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There are many benefits and pitfalls to working off-site, whether it’s strictly in a home office or in a generic mobile environment. One of the things on the problem side is communication, making sure that the off-site employee is in sync with the game plan.

In today’s world, thanks to the advances in mobile technology, communication is easier and further reaching than it’s ever been. Unless someone is totally off the grid, it’s practically impossible to consistently miss a call or message. And yet, just because people can reach each other easier doesn’t mean that everyone’s on the same page, or that said pages have even been disclosed to all concerned parties.
Let’s take a look at how a marketing plan can help the work at home employee to work smarter and more efficiently.


A marketing plan can help the remote professional still stay in the loop and contribute effectively.

What is a Marketing Plan, and Why Have One?

It may help to actually take a look at what a marketing plan is. That’s the problem with buzzwords and phrases; people bandy them about, sometimes not even aware of what they actually mean. A marketing plan is a document that a business creates that describes the company’s current marketing position and what its strategy will be in the coming years.

Businesses create marketing plans in order to outline the company’s marketing objectives, and what steps need to be taken in order to accomplish this. It’s where goals are established, budgets set, the competition sized up, and what the plans are, going forward.

If you need to know how to create one, the article “How To Write A Successful Marketing Plan” will be of great help.

Clear Budget Considerations

Marketing plans help set up the budgetary parameters for everyone to abide by while they’re in the process of implement the company’s strategy. If a stay at home employee gets certain expenses reimbursed, it’s good to know what will and won’t be covered. There’s nothing like knowing what the rules are in advance; you spend less time wondering if you’ve crossed a line, and more time focusing on the work.

Who knows, sometimes having a budget to follow can bring out some creative money-saving strategies from the out of office. As the article “Is Your Marketing Budget Giving You The Best ROI?” says, although you work from home as an entrepreneur and run your own business, you should still know how to deal with budgeting issues.

Less Wasted Time and Effort

Nothing is more frustrating than putting a lot of time and energy into something at work that you were under the impression was needed. Then once, you’re done, someone looks at you oddly and says “We changed our minds and decided not to go in this direction. Didn’t you get the memo?” And the sad thing about that scenario is that you very well may have been told to do that particular task, but no one communicated the change to you.

With a business plan in place, if the goals and the tasks needed to accomplish them are all clearly outlined and shared with everyone in the company, it dramatically cuts down on the likelihood of such an unfortunate scenario.

Not only does this in turn result in less wasted time and work, it also helps the stay at home employee save big bucks on home repairs, since there will be fewer reasons for them to put their fist through a wall.

Better Accountability

There’s nothing like having deadlines and milestones in place to help the work at home employee pace themselves and not fall behind. The previous section spoke of wasting time, but here we’re addressing the idea that having a schedule to follow helps the off-site worker to pace themselves, not rushing through things (and possibly doing a haphazard job in the process!).

Better Morale Through More Information

One of the bigger problems facing the stay at home employees are the feelings of isolation from the rest of the group, since they’re physically not there. Even in these days of enhanced communication, it’s hard to feel like you’re working towards the same goals as the in-house co-workers if there’s no spelled out plan that everyone’s in on.

By having a marketing plan that all employees, whether they’re at home or on-site, can actually see and follow, there’s more of a sense of everyone being in this together, which in turn creates better morale. For a freelancer, that better morale manifests itself as a happier and more productive team member.

As can be seen from the above, a marketing plan’s benefits extend beyond simply the staff that works under the same roof. Keeping the freelancers in the loop and guided by the plan means that they’ll be able to do their jobs without having to be micromanaged.

John Terra has been a freelance writer since 1985. He’s worked from home and thinks it’s overrated, but then again, he was never given the advantage of a marketing plan.


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There are several paths that you can take in order to bring your new product to the marketplace.
The DIY Path
Before embarking on a quest of this magnitude, it is important to [...] Continue Reading…


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How, then, can you protect yourself against monolithic medical bills?

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There is a huge market online for selling used equipment. The web offers many to-sell services tailored to various equipment types, from car and computer parts to used hardware tools. The wide assortment of websites offering to sell your used equipment make the selling-online waters a bit tricky to navigate, so it’s worth keeping in mind the five tips below that will help you sell your used equipment online quickly and securely:
Identify the Part as Specifically as Possible
It’s extremely important to identify the specific model and/or year of the used equipment part you’re trying to sell. Not only will [...] Continue Reading…


Whether you are a small business, a mommy blogger, or a large corporation, chances are you will experience at least one website crash over your years of operation. Though there are many steps you should take to prevent such an occurrence, it is always good to prepare for the worst. Luckily, even if your site does go down, there are plenty of things you can to do stay productive and minimize the damaging effects.
1. Contact Your Website Host Provider
The first thing to do when you site crashes is contact your web host provider. Most small business website hosting services [...] Continue Reading…


Mechanical Turk is an property that allows users to make money by completing Human Intelligence Tasks, or HITs. These HITs are found over a variety of different categories and pay once you complete them. Before working on these projects with Mechanical Turk, it is a good idea to learn about how the entire process works and consider a few tips that will give you the best chance of maximizing your earning potential.
Don’t Get Scammed
Since Amazon does not regulate Mechanical Turk, you could come across some scams. In the worse-case scenario, you could even become a victim of fraud, [...] Continue Reading…


The arrival of spring puts me in the mood to open up the windows and let in that fresh, new air. It also gives me the urge to get rid of all those old, unwanted items that are taking up space in my attic and basement. Spring is the perfect time to clear out that clutter, and the best way to do it is with a good old-fashioned yard sale. It’s a great way to clear out all that stuff and make some money in the process. If you’re considering holding a yard sale as part of your spring [...] Continue Reading…


Ali Express is an extremely popular online merchant service that allows users to purchase goods at low prices. Consumers have the opportunity to buy goods on this website in low denominations, making it easier for the average person to use Ali Express as opposed to similar websites like Alibaba, which happens to be Ali Express’ parent company. Before attempting to sell items on this website, however, you should come up with a business plan. Follow your plan to ensure that customers are able to find you and trust you as a retailer when they do.
Find a Niche
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If you’d like to ensure that you become greater acquainted with the “tax refund” in your life, here are some tax deductions that freelancers can often claim.
Your Professional Space
Most people are aware of the fact that they can claim the rent paid on an office space, but freelancers who work at home can [...] Continue Reading…


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