Startups have been designated as quick-to-rise companies, without too painful a downfall. This, however, has led many a young entrepreneur into considering that startups absolutely have to work in this way. Contrary to the popular beliefs, this type of companies may well end up a piece of your legacy, if you apply a proper amount of dedication. Once you’ve accepted this, you’ll get to realize how crucial the role that marketing plays here is. Indeed, in order to approach advertising your startup, some unconventional strategies may need applying and this is why we’ve gathered a couple of useful ones, just to get you going.
This often utilized tactic is done before even writing a marketing plan. By consulting your business plan, you approach reviewing your actual goals, when it comes to products and/or services your business is offering. Think about what sets you apart from the sea of your competitors; what is it that makes your brand name all that special? Consider the ways in which the product or service you’re pitching may benefit the potential buyers. The best paving ground for any marketing plan is brainstorming – relatively informal sessions, where even the wildest and most ridiculous of ideas are taken under consideration.
Think About Who You’re Pitching To
Selecting your target audience often isn’t enough – you need a special place in your business’s global awareness for this. Reminding your employees as to who they are pitching the product and service you’re offering to is vital, and this is why you need to make this an integral part of every meeting’s agenda, at least in the beginning. The biggest potential problem here is a situation where, for a rather ridiculous example, an employee knows one specific Grownup who’s into, say, children’s beverages. Here’s another example: one of your workers claims that they know people who are into personalizing their beverage containers. However, personalized water bottles for example, are an excellent way to show your brand off with local sport teams – so remember, always keep your eye on the big picture. While the exceptions to the main target group certainly do exist, when you look at the big picture – evidence supports the fact that you should always be orienting yourself towards the mentioned target groups. This is precisely the reason to keep reminding your workers what the main goal is.
In addition to always knowing your target group, you are advised to keep reminding your employees of the objectives, as a part of your meeting agenda. The whole point of the SWOT analysis is to help guide you through the development of the outlined objectives. As an example, we’ve chosen a situation where a company is going through low customer retention – while having clearly outlined objectives might not be sufficient for problem solving in itself, it is of extreme value to keep the mentioned retention in mind, throughout the remaining marketing plan, in other words, you’ll know what to keep your focus on.
Additionally, your objectives should be:
- Specific – No reading between the lines here
- Measurable – You need to know when you’ve achieved the set goal
- Achievable – Always plan some extra spending, no matter the amount of resources you possess.
- Realistic – In a manner of speaking, shooting for the stars might end up with you hitting the proverbial moon, but hitting it might just not be enough. Instead, work on you aim and hope for the best!
Although we’ve barely scratched the surface with these suggestions, we hope that they will serve as an incentive for you to dig deeper, until you’ve reached your goal of hitting gold. Don’t just plan everything out – instead, dig deeper into your planning!