Is the Money Really in the List? Or.. is it in the Promotion?

You've heard the old adage, "the money is in the list." I guess it's not all that old considering you still hear it all the time. Marketers right and left tell you to have a large list and profit from it. I think it's a little more complicated than that. Is it real easy to just send out any promotion and guarantee a return?

Read the entire Is the Money Really in the List post to read why YOU determine if you get paid, not your subscribers.