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Home Business Articles



Promoting Your Business with Copper Wire? Think Again.

Copyright © Stone Evans, The Home Biz Guy

So many people launch their first or second business with the
misconception that they can survive without advertising. It is
their fear of failure that almost single-handedly assures their
failure. They fear spending the money that they need to get and
keep their business running during those early years of their

Let’s face it, when you start in business, money is usually
pretty darn tight. So, you must figure out how to get off the
ground without throwing your money down the drain. Every single
red cent is important enough to hang onto with a tight fist.


I am reminded of an old joke a friend used to tell about himself.

My friend had always told me that both he and his brother were
the inventers of copper wire. He insisted that the two of them
were fighting over a penny one day and managed to stretch it out
into the first strand of copper wire known to mankind.

Indeed, now is not the time to try to reinvent copper wire.


The point of advertising is to notify your customers of the
existence of your business. It is necessary to tell people that
you are in business and to tell them what products and services
you are offering.

Unless people know that you are offering a certain product or
service at a certain price, no one will knock upon your door to
buy your wares.

If you fail to attract customers and dollars, your business will
die. Therefore, advertising is a must for the success of your
business. Sure, word of mouth can take you places, but it can
only take you so far. Advertising is designed to pick up where
word of mouth leaves off.


Attrition is a factor in all businesses. A business is able to
pick up so many customers and dollars on every advertising or
promotion venture. Yet, a certain portion of your old and new
customers and dollars will drop off over time.

You simply cannot rest on your laurels. You must continue to
generate new business and new dollars or your business will die.


If you have ever published an online ezine, then you will have
seen attrition first hand.

You can spend all week advertising your ezine and note that your
efforts have generated for example 500 new subscribers. Yet, by
the end of the week, your subscriber base has only climbed by
250 subscribers. What went wrong?

Well, this is how it works. Keep in mind this is only an example
to make my point, but if you have ever published an ezine, then
you will know I am right on the money with this observation.

In one week:

· 500 people sign up for the first time.
· 40 of those people unsubscribe after the very first
issue because they do not like the content.
· 30 people quit after the first issue because their
only purpose in subscribing in the first place was to get the
freebie you had offered to new subscribers.
· 30 of those people unsubscribe because they do not
remember subscribing to the ezine in the first place.
· 80 email addresses bounce due to ISP email filters.
· 20 people bounce because they did not pay their
Internet bill.
· 35 people have simply changed their email addresses
without submitting a change of address to you.
· 15 people have quit the Internet altogether.

In the final analysis, 100 of your new subscribers, or 20% of
your newcomers are gone after one week. Another 150 subscribers
were long-time subscribers who are gone for other reasons.

If you make the mistake of stopping your advertising, your ezine
list will eventually wind down to one subscriber --- you. In our
example, 150 long-time subscribers disappear every week, and
there is nothing you can do to stop it. You must absolutely keep
a fresh flow of new subscribers coming into the ezine in order
to stay ahead of the attrition curve.


An ezine or a business, what is the difference? Not much. Your
business will suffer the same fate as the ezine if you do not
advertise. I don’t know how to make it any more clear than this.

Yes, you must be careful not to throw your money away on
advertising that does not generate results. But you cannot
afford to throw the baby out with the bath water.

Carefully, pick your advertising, study your results, and put
your money back into what is working for you.

In conclusion, you must decide. Do you want to advertise your
business, or do you want to watch your business die? The
decision is yours and yours alone. Well, what are you going to

To Your Success!
Stone Evans' Signature
Stone Evans, The Home Biz Guy

P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:

More Home Business Articles

Promoting Your Business with a Copper Wire? Think Again.
So many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spending the money that they need to get and keep their business running during those early years of their operation.
[read more...]

How to Calculate ROI (Return On Investment)
ROI (Return on Investment) is probably the most important calculation one needs to make to ensure the long-term viability of their business. It is not enough to build in a profit margin on the product or service being offered. One must track with proficiency the amount of dollars being invested into attracting sales and how much ROI those dollars put back into the business.
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Tracking Offline Advertising Success by Measuring ROI
The great promise of online advertising has always been that advertisers will now be able to effectively track the successes and failures of their online advertising efforts. This promise has been met.
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How To Measure Advertising Success Online
It is easy for me to tell you that you need to track the success of your online advertising. It is also easy for me to tell you that you must do so in order to know which of your advertising is helping you to make a profit, to break even, or to break the bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business.
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How to Maximize the Value of Your Time
How is your business doing? Is it growing, stagnating or losing ground? If your business is not growing, it could be the result of a poor business idea or plan, a lack of advertising, or the mismanagement of your business’ resources.
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