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Alan Mater, Basic PLUS Author

Alan Mater - Ezine Articles Author

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Ezine Marketing Articles - By Charlie Page




Is It Too Late For Email Marketing?
Copyright © Charlie Page

There seems to be a growing sentiment on the Internet that email marketing is in big trouble. Only this morning I read one report that claims that "95% of email marketing messages" won't be deliverable in the near future. Every day we read new, and increasingly intense, articles about how Habeas will put us all out of business.

Yet in the face of what is undeniably a troubling situation, I know people who have only started marketing via email (primarily using ezines) in the last few months and are prospering.

Given these two seemingly opposite pieces of evidence, I wonder if it's time to revisit the basic tenets of successful email marketing? In that light, I offer these five ways to succeed with email marketing in any environment.

One. Understand that it takes work. If there really is an automated way to spend a few hours a week working at an online business and make big bucks I respectfully ask to see the proof. Feel free to email me with the details, but only if you are personally making over $200,000 a year. ;)

The Internet provides a wonderful opportunity to anyone willing to work, learn and apply the skills they gain. It's also the fastest way short of Las Vegas to go broke if you are looking for a quick buck. Like any business, look at your online business as a long-term venture and you will do well. Which brings us to point #2.

Two. Commit to quality. Want to know the absolute, #1, surefire way to beat the spam filters at their own game? Produce information that is so valuable that readers will take action in order to receive it and notice when they don't receive it.

It's all too easy to blame filters for non-delivery when in fact readers don't take what we say seriously because we don't stand out from the crowd. We, as email marketers, have an obligation to produce content of such high quality that readers clamor for it. Doing this is actually quite easy if what you have to say is relevant to your reader's life and comes from your heart. Commit to quality and the marketplace will reward you.

Three. Be personal. I've spoken to so many people over the years that said "I'm not a writer so I can't produce an ezine (or write an article, or a sales letter, etc.)" But once I see what they have written I'm shocked by their insight, desire to succeed and skill. Some of the best ezines I've ever read wouldn't hold up to an examination by a fourth grade English teacher ... but they changed my life by teaching me something. Do that, change their life and teach them something, and your email marketing will be well received.

Four. Be flexible. I can't recall a time on the Net where being flexible was more important than now. If spam filters are killing us we must learn to adapt. We must be informed. We must adapt. We must overcome. If our email does not get through we must find a way to get the message to readers another way. If readers want HTML we give it to them. If they want weekly editions vs. bi-weekly, we meet that need. You will never go wrong meeting the needs of your readers. Which leads to point five.

Five. Know your readers. Readers are individuals, just like you and me. Great email marketing is a lot less about using pithy wording and making an emotional appeal that it is about knowing and meeting the needs of your subscribers.

The good news is that subscribers love to interact. They love to tell you about their needs dreams and desires. The more you listen the more you can meet those needs and make the profits you seek.

Is it too late to begin email marketing successfully?

No way.

Use the five suggestions above as a platform and begin to build your email marketing business today. Just like the story of Chicken Little, there will always be those who claim the sky is falling. Don't let them dissuade you from acting.

Commit to quality, be yourself and provide a product or service of value. Combine those things with a little "sweat of the brow" and you simply cannot help but doing well.

Charlie Page is the owner of the Directory of Ezines, the first and most comprehensive list of quality ezines that accept advertising available on the Internet. Charlie can show you how to sell more products and earn more affiliate commissions using the Internet's #1 marketing method ... ezine marketing!

Directory of Ezines

The first and most comprehensive list of quality ezines that accept advertising available on the Internet.

Learn how to sell more products and earn more affiliate commissions using the Internet's #1 marketing method ... ezine marketing!

Click here to learn more ...

Is a Home Business Right For You?

Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business. [read more...]

Feature Article: By Alan Mater, Site Owner

Feature Article: Create the Right Mindset to Succeed with a Money Making Home Business

Copyright © Alan Mater -

Alan Mater

There are many reasons to start a money making home business. Some for the extra money, others for the freedom. While the reasons differ, there is one thing that seems to always be true.

You must have the right mindset. No matter what your intentions are for starting your own home online business, without the right mindset you're setting yourself up for failure. Harsh, but true.

According to the U.S. Small Business Administration (, over 50% of small businesses fail in the first year and 95% fail within the first
five years.

This is very sad. It has nothing to do with not having the right intentions. You can dream big and have realistic goals that you want to achieve, but there is an underlying factor involved, and it is the key to your success.

"Whether you think you can or whether you think you can't, you're right!" - Henry Ford

So many people go into business with the wrong mindset. Sometimes their goals are just plain unrealistic. For most though, they have a lot of doubt; they have a lot of fear of the unknown.

Fear is healthy, but it shouldn't stop you from accomplishing your goals. If you have the mindset that you want to succeed, then you will. If you have the mindset that you will fail, then you already have.

I started this website with a lot of unknowns, but that didn't stop me from accomplishing my goals. I take the doubt that I have and transform it into positive energy. I put that positive energy to good use. A positive mindset is a good mindset to have.

You can accomplish anything with a positive mindset. If you're looking to earn extra money from home by getting paid to take surveys, data entry jobs or start an online business, then what is stopping you? The only thing keeping you from your goals is yourself.

Do you have the right mindset?

When searching for a home business online opportunity or ideas to earn money with the internet, don't think that you can't do it or that you're not good enough. The truth is that ordinary people just like you are making a very nice income from the comfort of home.

The good news is that you can too. Just find the right making money online opportunity that will help you achieve your goals. With the right mindset, nothing can stop you!

About the Author:

Alan Mater is a freelance proofreader and an affiliate making money online. He is a proud member of the Plug-In Profit Site and is always looking to help others achieve success online. Sign up for his free newsletter and be sure to visit Alan's Home Money Making Blog.