Replaceyoursalary.com Header

 

 

 

 

 

Money Making Top Picks!

Sign Up!

First Name

Email Address


Claim your FREE online money making business tips and tricks, plus over $147 in free bonuses.

"Thanks Alan for the tips, they are really helpful." - Henry

"Keep the emails coming, very informative." - Timothy

Site Menu

 

 

Add to Onlywire

 

 

Alan Mater, EzineArticles.com Basic PLUS Author

Alan Mater - Ezine Articles Author

Residual Income Programs

Articles and Tips

Recommended Products

Internet Marketing

Empowerism Training

 

Ebooks

Website Promotion

ClickThru Traffic exchange

Member of The International Association of Home Business Entrepreneurs

IAHBE - International Association for Home Business Entrepreneurs

 

 

 

 

 

 

Search Engine Articles - By Michael Rasmussen

Analyzing Website Traffic
(C) Michael Rasmussen
All Rights Reserved
http://www.search-engines-revealed.com


Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.



Michael Rasmussen is a successful Internet Marketing Consultant and author of many top-selling eBooks. Michael has been marketing online since the early days and he knows what it takes to make money and succeed online. Stop by his Web site and subscribe to his Free monthly newsletter full strategies and techniques for successful web site promotions that can help YOU!

Go to
http://www.search-engines-revealed.com


Search Engines Revealed

Finally - a step-by-step guide to help you achieve Top Search Engine Ranking in the major search engines. Now you can profit by using same optimization strategies and techniques used by successful site owners! 100% Guaranteed!



Click Here For Details


Honest Online Income Opportunities

Forced Money System
Want a $3,997 site for next to nothing? ... Now Complete With a Revolutionary Breakthrough Technology that "FORCES" Cash Directly Into Your Pocket!! - Guaranteed!! [click here to learn more]

The Rich Jerk
Let's get something straight. I'm a jerk. I'm obnoxious. And I'm lazy. And I don’t care, because I'm FILTHY RICH. I make several million dollars every year on the internet, doing almost nothing. I’m not here to make friends. I’m here to show you EXACTLY how I make millions. [click here to learn more]

Online Data Entry Jobs
"Are you tired of all the work from home scams? After personally going through several scams, I sure was." [click here to learn more]

Direct Matches
“The First since 2004! The Largest! The most active and most robust business social networking site in the world! Direct Matches the Millionaire maker - Where you get paid to meet people!” [click here to learn more]

Plug-In Profit Site
"I was a washed up restaurant worker desperately searching for a way to save my family when I discovered the Internet and affiliate marketing... 24 months later I finally cracked the code and started earning over $10,000.00 per month... Now the same system that saved me is available to you!" [click here to learn more]

Leisure Audio Books
"Imagine... high commissions, solid product, multiple niche markets, AND a very simple system! It's a crying shame for you not to make higher commissions when so many people do it so easily..." [click here to learn more]

Success University
"Who else wants to learn EXACTLY how our affiliates earn over $100,000 a month using a simple step-by-step formula? If your answer is "Yes", I'll give you a FREE 14-Day "Test Drive" of our system to PROVE this is the Quickest & Easiest way for you to begin your business..." [click here to learn more]

Empowerism
"It's time to put your NetMarketing business on FAST FORWARD with ALL of the tools and training you need to become a SUCCESS on the Internet! All this in a nice, tidy package that's affordable to the masses and pays out a five-figure income! Others have tried it. Empowerism has perfected it. The best online business opportunity..." [click here to learn more]

SFI Marketing Group
"Earn up to $100 per hour with this program. Join for FREE! Millions of people all over the world are making money online. With just a computer and a few hours a week, you can too!" [click here to learn more]

The Internet Warriors
"The only home-based marketing group on the internet that has actually helped thousands of people start making money from their homes!"
[click here to learn more]

Host4Profit
"Sooner or later everyone realizes that they must have their own domain name. However, who you get to host that domain makes all the difference in the world. Most hosts simply provide you with space and that's that. You're on your own when it comes to making your new site profitable. Host4Profit.com has changed all that. We turn a necessity into a profit machine." [click here to learn more]