Email Marketing Success: How To Achieve It
Copyright © Alan Mater
Sending out a promotional email to a large list of subscribers that are not yours can be a waste of time and money. This can be considered spam as well and is not good practice. You can be booted off your internet service provider (ISP) and have your reputation ruined. Yes, there are safelists that you can mail to, but for the most part that is a waste of time as well. Email marketing success is best achieved by build up your own subscriber base.
Email marketing is an integral part of your marketing plan and can bring in tons of business. If done wrong it can bring in tons of complaints and will hurt your repuation. Give your subscribers a benefit, or offer them a free gift, and not just advertise to them. Use promotional email as a form of target advertising, sending email filled with information and resources that your subscribers will be interested in receiving. Even if they don't read each and every email you send them, they will be far less likely to put your emails in the trashcan list. Remember, they chose to sign up to your list. Use that to your advantage. Email marketing success relies upon building a relationship with your subscribers. Over time they will trust you, and eventually buy from you.
If your business is broken up into different segments, consider using a separate email list for each one. If you offer products and services, there should be different email addresses for each one. Sending promotional emails to everyone will only serve to aggravate people who get information that they don't want to receive, or did not sign up for. If you promote a specific product or service it is wise to setup a new campaign and build a list just for that. Or, if you are giving something away for free to build your list, you could then use your main list building campaign and add that product to the list of freebies that can be downloaded once they confirm their request. Giving something away for free is a terrific way to build your list and will ensure email marketing success.
When sending out emails, choose your subject line carefully. Most people scan the subject to see what the email is about before opening it up. The first 20 to 30 words must grab your readers' attention to draw them into the rest of the email. If not, they will ignore the rest and may not see a link to a product or service you are promoting. The subject should be enticing, but truthful, and must pertain to the email. If they get an email with the subject stating they can download a new free report, but the email doesn't contain a download link, your subscribers will get upset. Honesty is the best policy, especially when it comes to your email marketing success. You want your subscribers to trust you and buy from you. Be honest with them and give them something enjoyable to read and they will be long-term subscribers.
A promotional email will only be effective if the information you are sending is of interest to the recipient. It is recommended that you create follow-up messages for your campaign and send out at least one message every two days. Do not send the same emails every week or you will lose your subscribers. It will appear as if you have nothing new and exciting to share and will be a waste of their time. Keep your messages simple, and most importantly honest. Your recipients will have the choice whether they want to stay on your list. It is your responsibility to provide relevant information so that they have a reason to stay.
About the Author:
Alan Mater is an affiliate making money on the internet. He uses the powerful GetRepsonse Autoresponder to send out his promotional emails and follow up with customers.
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