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Alan Mater, EzineArticles.com Basic PLUS Author

Alan Mater - Ezine Articles Author

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Ezine Marketing Articles - By Charlie Page

 

 

 

How to Market with Ezine Articles
Copyright © Charlie Page

Of all the ways that people have invented to sell things over the Internet, writing free articles to run in ezines is perhaps the most effective. One great thing about this method of marketing is that you can do it with NO money. So if you are just starting your Internet marketing career, put away the Visa and warm up that keyboard! Article marketing may be the perfect way to market. It's free to do. It educates prospects. It gets your message in front of thousands of interested prospects you would NEVER reach otherwise. It's viral. Best of all ... it works!

So what is "article marketing" and how can it impact your world? Glad you asked. ;) What we call "article marketing" is simply writing informative articles and having those articles run in ezines. If that sounds hard, it's not. Let's run the numbers for a moment.

There are over 300,000 ezines out there. Estimates say that over 90% of them use free articles in their ezines. That means there is a HUGE market for your articles, no matter what you want to write about.

We like to say it this way. From cat food to Katmandu, there's an ezine out there for everyone. You included.

The Big Picture

The first step is to understand the goal of article marketing. The goal is to write an informative article and have it run in as many TARGETED ezines as possible. When people read the article they see your resource box at the end of the article, click to your website and buy your stuff. They learn something, and you make money. Very simple.

Notice the emphasis on targeted? Please, please, whatever you do, do not waste an editors time with articles that they don't need. One of the greatest things about the Directory of Ezines is that you can use it to find the perfect ezines for your articles ... fast. Use the DOE, but never spam editors with articles they can't use.

;)

How to Write the Article

You want to write an informative article about something you know. Once you chose your subject, here's the magic formula for writing the article. Five easy steps.

1. Be yourself. Don't try to write like anyone else. Let your personality shine through.

2. Tell a story. People love to hear an interesting story.

3. Limit yourself to 600 words. This is an ideal length for most ezines. Format your article to 65 characters per line with a hard return at the end of each line.

4. Have a clear opening, make three or five points it the middle, and have a brief conclusion.

5. THIS IS THE BIG ONE. Give the reader a few steps he or she can take to make your idea work for them. Tell them what to do first, second, third to accomplish the task you are writing about.

If the reader can take ACTION based on what you wrote (just like you can now apply this formula to your writing) you will have delivered valuable information to them. Do that and, hopefully, they will keep reading your stuff! ;)

How to Find the Right Ezines

The absolute, 100% effective, surefire way to do this is to use the Directory of Ezines. Sorry, couldn't resist. ;)

Look for ezines that have these three things. First, the ezine content matches your article content. Second, the ezine accepts articles. Third, the reader is someone who would be a good customer for you. Once you nail down those basics you have found the perfect market for your articles.

How to Approach the Editor

The BEST way to approach an editor is this.

1. Subscribe to the ezine.

2. Read a few issues.

3. Write a personal note commenting on what you enjoyed about the issues that you read.

4. Offer your article as one that might fit in.

5. Ask to be informed if your article is run.

6. Thank them for their time.

7. Be available if they have questions.

If an editor chooses your article, the odds are they will run your articles in the future as well. Stay in touch and you can develop close relationships with literally hundreds of editors. Remember that each editor represents thousands of readers that you may never reach any other way. Also remember that the editor is a busy person. Keep your email brief.

How to Maximize Your ROI

Include a "resource box" at the end of the article. A resource box is where you sell the reader on going to your website, subscribing to your ezine, or taking any other action you want them to take.

Marketing with ezine articles is truly a win-win-win proposition. The publisher wins because he or she gets great free articles. The reader wins because your article is informative and tells them how to accomplish an important task as easy as 1,2,3. You win because hundreds of thousands of readers see your selling message at the end of your article.

All of this with no out-of-pocket costs. Now THAT'S a beautiful thing!

Charlie Page is the owner of the Directory of Ezines, the first and most comprehensive list of quality ezines that accept advertising available on the Internet. Charlie can show you how to sell more products and earn more affiliate commissions using the Internet's #1 marketing method ... ezine marketing!

Directory of Ezines

The first and most comprehensive list of quality ezines that accept advertising available on the Internet.

Learn how to sell more products and earn more affiliate commissions using the Internet's #1 marketing method ... ezine marketing!

Click here to learn more ...


Is a Home Business Right For You?

Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business. [read more...]


Feature Article: By Alan Mater, Site Owner

Feature Article: Create the Right Mindset to Succeed with a Money Making Home Business

Copyright © Alan Mater - ReplaceYourSalary.com

Alan Mater

There are many reasons to start a money making home business. Some for the extra money, others for the freedom. While the reasons differ, there is one thing that seems to always be true.

You must have the right mindset. No matter what your intentions are for starting your own home online business, without the right mindset you're setting yourself up for failure. Harsh, but true.

According to the U.S. Small Business Administration (http://www.sba.gov/starting_business/startup/areyouready.html), over 50% of small businesses fail in the first year and 95% fail within the first
five years.

This is very sad. It has nothing to do with not having the right intentions. You can dream big and have realistic goals that you want to achieve, but there is an underlying factor involved, and it is the key to your success.

"Whether you think you can or whether you think you can't, you're right!" - Henry Ford

So many people go into business with the wrong mindset. Sometimes their goals are just plain unrealistic. For most though, they have a lot of doubt; they have a lot of fear of the unknown.

Fear is healthy, but it shouldn't stop you from accomplishing your goals. If you have the mindset that you want to succeed, then you will. If you have the mindset that you will fail, then you already have.

I started this website with a lot of unknowns, but that didn't stop me from accomplishing my goals. I take the doubt that I have and transform it into positive energy. I put that positive energy to good use. A positive mindset is a good mindset to have.

You can accomplish anything with a positive mindset. If you're looking to earn extra money from home by getting paid to take surveys, data entry jobs or start an online business, then what is stopping you? The only thing keeping you from your goals is yourself.

Do you have the right mindset?

When searching for a home business online opportunity or ideas to earn money with the internet, don't think that you can't do it or that you're not good enough. The truth is that ordinary people just like you are making a very nice income from the comfort of home.

The good news is that you can too. Just find the right making money online opportunity that will help you achieve your goals. With the right mindset, nothing can stop you!

About the Author:

Alan Mater is a freelance proofreader and an affiliate making money online. He is a proud member of the Plug-In Profit Site and is always looking to help others achieve success online. Sign up for his free newsletter and be sure to visit Alan's Home Money Making Blog.