Social Bookmarking Sites: How They Can Help The Webmaster

Copyright © Alan Mater

Social bookmarking is quickly becoming one of the many popular aspects of web 2.0. It is a very effective way for web surfers to find the latest information and news on any subject they want. Social bookmarking sites use viral marketing and popular opinion and have the capability of discovering what is important before any search engines can spider the site and rank it amongst the thousands of sites out there on the internet. It is now a crucial part of any business’ online presence and is a source of traffic for your site that should not be ignored.

Social bookmarking is a powerful tool in promoting any website and may just be the best way to boost traffic. Webmasters can easily display a variety of bookmarking buttons on their webpages, and the surfer can then bookmark the site or specific page. One little click on the button that is being displayed and the surfer will be taken to their favorite bookmarking account. Multiple social bookmarking sites can be combined into one button to make it easier for the surfer, and no work is required by the webmaster.

Optimizing web pages for Google and all the other major search engines is not enough anymore. The only way to be successful at online marketing is to include the online community. A webmaster's marketing efforts should not ignore the effectiveness of web 2.0 sites. Social bookmarking can help get a website out there on 47 of the best social bookmarking sites in under 15 minutes. The more people that bookmark a site, the more organic traffic it will get, as well as backlinks which will give it authority in Google. Now keep in mind that social bookmarking alone will not give a site a top search engine ranking, but the marketing efforts will not be hurt by it.

If you are going to try to reach the social bookmarking audience, make sure you include Digg on your webpages because the audience is so large. Digg is a high power authority and a listing will rank highly on Google and other search engines. Searchles is loved by Google, Yahoo and the other major search engines. StartAid bookmark pages rank highly in Google and other search engines as well. Getting your site listed in Furl will lead to traffic from organic rankings and its popular page drives traffic. Best of all, StumbleUpon can send major traffic with its user base of around 3 million and currently brings in more traffic than any other social bookmarking site. A great place to find a button to add all of these services to your site is and is free.

Free exposure and advertising is always going to be the best alternative for the webmaster, and social bookmarking services like these as well as other web 2.0 sites are great ways to get free traffic. This isn’t only good for building backlinks, but people search on bookmark sites to find information, and could eventually find your site. Do not ignore the major bookmarking sites, or you are ignoring some of your potential subscribers or customers.

If your top priority is getting repeat traffic, then you must make it easy for your visitors to add your webpages or site to their social bookmarking services. Word-of-mouth advertising is often overlooked, but this can drive a lot of traffic to your website and create buzz. Web 2.0 sites like bookmarking services get millions of hits a day, so it would be smart for you to start utilizing them on your site.

About the Author:
Alan Mater has been using social bookmarking sites and RSS feeds to generate traffic to his websites and earn automated income from home.

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