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Having to choose a location for your business can catch you by surprise. Many entrepreneurs are so caught up in creating business itself, defining mission, passions and goals. Choosing a home for their company is the last thing on their mind in the beginning stages. However, much sooner than later, choosing the perfect location for your business becomes a top priority to consider.

Having a Clear Picture

First and foremost, a space for your company has to be functional. Second of all, it has to, at least to an extent, communicate what sort of business you are trying to develop. The most important thing is to have a clear picture of what you must have and what you want to have. The trick is to make a clear difference between the two. This distinction is mostly reflected in the finances. If you are an aspiring startup, you won’t have all the money in the world to create an excessively stylized reflection of your business and the product you are offering. You’ll be lucky if you have the money to find the offices or right size in the proper location.

Style and Substance

Style is crucial and tightly connected to the type of business you are doing. You should assess what’s the ultimate “comfort zone” of your company’s base of operations along the lines of informal or formal, casual or elegant, relaxed or extremely ordered. If you are a company that offers legal services, or serious IT software, you’ll want your headquarters to communicate elegance and formality. If you are a company that creates video games, you’ll want your location to be stylized, relaxed and creative. If your company is in the business of creating a product like, for example, an electrical gadget for an average household, you’ll want your location to be in close proximity of a warehouse, big parking space and open road. All in all, the physical look of your company depends heavily on what you are offering and furthermore aim at a specific demographic you are trying to appease.

Demographic and Traffic

It’s crucial to consider what sort of customer your business is trying to cater to and decide your location based on that. It might sound wrong; however, class, race, and sex are all specific factors that big and responsible companies gather, compile and create merciless statistical factoids that clearly define the “end user”. This is something you should, as a legitimate business, take into consideration before deciding on the location of your company. This is called the “demographic profile” of your target market, and it can help you make the final decision. Additionally, your “employee profile” and especially the fact concerning where they live should also be taken into consideration. You’ll want to choose a location that is ideally in the twenty-minute radius drive for most of your employees. Parking space in the close proximity of your location could be used by customers, suppliers and employees, so busy downtown streets aren’t a good idea (unless you are, for example, a law or brand making firm where image is everything). Accessibility is the key.

Infrastructure and Cost

Renovations are bound to happen. Older buildings don’t have the necessary infrastructure for modern companies and most big, fresh buildings don’t have any style. You’ll have to put some of the money aside for the purpose of redesign and repurposing. Furthermore, you’ll probably have to fix wiring, electrical appliances and fixture, not to mention plumbing, air-conditioning and telecommunications. No matter what, spend more money now and hire highly qualified engineers to take care of this properly now, so you wouldn’t have any excessive problems down the line. In order to make the renovations faster, find a reliable and quick construction debris removal company that will make the cleanup easy and brisk.

Developing the vision of perfect location against what’s realistic can be an arduous and time-consuming process. However, it’s essential because it will take even more time and money to correct mistakes related to location. You have to be a visionary who thinks practically – you want to get the best out of what you can afford and make sure the location has everything you need in the long run.


Starting a new business is easy and it doesn’t require a lot of money, and that’s why everyone can do it. Making a startup profitable is entirely different. It requires hard work, patience, and careful money management.

To put it simply – Business profits will occur only when the income is greater than all business expenses combined.

Let’s take a look at some important things you should consider before starting your own business.
Make a Great Product
The most important thing about any great product is to have a clearly defined sense of purpose. It should also deliver value in a focused way […] Continue Reading…


Expanding from a physical location to an online presence has never been easier. It is truly a globalized era. Those looking to start a business from scratch, depending on the model, will most likely consider operating fully on the internet. The cost difference between a brick and mortar store and a website really makes the decision rather simple. Web hosting and domains have advanced a lot over the years with costs being very reasonable. With jobs and the economy up in the air, starting your own online business can be a feasible means of making ends meet.

Let’s take a […] Continue Reading…


Devising a marketing strategy is probably the most important part of a business plan, for all industries and the businesses of all sizes. Small and entrepreneurs that are still relatively unknown should take marketing particularly seriously because reputation is hard to establish and invaluable if done right. Before creating a marketing strategy, businesses should honestly evaluate their strengths and weaknesses and most importantly understand the audience they are trying to reach.

Technology plays a huge role in this process and it will continue to do so in the future, but the essence of every campaign should be something timeless and […] Continue Reading…


Transportation is the key part of distributing goods to your clients, but knowing how to choose your perfect mode of transport will help you make sure that your products arrive on time and at the right cost. There are three possible choices: shipping by land, sea, or air, and your decision will depend on a thorough evaluation of business needs, as well as comparing the benefits of each shipping method.
Shipping by Air
When it comes to time efficiency, nothing beats shipping by air, but this isn’t the only benefit here. Lower insurance, inexpensive warehousing and tight inventory control are the […] Continue Reading…


Business presentations are a very important and frequent part of doing business. A lot of the times, sales depend on a successful presentation. However, more often than not, they are maligned as boring. But that doesn’t have to be true: you can make your presentation informative and interesting for your audience. It’s not simple – people are easily distracted, but it’s possible not to bore your listeners to death.

Here are a few rules to follow for a good presentation.
Keep it Concise
There’s nothing worse than a long ramble with a lot of extraneous information. Stick to your key points, […] Continue Reading…


Designing an office is more than just a question of aesthetics. The way an office is set up can significantly influence the mood and the productivity of those who occupy it. There are some universal rules to follow for all employees and all industries, but at some point, it’s best to consult with the employees personally and find what works on an individual level. The goal isn’t just to have an environment in which everyone works harder, but the one where everyone is comfortable and able to cooperate without too much friction.
The Colors
Wall and furniture color can have an […] Continue Reading…


The only thing in life that never changes is the fact that things change. Whether you’re older now and your kids are gone, or the sheer expense of owning a home is starting to feel unreasonable, downsizing from a house into an apartment might well number among the changes you’ll experience. If you’re thinking about downsizing, here are some things to look for when you go from owning to renting.
No Maintenance Required
One of the most favorable aspects of renting for most people is the freedom from the burden of maintenance. When you rent, if the plumbing backs up, you […] Continue Reading…


Owning equipment is by far the most convenient way to use it – it’s yours, for better or for worse. On the other hand, while owning desks and computers for your business goes without saying, buying everything sometimes isn’t the best solution. Even if you opt for buying used equipment, your finances will likely be in worse shape (even in the long term, depending on your business type) than renting what you need.

Advantages of renting equipment are numerous, so let’s take a look at some of the main benefits.
Renting is Cost-Effective
Despite what many think, ownership doesn’t always beat renting […] Continue Reading…


Want to quit your job and start something new on your own? Looking for start-up ideas to consider?

Let’s take a look at 4 potential businesses that are worth considering.
This kind of work requires verbosity, language skills, and certain computer skills (which most of millennials already have). It offers a wide range of jobs, such as content and SEO writing, proofreading, ghostwriting, and web page writing.

This type of work is usually freelance based, meaning you could be lounging in bed and getting paid for it. If you’re well experienced and good at what you do, companies may offer you a […] Continue Reading…