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social-media-iconsWhen someone says that digital marketing is inevitably conquering the marketing realm, people tend to interpret this as the extinction of traditional marketing channels. The real truth, however, is that “offline” marketing is alive and well, and the only reason why it is losing battle with digital marketing is due to latter ones ever-increasing volume.

Whilst traditional marketing keeps knocking at the same doors with every passing year, digital marketing constantly finds new mediums and channels through which it can appeal to customer base. It should be obvious that, in such circumstances, the future of marketing will belong to the ones who are able to stay ahead of the curve and keep up with the trends brewing on the horizon.

Let us see what this year has in store for us.

Post-Google E-Search and E-Commerce

Although Google is still the undisputed king of everything online, searches included, it is very hard to deny that various social networks (most notably Facebook) are being used not only to track the people users may know, but the products they want to buy as well. Of course, such occurrences would hardly go unnoticed by the social networks themselves, and the people from Facebook are already working on their own search engine that will provide stronger search results, and will be integrated with its immensely popular messenger app. This development may change the e-commerce conversation forever.

Facebook-Powered Instagram Ads

Advertising on Instagram is hardly a new thing. In the end, visual stimulus is one of the most important aspects of marketing – One would predict that Instagram, as the most visual-centric social network, would become a very fertile marketing ground sooner or later. What is new is that, as of recently, Instagram started showing ads based on the information on your Facebook profile, and started offering paid advertising opportunities through partnership with developers like Brand Networks, Ampush, 4C, and others. Marketing potential of this platform is expected only to grow as a result.

Identity-Based Pay-Per-Click Marketing

Of course, it would be foolish to assume that Google will give up the fight so easily, and truly, the internet giant provided an efficient answer in the form of Identity-Based Pay-Per-Click marketing that targets people with specific ads based on their phone number and email. With the expanding range of targeting parameters, marketers will be able to provide targeted content, even before customers are aware what they are looking for in the first place.

User-Generated Content

Although the exact percent varies from year to year (constantly remaining above 80%, though), the personal recommendation remains the most credible form of advertising amongst consumers. Rising technologies are finally allowing marketers to use this situation to their advantage and give a stronger push to the user-generated content. And by technologies we mean platforms like Pinterest, Instagram, Meerkat and others, where user-fueled marketing campaign (think of Microsoft’s #MakeitHappen) can make a really big bang for a buck.

Enter the BLE Beacons

All the trends we mentioned so far were focused on, and enveloping in the online realm. The BLE Beacons (transmitters that use Bluetooth technology to target the smart devices and their owners with marketing messages and offers) are envisioned as a mean to bridge the gap between online and real world and provide more direct and immediate results. With very fast acceptance rate (85% of Top 100 US retailers plan to install BLE beacons in their premises by the end of the year) coming off as a result of fairly low price and general ease-of use, beacons threaten to become marketing force to be reckoned with.

The Content is Still the King

Do not get us wrong, it is very preferable to hire a reliable digital agency to streamline the customer experience on your website, push for the omni-channel approach, try out marketing on Pinterest, or even capitalize on the popularity of Snapchat. What we are saying is that the backbone of all these efforts should be rock-solid and well-designed content. The main challenge marketers will face in this regard will be to create the content that will be truly relevant and personal, and yet seamlessly branded and reusable through the vast variety of new marketing channels.

These few trends, however, make only a fraction of what we know as digital marketing, and new changes are introduced with each passing day. Do your best to keep up with this relentless tempo because that is the only way your business will manage to remain relevant in the years to come.

   

SEO Internet Marketing is a challenging and complicated area, and one of the ways that helps make it even harder is the way that Google is making it harder to find information. I am not commonly one to grumble about the way that Google changes– largely they are moving to help make the SEO ‘game’ a more genuine and worth driven market, but some things are still aggravating.

So what am I grumbling about here? Well allow me to make an effort and explain it this way.

Irrespective of how you plan to design your keyword investigation, everything begins with a [...] Continue Reading…

   

Having a secure and safe office is more than important in the world of business, even though one might not think so nowadays. Even though the technology has given us a lot of safety in the past couple of years, it has also given us new layers of threats. In addition to this, the old security threats are still more than existent. This is why we’ve come up with this article, outlining what you need to pay attention to if you’re looking for a safer office experience.

Security
The good old way to keep your office space safe and secure [...] Continue Reading…

   

Businesses rely on orders to keep their
day-to-day activities going – they rely on orders which they can meet for income and to keep a steady cashflow. And, of course, the business that has a lot of orders usually does well – although there may be a catch.

Imagine your enterprise receiving such a large order that you are unable to meet it because you simply don’t have the means to purchase the necessary materials or machinery to fulfill the order. Imagine having to turn down an order because your cashflow doesn’t allow it.

Such situations are more common than one might [...] Continue Reading…

   

In the business world, there is not much difference on who runs it. Even though business is unisex, there is still a difference between what some business ideas can be, and if it will work or not. Unfortunately, business women have it a bit tougher as not everyone will accept their ideas, and it could backfire in some cases, too.
A Consulting Business Is Always Nice
If you have amassed a great knowledge in one or two various fields, it will be possible to sell it to those in need. Consulting will be a great way to earn money for those [...] Continue Reading…

   

Home-based businesses truly are a blast – you get to be something most people only dream about – your own boss. However, if it was that simple, no one would ever have a 9-to-5 job, so before getting the big idea of starting a home-based business out of the blue, you have to keep a couple of things in mind. The list that follows outlines these things for your convenience, so if you’re looking to get into the type of business in question, you should definitely read on.
Legalities
Neighborhoods and municipalities differ in many terms and the legal stuff is [...] Continue Reading…

   

For every startup it is important to try to bring your business close to the consumers. Still, many businesses tend to overdo it and only create negative images for their brand. Promoting your startup is important but only as long as you are not being annoying and overloading the consumers with information about your products or services. So, if you are looking for ways to shamelessly advertise your company you are at the right place. Make sure you check out all of the following marketing ideas.
Start A Website
Today, every company should have its own website. This is also very [...] Continue Reading…

   

Choosing the perfect employee is not an easy process, let alone in times of crisis, when the wrong choice can be a gamble. In a current scenario where layoffs predominate, some companies are beginning to raise their heads and need new additions. Among the many candidates that could contain a job, knowing how to detect a worker who best suits your business needs can help to avoid many problems in the future.  Factors such as job knowledge, preparing appropriate questions or checking candidate references are essential.
Know Exactly What You Want
Defining the characteristics of your perfect employee will help with [...] Continue Reading…

   

The business is nothing without its successful and well-organized marketing strategy. If nobody knows your business exists, clearly it will not progress in the way you have imagined. However, many business owners do not know how to handle all the aspects of marketing, so there are some suggestions that can help them successfully build a brand for the business without losing a peace of mind.
The Web is Your Friend
Developing a website for your company is one of the best ways to spread the word about your line of work. When people need some service they will always search the [...] Continue Reading…

   

If you currently work from home, then you’re already aware of the many benefits of not having to leave your house to go to work. You can sleep in a little later, work in a comfortable environment and not have to waste gas money to commute to the office. Life is great!

But then something horrible happens. You realize you aren’t productive when working in your home office.

Why could that be? The answer amounts to one word: distractions — and they are abundant at home. The TV might be blaring in the other room. The family might be around, and [...] Continue Reading…