4 Steps To Writing Powerful Sales Letters
(c) by John Colanzi

I'm sure you've seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are making you an offer you can't refuse.

Don't you wish your ads were that persuasive?

Are the marketers who wrote these ads natural born writers, or is there a formula that you can learn?

Writing to persuade is a skill that can be learned, like any other skill. It's just a matter of breaking down the process into four simple steps.

Step # 1.

The first step in writing your killer sales letter is to identify your target market.

This seems simple enough, but how many marketers do it?

When reading some of the ads I get in my inbox, I have to wonder.

I don't want to burst your bubble, but the truth is, not everyone on the planet is a prospect. Concentrate on those who are.

Before you begin your ad campaign identify your target audience.

Step # 2.

Once you've identified your target market, determine what their major problems are.

* Do they need more money?

* Do they need to save time?

* Are they interested in improving their health?

Sit down and determine every problem that your prospects have and decide how your product or service can help solve their problems.

There are no shortage of problems, but there is a shortage of problem solvers. Start becoming a problem solver and you'll always be in demand.

OK, you've identified your market, you've determined what problems they have, now you're ready for the next step.

Step # 3.

The third step in writing your killer copy is to let your prospects know that there is a solution to their problem. Not only is there a solution to their problem, but you have the solution.

Remember these three magic words, "I can help."

Identifying the problem is not enough. You have to show the reader that there is a solution and you have it.

Tell them every benefit they will get when they order your product, or take advantage of your service.

Let them know you can help them

* Make more money

* Save time

* Improve their health.


Step # 4.

The final step in creating killer ad copy is getting the prospect to take action.

Identifying your market, determining their problems and letting them know you have the solution, is not enough.

You have to make them act.

You have to create a sense of urgency.

There are many ways you can do this.

You can offer a special discount for fast action.

You can offer special fast action bonuses.

Ask for the order.

Let them know they don't have to put up with their problems another day.

You can solve them right now.

These four steps are a basic outline to get you started.

Start studying the sales letters you read and break them down into the four basic steps.

Determine how effective the writer was in covering the bases.

Make notes on how you could improve on the sales letter.

Learning to write persuasive copy is a life - long venture.

When you're writing your next sales letter, remember the four step formula.

1. Identify your market

2. Identify their problem

3. Let them know how you can solve their problem

4. Ask for the order

Wishing You Success,
John Colanzi

Copyright (c) John Colanzi.

John Colanzi uses the Plug-In Profit Site to earn multiple streams of income from home on the Internet. What about you?

Copyright © Alan Mater - ReplaceYourSalary.com

There are many reasons to start a money making home business. Some for the extra money, others for the freedom. While the reasons differ, there is one thing that seems to always be true.

You must have the right mindset. No matter what your intentions are for starting your own home online business, without the right mindset you're setting yourself up for failure. Harsh, but true.

According to the U.S. Small Business Administration (http://www.sba.gov/starting_business/startup/areyouready.html), over 50% of small businesses fail in the first year and 95% fail within the first
five years.

This is very sad. It has nothing to do with not having the right intentions. You can dream big and have realistic goals that you want to achieve, but there is an underlying factor involved, and it is the key to your success.

"Whether you think you can or whether you think you can't, you're right!" - Henry Ford

So many people go into business with the wrong mindset. Sometimes their goals are just plain unrealistic. For most though, they have a lot of doubt; they have a lot of fear of the unknown.

Fear is healthy, but it shouldn't stop you from accomplishing your goals. If you have the mindset that you want to succeed, then you will. If you have the mindset that you will fail, then you already have.

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You can accomplish anything with a positive mindset. If you're looking to earn extra money from home by getting paid to take surveys, data entry jobs or start an online business, then what is stopping you? The only thing keeping you from your goals is yourself.

Do you have the right mindset?

When searching for a home business online opportunity or ideas to earn money with the internet, don't think that you can't do it or that you're not good enough. The truth is that ordinary people just like you are making a very nice income from the comfort of home.

The good news is that you can too. Just find the right making money online opportunity that will help you achieve your goals. With the right mindset, nothing can stop you!

About the Author:

Alan Mater is a freelance proofreader and an affiliate making money online. He is a proud member of the Plug-In Profit Site and is always looking to help others achieve success online. Sign up for his free newsletter and be sure to visit Alan's Home Money Making Blog.