can take in order to bring your new product to the marketplace.
The DIY Path
Before embarking on a quest of this magnitude, it is important to [...] Continue Reading…


Ah, the perks of being your own boss. You can come and go as you please, work from the comfort of home, and you need only answer to yourself. Sounds like a sweet deal, right? Admittedly, there are some definite pros to self-employment–but there is a down side too. Not only do you miss out on benefits like a pension or a paid vacation, but you are also out of luck when it comes to an employee health insurance plan.

How, then, can you protect yourself against monolithic medical bills?

While you may be tempted to swath yourself in bubble wrap [...] Continue Reading…