Going into the storage unit business can be great, but before you do, you should consider what expenses you will have and what you need to have your business become a success. It will take more than just simply advertising to attract customers. The main thing to consider is the location and that the layout of the storage units allows for easy access by customers. You will also want to make sure you offer a variety of sizes of units. But, there’s more to it than just that, though, right?
Let’s take a look at some other things you will need to consider before you take the plunge into the storage unit business.
Research the Costs of Starting the Business
Delving into business means that you have a ready-made budget and that you have accounted for all foreseeable expenses. Keep in mind that even though building costs alone can be high, you also need to make sure that you understand what it means to manage all of your expenses.
Utility costs, property taxes, employees, insurance and many other underlying costs should be accounted for.
Know Your Competition
You cannot simply rush into opening up a business. You must look at your competitors. Doing so will give you insight into how you can offer even better services and stand out from the competition. Nevertheless, it’s often difficult to compete because you have to live up to the expectations that the industry has already set and then find a way to exceed that.
At the least, it’s a good idea to follow and mimic what others are doing when you are first starting out. You can tweak things and perfect your business as you go. Keep an eye on Dexion NZ if you want to learn from the best and make sure that your business can boom in this competitive field.
Location, Location, Location
The location of your overall facility should be big enough to allow for expansion down the road if the need arises. The facility should be easy to find and have a standard address – this will ensure that modern day GPS and mapping services will direct people to your location without issue. A road sign that is visible from a distance will help guide motorists directly to your facility.
On-site, you will want to have a building designated as an office for employees and for customers and potential customers to stop by. Your office and storage units should be efficiently located on the property for easy access in and out, both to the office and storage units.
Something else to consider, depending on your budget, is to have a security system in place. Key-coded access cards with a security gate will allow monthly renters quick and secure access to the facility without any hassle. Security cameras should be located in prime areas around the facility with as much coverage area as possible.
Having a conveniently located, secure and hassle free facility will help attract potential customers to your business.
Portable or Fixed Storage Units?
Your storage units don’t have to be fixed because some units come prefabricated, meaning that you can transport them to a destination and have them set up there. Even more so, you can expand your business to have both types, which will attract a variety of customers who could help your business prosper. Take into account operating costs to ensure that you don’t sign up for something your business cannot handle, otherwise you will go into crippling debt that could ruin your business.
People need to find out about your business (if you want to be successful), and it will be difficult to do so via only one media outlet. Make sure to use various promotional sources if you want to have your business marketed. If you can offer better services than your competition, people will be more inclined to spread the word about your business. Press releases are also a great free marketing method you will want to consider. Contact your local radio stations and newspapers; most are always looking to do news pieces on new businesses in the area.
Don’t be tame about promoting your business or you could miss out on some great opportunities. Make sure to let people know why you’re better than your competition and how you plan on expanding in the future. Before you start your business, look into what it will cost you and how to set your budget to be able to run with minimal issues. Focus on promoting your business as well, since the competition is quite strong and you have to point out your best features to get more customers.