Tracking Offline Advertising Success by Measuring ROI

Copyright © Stone Evans, The Home Biz Guy
http://www.ReplaceYourSalary.com/pips

The great promise of online advertising has
always been that advertisers will now be able to
effectively track the successes and failures of
their online advertising efforts. This promise
has been met.

Yet, for those of us who still employ offline
promotions and advertising methods, we must
consider the various ways in which we can
effectively track our results in the old-world
media.

TRACKING RESULTS BEFORE THE INTERNET AGE

How long has it been? Ten Years? Believe it or
not, it has been less than ten years since the
Internet went mainstream.

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Promoting Your Business with Copper Wire? Think Again!

Copyright © Stone Evans, The Home Biz Guy
http://www.ReplaceYourSalary.com/pips

So many people launch their first or second
business with the misconception that they can
survive without advertising. It is their fear of
failure that almost single-handedly assures their
failure. They fear spending the money that they
need to get and keep their business running
during those early years of their operation.

Let’s face it, when you start in business, money
is usually pretty darn tight. So, you must figure
out how to get off the ground without throwing
your money down the drain. Every single red cent
is important enough to hang onto with a tight
fist.

NOW IS NOT THE TIME TO REINVENT COPPER WIRE

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How to Win the Advertising and Promotion Game

Copyright © Stone Evans, The Home Biz Guy
http://www.ReplaceYourSalary.com/pips

I am certain that, as a business owner, you have
often entertained the question as to how much to
spend and where to spend your advertising
dollars. For most small business owners, these
questions can add to the headaches suffered in
the course of normal everyday operations of their
business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it
questions have no easy answers.

Depending on your type of business, many people
suggest that the *how much* should be equal to
anywhere from 4% to 10% of your gross receipts.

The quandary is that a business cannot survive
without a fresh flow of incoming customers. But,
a business can seldom generate a fresh stream of
customers without spending money to get the word
out about their business.

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How to Measure Advertising Success Online

Copyright © Stone Evans, The Home Biz Guy
http://www.ReplaceYourSalary.com/pips

It is easy for me to tell you that you need to
track the success of your online advertising. It
is also easy for me to tell you that you must do
so in order to know which of your advertising
is helping you to make a profit, to break even,
or to break the bank. Far too many advertisers
get caught in the online money pits in an effort
to develop their online business.

DON’T BE AFRAID

I also know that when I say these things, some
people get spooked. People get spooked because
although they might run an online business, they
may not understand the technology that keeps
their business running.

Let’s face it.

More people are learning how to design and
develop their own web pages. In fact, software has
been created to help them do so rather easily.

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