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Home Business Articles - By Stone Evans

Networking Your Home Business within Circles of Influence
Copyright © Stone Evans, The Home Biz Guy
http://www.replaceyoursalary.com/pips.html

When you need an auto mechanic or an air conditioning repairman, where do you turn for help? Sure, some people turn to the yellow pages. But most will turn to friends and family and ask if they know of anyone who can do the work.

The best place for your business to be positioned is to be the business on the tips of the tongues of the people asked to make the referral.

THE 300 RULE

Preachers, funeral directors and people in a few other professions have learned "the 300 rule" through their own personal experience.

"The 300 rule" states that the average person knows 300 people on a friendly level. Wedding planners tend to make reservations for 300 guests. Funeral directors tend to need to make room for 300 mourners. You get the idea.

DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and acquaintances, a.k.a. your circle of influence. Now, draw your circle of influence as a circle on a blank piece of paper.

Next, contemplate the people in your parents' circle of influence. Some people who know your parents also know you. Therefore, you will share some influence with the people your folks know. Now draw your parents' circle of influence on your piece of paper.

Your circle and your parents' circle will intersect in one area, although the larger majority of the two circles will not intersect. If you are like most people, the two circles on your page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each circle representing the circle of influence of the people who are within your own circle of influence. Imagine trying to encapsulate an accurate rendering of where your circle and the circle of your friends will actually intersect.

Some circles will share a large area of space, while others will barely cover one another.

Actually, you can only imagine at this point what your piece of paper will look like. The actual layout of the circles imagined in this analogy is simply too overwhelming for the mind to comprehend.

THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the analogy of doodles in the previous section, the average person can actually network with up to 90,000 people! Even factoring in the overlap, one can still probably network with 50,000 people through their own circle of influence!

Simply amazing, isn't it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable amount of influence. Take advantage of this fact. Make darn sure that every person within your own circle of influence KNOWS that you are in business for yourself, and make sure they understand what your business offers.

When your friend is asked to make a referral, they will recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go directly to their friends and say "Hey, I have a friend who just started a business. If you are in need of what he offers or you know someone who will need his services, would you please give my friend a call or make the referral to his business?"

If you can get even a portion of the people in your own circle of influence to actively refer your business, then you have built the foundation to build an advertising campaign even more effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers with their television advertising dollars. You now have the knowledge to reach 50,000 people without spending a single penny.


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Reprinted with permission from the Plug-In Profit Site Free Website Builder.


More Home Business Articles

Promoting Your Business with a Copper Wire? Think Again.
So many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spending the money that they need to get and keep their business running during those early years of their operation.
[read more...]

How to Calculate ROI (Return On Investment)
ROI (Return on Investment) is probably the most important calculation one needs to make to ensure the long-term viability of their business. It is not enough to build in a profit margin on the product or service being offered. One must track with proficiency the amount of dollars being invested into attracting sales and how much ROI those dollars put back into the business.
[read more...]

Tracking Offline Advertising Success by Measuring ROI
The great promise of online advertising has always been that advertisers will now be able to effectively track the successes and failures of their online advertising efforts. This promise has been met.
[read more...]

How To Measure Advertising Success Online
It is easy for me to tell you that you need to track the success of your online advertising. It is also easy for me to tell you that you must do so in order to know which of your advertising is helping you to make a profit, to break even, or to break the bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business.
[read more...]

How to Maximize the Value of Your Time
How is your business doing? Is it growing, stagnating or losing ground? If your business is not growing, it could be the result of a poor business idea or plan, a lack of advertising, or the mismanagement of your business’ resources.
[read more...]

 


Feature Article: By Alan Mater, Site Owner

Feature Article: Create the Right Mindset to Succeed with a Money Making Home Business

Copyright © Alan Mater - ReplaceYourSalary.com

Alan Mater

There are many reasons to start a money making home business. Some for the extra money, others for the freedom. While the reasons differ, there is one thing that seems to always be true.

You must have the right mindset. No matter what your intentions are for starting your own home online business, without the right mindset you're setting yourself up for failure. Harsh, but true.

According to the U.S. Small Business Administration (http://www.sba.gov/starting_business/startup/areyouready.html), over 50% of small businesses fail in the first year and 95% fail within the first
five years.

This is very sad. It has nothing to do with not having the right intentions. You can dream big and have realistic goals that you want to achieve, but there is an underlying factor involved, and it is the key to your success.

"Whether you think you can or whether you think you can't, you're right!" - Henry Ford

So many people go into business with the wrong mindset. Sometimes their goals are just plain unrealistic. For most though, they have a lot of doubt; they have a lot of fear of the unknown.

Fear is healthy, but it shouldn't stop you from accomplishing your goals. If you have the mindset that you want to succeed, then you will. If you have the mindset that you will fail, then you already have.

I started this website with a lot of unknowns, but that didn't stop me from accomplishing my goals. I take the doubt that I have and transform it into positive energy. I put that positive energy to good use. A positive mindset is a good mindset to have.

You can accomplish anything with a positive mindset. If you're looking to earn extra money from home by getting paid to take surveys, data entry jobs or start an online business, then what is stopping you? The only thing keeping you from your goals is yourself.

Do you have the right mindset?

When searching for a home business online opportunity or ideas to earn money with the internet, don't think that you can't do it or that you're not good enough. The truth is that ordinary people just like you are making a very nice income from the comfort of home.

The good news is that you can too. Just find the right making money online opportunity that will help you achieve your goals. With the right mindset, nothing can stop you!

About the Author:

Alan Mater is a freelance proofreader and an affiliate making money online. He is a proud member of the Plug-In Profit Site and is always looking to help others achieve success online. Sign up for his free newsletter and be sure to visit Alan's Home Money Making Blog.